Sat.Apr 02, 2022

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10 Better Reasons to Ask Questions Instead of Identifying Problems

Iannarino

How on Earth is it possible that you don't already know what problems your clients have? How could you not already know what problems you spend every day helping clients solve? Why would the most important question you could ask your client be some derivation of "So, what's your problem?" Believe me when I tell you your contacts already know they have a problem, and they are going to tell you all bout it (they've been well trained over the last 34 years that the problem is what you are looking f

Clients 301
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B2B Reads: Quality Engagement, Personalization Strategy, & Audience Captivation

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 4 Tips for Reengaging with Audiences Post-Pandemic. As the pandemic is beginning to slow and life starts to evolve again, businesses must focus on how to brand themselves outside of this global disruption.

B2B 90
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Dear SaaStr: Is “I Don’t Want to Sell You Something You Don’t Need” a Good Sales Strategy?

SaaStr

Dear SaaStr: Is “I Don’t Want to Sell you Something You Don’t Need” a Good Sales Strategy? For some sales reps, yes. For some, no. Importantly, you’ll find as you scale is different reps have different strengths, and you’ll learn to play to those strengths : Some are ferocious closers. Some play a numbers and volume game, and play it well.

Sell 79
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Is Self Promotion Bad?

SalesBlog!

Where does it say that it is wrong to be excited and announce your ideas and successes to all that will listen? Do you find yourself apologizing or finding ways to not discuss achievements? Why? Are you worried you might be thought lesser of or find the circumstance embarrassing? Have you found that others try to belittle your experiences… your ideas when self promotion takes place?

Promote 52
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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On Consensus Buying

Partners in Excellence

We know that most complex B2B buying is a consensus process. Everybody in the buying group has to align around a set of goals in order to make a buying decision. We, also, know the buying group tends to grow. It’s somewhere in the “mid-teens” for large complex buying decisions. As sellers. we typically reach out to as many people in the buying organization as we can.

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CRM Onboarding Done Right

Sales Pop!

Importance of Getting It Right. Today, there are several reasons that it’s vital that onboarding for a CRM product, especially one such as Pipeliner CRM, be done right. First, in the last few years, technology has taken giant steps forward. An incredible example is GitHub, the open-source repository, which tripled in scope in the last few years. Today there are an astounding 73 million programmers registered exclusively on GitHub, with over 200 million repository projects.

CRM 52