Sun.Jan 22, 2023

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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with sales expert Gretchen Gordon for a deep discussion of the complex world of B2B sales.

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SMX Master Class Early Bird rates expire this Saturday!

Search Engine Land

Make 2023 the year you become a master of search marketing : Attend your choice of SMX Master Class online March 1-2, to learn actionable tactics that will help you drive more awareness, conversions, and sales. Early Bird rates expire this Saturday, January 28 … book now to save 20% off your Master Class! Choose from six essential search marketing topics: Advanced SEO training with Bruce Clay – $299 $249 Advanced Google Ads training with Brad Geddes – $299 $249 Technical

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Top SaaStr Content for the Week: Drift’s Co-founders, Checkout.com’s CMO and CPO, ActiveCampaign’s CEO and Dir of Customer Success and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings from Docebo at $145,000,000 in ARR Fractional CROs and CMOs: The Only Times I’ve Ever Seen Them Work 90%-95% of Salespeople Won’t Make It At Your Startup.

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This day in search marketing history: January 23

Search Engine Land

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Impact of Transformational Leadership In Sales

Iannarino

There are different types of leadership styles , and sales in particular has a number of sales management styles. Effective sales leaders can match the right style to the situation. Most sales leaders default to a consensus-building (democratic) style, inviting input from their teams. When asked to choose the type of leader they want to be, most managers say strategic or transformational.