Mon.Sep 06, 2021

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How Technology Has Helped Business Industries

Sales Pop!

The impact of technology on our lives is undeniable. Even the fact that you are reading these words right now is a testament to how technologically advanced our society has become. New technological inventions are constantly being used in fields like healthcare and science, and we all live better lives for it. Nevertheless, some of the greatest beneficiaries of this technological advancement are business industries.

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Dear SaaStr: Who Should Our First Head of Customer Success Report To?

SaaStr

Q: Who Should Our First Head of Customer Success Report To? Ah, who should Customer Success report to. It’s not super simple. There are generally 3 options in the early and middle days: CEO. VP of Sales (once you have one). VP of Something Else. Finance sometimes. Product sometimes. The other “business” co-founder. There are clear Pros and Cons to reporting to a VP of Sales.

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How We Netted $100k by Using Marketing Attribution Data to Personalize Email

Sales Hacker

??. When a new lead is generated by marketing and comes into your CRM, how do you personalize your initial outreach? It’s likely you probably look the lead up online and personalize the email sequences based on some type of demographic or firmographic data, like their industry and company size. We used to do that at Simul too, but we found a more effective way.

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Urgency Beats Discounts. And The Best Discounts Create Urgency.

SaaStr

We’ve been running an A/B test at SaaStr for 5+ years now. As the SaaStr Annual comes up, we run 2 campaigns at the end of the month. One offers 30% off tickets, “expiring Monday” The other just says “ticket prices going up on Monday.” Guess which one performs better? The latter. And it doesn’t even require a discount at all.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The 8 Best Real Estate Designations for Prestige and Expertise

Hubspot

A successful career in real estate is rooted in trust — developing a reputation as a knowledgeable, experienced, adept, and attentive advisor and advocate. But how can you project those qualities to your potential clients? How can they know for sure you know what you're doing? Well, one way to get there is through pursuing something known as a real estate designation — a prestigious credential that identifies you as an expert in your field.

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The Future of Retail with Ron Rudzin

criteria for success

Happy Labor Day, Let's Talk Sales listeners! This week's guest is Ron Rudzin. Ron is the President and CEO of Saatva , the Smarter Luxury Sleep brand, which is the largest privately-held luxury mattress company selling direct to consumers. Before Saatva, Ron spent his career in the home furnishings industry and now is based in New York and Austin. Saatva is having a Labor Day sale, so be sure to head to their website for more information on holiday deals and specials!

Retail 52
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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.