How You Are Enabling Sales Prevention
Iannarino
AUGUST 7, 2021
The Gist: Some current sales practices actually prevent deals. We have been bamboozled into choosing efficiency over effectiveness. There is nothing more important to your results than effectiveness. There are certain strategies, tactics, and practices that prevent sales instead of producing them. Many of them are now so prevalent that sales organizations embrace them, even when their prospective clients reject them.
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