Tue.Aug 09, 2022

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How to Raise Your Sales Volume

Iannarino

If you want to increase your sales volume, you will need to pursue one or more of these eight strategies.

Sales 286
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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. If you don’t, one needs to be created. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.

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Trending Sources

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Dear SaaStr: What Should I Do after a Failed Startup? Get a Job or Try Again?

SaaStr

Dear SaaStr: What Should I Do After a Failed Startup? Get a Job or Try Again? If it “failed” after < 12 months or so, even 24 months, it doesn’t matter too much. No one will care either way. And there’s no need to explain yourself, apologize, or feel like a failure. No need. Dust yourself off, and decide if you want to do another one. And if you do — the key is, just consider that one-year start-up an experience.

Start-ups 111
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Attentive launches text-to-buy solution with Shopify’s Shop Pay

Martech

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout flow when they are in a text conversation with a brand and want to make a purchase.

Launch 107
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why Some VC Investments Work Out, and Some Don’t. What I’ve Learned.

SaaStr

Investments I've made that didn't work out: – Momentum investment – CEO a bit of bulls**t artist – CEO good at sales but weak product team / CTO. Investments I've made that had so-so outcomes: – CEO not better than me – CEO couldn't control burn rate – Not really SaaS. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) August 6, 2022.

Start-ups 107
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Webinar: What ad channels work best for your brand?

Martech

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Co

B2B 105

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Invoca announces new integration with Five9

Martech

Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey.

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Flockjay Has the Cheat Code For a Successful Team with Shaan Hathiramani

Sales Hacker

In this episode, we’ve got Shaan Hathiramani with us. Shaan is the Founder and CEO of Flockjay. Shaan started Flockjay as a way to train people from non technical backgrounds and usher them into the tech ecosystem primarily through sales. Now Shaan has made Flockjay a platform to give managers and sales leaders cheat codes to how and why they win by following the journey of their success stories.

Retail 79
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I hated Sales CRM's.Until Now

Sell Or Die

Over the years thousands of people have asked me some form of the following question: "What is the best CRM for Sales People?" I have never been able to recomend a specific sales CRM before, until now! In this episode we dive into why we are now using Pipedrive as our company wide CRM and give you a special extended free trial HERE! If you have ever wondered how to: -organize your pipeline -keep track of leads -close more deals this episode is for you!

CRM 74
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7 Valuable Sales Training Techniques, According to Real Sales Leaders

Hubspot

Most salespeople aren't born ready to take on the field — with no need for guidance or insight. That's why leaders need to leverage effective sales training techniques to set reps on the right course and facilitate their professional growth. But training sales reps can be every bit as challenging as it is necessary — so to help you navigate the process, we asked real sales leaders to share some methods they use to bring new salespeople up to speed.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Branding Gone Amok™

David Meerman Scott

This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.

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Selling in a Pandemic World

SalesBlog!

I currently sell into an industry that has been hard hit with Covid-19 pandemic challenges. Everything is on “hold” with a focused mindset on safety, employee retention and market decline. My guess is this is a familiar tune in most of your markets as well. Selling success needs to continue obviously. My company and boss would agree. I need the bonuses and/or commissions as I am sure you do.

Sell 52
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Case Study: When Healthcare Marketing Needs a Booster

Heinz Marketing

By Michelle Vozynuk , Senior Marketing Consultant at Heinz Marketing. How a consultative approach to Account-Based Model positioned Vera Whole Health for long-term success. . It is a challenge to engage with a complex buying committee in the crowded healthcare industry—even when your offering is the category leader. That was the case for Vera Whole Health, a Seattle-based organization leading the critical shift to value-based care across the United States. .