Thu.Dec 01, 2022

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Sales Commandment #8: Thou Shalt Always Remember to Add Value

Anthony Cole Training

Are you following the Ten Commandments of Sales Success? Find out by watching our new series with Chief Growth Officer Mark Trinkle. Today, Mark will discuss Commandment #8: Thou Shalt Always Remember to Add Value.

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Relationship Selling vs Consultative Selling: Which is Best and How To Start

Iannarino

Transaction selling, relationship selling, partnership selling, consultative selling … If you’re a sales manager, you’ve heard professionals, blogs, and influential figures discussing these techniques. One resource will swear by relationship selling, while another swears it’s a mistake. How can you know which approach is right for your team?

Consult 278
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Latest Podcasts: Leading Together

Force Management

Leadership is a tough job. Luckily, we don't have to go it alone. This month on Revenue Builders, our guests remind us of the power of the team. Through the story of four very different journeys, these podcast episodes show that humility, mentorship and continuous learning make for more than just great leaders. They create great teams who produce great results.

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Sendoso launches a freemium eGifting service

Martech

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 big reasons businesses can be thankful for SEO

Search Engine Land

SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can be thankful for SEO: SEO is one of the most cost-effective marketing strategies.

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5 Yelp facts business owners should know (but most don’t)

Martech

If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name generates a range of emotions — often negative with a tinge of despair. At best, business owners are frustrated with the volume of sales calls they receive. At worst, they are receiving many negative reviews they don’t know how to handle.

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More Trending

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Creative Sales Interview Questions to Hire the Best Reps

criteria for success

Looking to hire new sales reps? Make sure you’re using creative sales interview questions. When hiring sales reps, it can be easy to get a nice illustration of who your candidate wants you to see. Only the most creative sales interview questions will give you a clear understanding of who you are sitting across from. In this blog post, we will break down the interview process into phone screening questions and actual interview questions.

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Our 11 Best Business Podcasts of 2022

Salesforce

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Inevitably, I discover new ideas and mindsets, and have a laugh or two. Best of all, I get to share them with you. Last year’s list emphasized the uncertainty ahead of us.

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Thanks to Akamai, GuideCX, Paddle, Tropic, and Zomentum for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Every day, billions of people around the world connect with their favorite brands to shop online, play the latest video games, log into mobile banking apps, lea

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Views per Session and Average Session Duration now available in GA4

Search Engine Land

Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization. Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday. Excited to share we have two new metrics available in both Explorations and Reporting Customization in #GA4 ; Views per Session, and Average Session Duration — Carly Boddy (@carly_boddy) November 30, 2022.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Dear SaaStr: Is 90 Days Too Long To Give Notice for Leaving an Executive Position?

SaaStr

As jobs get tighter, I'm seeing tons of folks ask if they can go back to prior employers. So many left on mediocre terms, however. A shame. — Jason Be Kind Lemkin ? (@jasonlk) November 16, 2022. Dear SaaStr: Is 90 Days Too Long To Give Notice for Leaving an Executive Position? I think the best, classiest thing to do if you (x) have truly done well there, and (y) are in a critical position, is to provide a 14/60 notice.

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Google Discover performance reports improve accuracy

Search Engine Land

Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated. This update started on November 28, 2022.

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Your SDRs Have Too Many Accounts — & It’s Hurting Attainment

Sales Hacker

I’ve been an SDR , an SDR director, and now run a sales team at a startup. I’ve been in the SDR trenches. A lot. Typically, SDRs work from one of two territory models: Static territories based on geography or vertical or business segment. A Wild West-style free-for-all where reps prospect into an addressable market wherever they’d like. I’ve seen both kinds, and they can lead to a number of issues with imbalanced books.

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Google is updating its Display and Video 360 Account Level Suspensions policy

Search Engine Land

This month Google is updating its policy regarding Display and Video 360 suspensions at the account level. The following update was provided by Google and is available on their Advertising Policies Help page. In December 2022, Google will update the Disapprovals and suspensions page so that there is a dedicated policy article for Display & Video 360.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Problem With Inbound

Partners in Excellence

We rely too much on Inbound leads to achieve our goals! Our prospecting strategies are dominated by creating Inbound demand that sellers respond to. Whether it’s emails, social visibility, SEO, or anything else, the focus is on getting buyers to take the initiative to reach us. Inevitably, inbound is never sufficient. We ramp up our outreach to drive more inbound activity–more of all of the above…… Then, reluctantly, we put in place some outbound activities.

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Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager

Search Engine Land

Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. Soon, Instacart will improve on the new Promotions offering with Free Gifts, and Buy One, Get One (BOGO). What Instacart says. Ali Miller, vice president of ads product at Instacart, believes ordering groceries online should not be a luxury or convenience for some, but an option for everyo

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Sharp Increase in Consumer Spending is Great for Talent Development

The Advantexe Advisor

Let’s be open and transparent for a moment about the current status of global talent development. If you are in the world of Talent Development you’ve been nervous. We all read the economic news but more importantly, we have been hearing executives signaling for months that they have been considering cutting back operational expenses in light of lower revenues, higher costs, rampant inflation, uncertain job markets, volatile supply chains, and continued global political issues.

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B2B Growth Channels for Different CAC Levels Part 2

Predictable Revenue

Michael Gaudet joins the Predictable Revenue podcast to discuss the best sales growth channels for $10-50k CAC levels and how to use them to drive pipeline revenue. The post B2B Growth Channels for Different CAC Levels Part 2 appeared first on Predictable Revenue.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Effective Tips for a New Cryptocurrency Trader

Sales Pop!

Cryptocurrency is one of the newer trading assets. These are digital currencies, and there are many representations in circulation in the current trading market. This currency has certainly gained traction in terms of interest and subscription over the last decade or so, and there has been a lot of value sporadically. Though the climate remains a turbulent thing subject to heavy fluctuations when it comes to price, interest, and availability, having a cryptocurrency in a trading portfolio can be

Price 52
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2 essential steps for a successful ABM go-to-market strategy

Martech

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM go-to-market plan in place, or to restart an existing one, it’s important to have a solid strategy first, and then build out your stack. Let’s take a look at two important steps to take when executing a successful ABM go-to-market strategy. 1.

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Does your small business need cyber insurance?

Sales Pop!

Starting a business isn’t usually easy. It requires dedication and investment. Small business owners often wish they could do without insurance because spending for something they might not need feels counterintuitive when money is tight. But the risk is too significant to go without business insurance. Unfortunately, a standard business policy isn’t enough for most companies in today’s world because of the prevalence of cyber crimes.

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In-house vs. agency SEO work: The pros and cons

Search Engine Land

Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.”. The other half are lifelong agency SEOs looking to move in-house, asking me how to make the move and to review their resumes. While I started my career in a link building agency (the real trenches of SEO) and have the utmost respect for agencies, I’d like to share insights into how I feel about in-house vs. agency life.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Spiro Technologies - Untitled Article

Spiro Technologies

Spiro.AI Incorporates New AI-Generated Content into Sales Platform to Accelerate Manufacturing Agility. Platform Now Leverages OpenAI GTP-3 Technology to Summarize Calls and Draft Recap Emails. ( Boston, December 5, 2022 ) Today, Spiro.AI announced it ha s added more AI-generated content into its customer platform, with even more planned for next year.