Thu.Dec 22, 2022

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3 Best Sales Objection Scripts for Building Consensus and Trust

Iannarino

When budget comes up as an objection in sales calls, seventy-nine percent of deals are lost. If you want to lower that number or increase the number of deals you win, you need a script.

Trust 271
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5 tips to extract true value from your data

Martech

“Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. For example, high-tech companies like Google are built on the value of their data. Google began by analyzing data from the web. With its search engine at the heart of data collection, it could offer data gathering of adjacent fields and analysis from that data.

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Trending Sources

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Stealing B2C Black Friday tactics in the sales development world

Predictable Revenue

Jenell Riesner joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss applying B2C Black Friday tactics to the sales development world. The post Stealing B2C Black Friday tactics in the sales development world appeared first on Predictable Revenue.

B2C 105
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Claus and effect

Martech

Christmas used to be easy. The kid mail poured in. Santa made the call who was naughty or nice. Elves made the toys, loaded the sleigh and hitched up a team of reindeer. Then Santa took off on Dec. 24 to make the deliveries, following midnight westward from Siberia to Alaska. The entire team was focused on Christmas. You were not just making toys. You were creating delight — and delivering it, too.

Follow-up 102
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care. If you’re a brand or advertiser for CBD products in the three approved locations, the new policies will allow you to advertise if you are certified by Google.

Promote 99
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New Sales Enablement Report: 74% of Orgs to Increase Spend in 2023

Sales Hacker

Per new research, a mere 26% of organizations say 90% or more of their reps met quota last year. Today’s uncertain economic climate only complicates matters. Many revenue leaders have gone in search of the right tools and strategies to help sellers thrive. And many have turned to sales enablement. Related: What Is Sales Enablement? Process, Framework and Tools.

Quota 88

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5 Ways a Rotating Shift Schedule Can Increase Productivity in 2023

Sales Pop!

Employees’ schedules known as rotating shifts imply workers alternating between day and night shifts. Based on the needs of your company and its employees, this transfer happens every couple of weeks. A person might, for instance, work evenings for five days before switching to daytime schedules for the subsequent five days. Here, we’re considering companies that operate five days a week.

Product 52
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GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page

Search Engine Land

GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why we care.

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4 Sales Trends to Avoid, Even if They Sound Great

Spiro Technologies

The world is changing quickly. Information is beamed into our brains every time we check our phones or laptops. And each time we look, it seems like there’s some new trend on the horizon. The sales community isn’t immune from these rapid changes that come with contemporary life, even if many of the fundamentals of the profession have remained the same for decades.

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Merchant Center Feeds issue

Search Engine Land

Just in time for the holidays, Google has reported a Feeds issue in Merchant Center. The following is a screenshot from the status dashboard. Why we care. This issue could affect your product feed. Keep an eye on the dashboard for a resolution. The post Merchant Center Feeds issue appeared first on Search Engine Land.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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SaaStr’s Top Videos of 2022 (#12-#1): Atlassian, Gitlab, Twilio, Zapier, and More!

SaaStr

With three live events, two digital events, and our two special series, Workshop Wednesdays and CRO Confidential, we have 200+ videos just from 2022 for you! Our top videos alone cover a wide range of topics important to SaaS Founders and CEOs: scaling, fundraising, building and retaining a high-performing team, PLG, and more. Today, we’re giving you #12-#1 of our top videos of 2022!

Growth 18
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8 Email Marketing Tips For Architects

ClickFunnels

The post 8 Email Marketing Tips For Architects appeared first on ClickFunnels. Email marketing can be incredibly effective when done right. Yet architects rarely use it which means that they are likely leaving a lot of money on the table. That’s why today we are going to share eight email marketing tips that can help architects grow their businesses!

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A Basic Guide to Working Better With Your VCs in 2023

SaaStr

So in the Boom Years of late 2020 to early 2021, a lot of best practices working with VCs fell apart. Founders stopped caring. VCs did so many deals, they stopped caring. Everything was Up, Up and Up!! Now, it’s tougher times for almost everyone. If nothing else, it’s dramatically harder to get funded at the Series A and B stages, and almost impossible at C and D unless you are executing to perfection.

Finance 18
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How Penske Media uses a CDP to help advertisers reach digital users

Martech

Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique monthly visitors across all their digital properties. With the first-party data unified in the CDP, users authenticated on one digital property could then be identified on another one.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Client expectation vs. client budget: How to get them aligned

PandaDoc

There are tons of memes showing the huge difference between client price expectations and the budgets they really have. All of them are tied to the fact that clients expect to see something gorgeous and epic but they’re ready to pay for something far less massive and good. Here are some examples to help visualize such comparisons in context: Infinity Gauntlet of Thanos vs.

Clients 52
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Thanks to Drata, OnBoard, Qwilr, RevSure, and Workato for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Replace manual GRC efforts, reduce costs, and save time preparing for audits and maintaining compliance.