Iannarino
FEBRUARY 19, 2022
In the article linked below, Brent Adamson, VP of Gartner, offers you a view into the changing world of sales and marketing and the slow, ugly death of the legacy approaches to both. To be certain, the trends are only new to those who don’t spend time studying such things as buyers' preferences. Fortunately, Brent is nerdy enough to conduct this research and share it widely.
SaaStr
FEBRUARY 19, 2022
#1. Eventually, most of us go upmarket. SurveyMonkey was relatively slow to go enterprise, which suited it well for a long time. But since it started to march into bigger deals more recently, growth >re-accelerated< … from 17% at IPO to 20% today pic.twitter.com/pZKC8xMCGt. — Jason BeKind Lemkin (@jasonlk) January 10, 2021. When you’re starting off in SaaS, it’s very tempting to target small businesses.
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Martech
FEBRUARY 19, 2022
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. These tools offer a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention. But deciding whether or not your company needs a call analytics platform calls for the same evaluative steps involved in any software adoption, including a comp
Heinz Marketing
FEBRUARY 19, 2022
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Leaders: This is exactly what ‘more communication’ should look like. People often discuss having more communication in the workplace, but many don’t actually know what this looks like or how it can be applied.
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SalesBlog!
FEBRUARY 19, 2022
I really get frustrated over this. They get hired… great looking, educated, and all the potential in the world. Then they start in with the “what’s in it for me” attitude. Everything is about them. There’s no “big picture”. Very little appreciation for others in general and definitely not what anyone has done for them. They critique, critique, critique, and really don’t add any new ideas.
SaaStr
FEBRUARY 19, 2022
Q: Should an early- stage B2B startup meet every customer face-to-face to receive feedback? Now that we’re back to in-person meetings, it’s in some ways a different world. We’ve gotten used to closing bigger and bigger deals over Zoom. Prospects and customers aren’t really expecting face-to-face meetings anymore, even for the biggest deals. And yet … now we’re all seeing deals close faster, win rates go up, and customers buy more, when we actually meet them again in person.
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