Partners in Excellence

MARCH 7, 2025

This week, two separate conversations with CROs. Completely different markets/industries, both high performing in their segments. But they were deeply frustrated. “We’re struggling to make our numbers!” As we dove into it, their markets were OK, customers were still growing and investing. Then we dove into the data, pipelines very anemic, but win rates, average deal sizes, sales cycles were reasonable. “What are they doing to find and qualify new opportunities?

Contract 62

Contract Legal Represent Meeting 62

Iannarino

MARCH 7, 2025

Unlock the power of lifelong learning and personal growth to rewire your brain, improve cognitive function, and reach your full potential.

Growth 164

Growth 164

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. 80% of companies with real-time analytics outperform peersRevOps makes this possible. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth.

Growth 52

Growth GTM Objectives and Key Results CRM 52

G2

MARCH 7, 2025

LinkedIn has intensified its enforcement efforts against companies accused of violating its data protection policies, with Seamless.AI and Apollo.io becoming the latest casualties. Removing their LinkedIn pages has sparked industry-wide discussions on the impact of data scraping, automation, and LinkedIns evolving enforcement strategies.

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Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Anthony Cole Training

MARCH 7, 2025

Negotiation. Just hearing the word can trigger a range of emotionsexcitement, anxiety, or even dread. But no matter how you feel about it, one thing remains true: emotional control in sales negotiations is critical to success. Whether youre negotiating a million-dollar deal or trying to get your kids to go to bed, mastering your emotions will give you a significant advantage.

Negotiate 175

Negotiate Sales 175

G2

MARCH 7, 2025

Key performance indicators (KPIs) are the backbone of effective organizational performance management. They provide measurable benchmarks for evaluating progress, aligning teams with strategic goals, and driving productivity.

Strategize 93

Strategize Product Networking 93

Martech

MARCH 7, 2025

Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are “somewhat concerned.” The majority of those surveyed (60%) expect ad budgets will drop by 6%–10%. Nearly a quarter (22%) expect an 11%–20% drop. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Negotiate 110

Negotiate Contract Strategize Campaign 110

SaaStr

MARCH 7, 2025

Gong announced its just crossed $300 million in ARR. Thats impressive, but I think even more impressive that it sounds. Because while I dont have the exact numbers, I do think Gong has reaccelerated the past 6-9 months. Its clearly growing faster today , at $300m, than it did at $200m, when a wave of consolidation and cutbacks hit the overall space.

B2B 87

B2B Sales Growth Product 87

Martech

MARCH 7, 2025

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics. What are sessions in GA4? In GA4, how a session is categorized depends on the origin of the visit.

Campaign 104

Campaign Follow-up Start-ups Clients 104

SaaStr

MARCH 7, 2025

Dear SaaStr: What Are The Unspoken Downsides of Being a VC or Angel Investor? Look the downsides are small folks. As a founder, you are often days away from total failure. This basically never happens for VCs, and even when it does, it happens over a decade+ (life of a fund). But. Some non-obvious ones to outsiders, some downsides to being a VC: Youre just a number.

Meeting 75

Meeting Start-ups Customers 75

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Martech

MARCH 7, 2025

LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money by sharing its data. Instead, it generates revenue from advertising and premium subscription services, especially those for recruiters and sales professionals. That hasnt kept sales engagement platforms from using Chrome extensions to help sellers generate leads by grabbing data from LinkedIn.

B2B 101

B2B Service Process Sales 101

Salesforce

MARCH 7, 2025

Weve all needed a quick solutionwhether its resetting a password or troubleshooting an issue. Thats where the Salesforce Help page comes in. With over 60 million visits a year, customers rely on it for everything from troubleshooting to developer support. But what if getting the right help was faster and more personalized? Salesforce saw an opportunity to enhance the customer experience by integrating AI into customer success.

Customers 59

Customers Hospitality Promote Service 59

Martech

MARCH 7, 2025

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and inefficiencies. Knowing when to consolidate and when to keep redundancy is key to maintaining an effective martech stack. The value of addressing overlaps Martech stacks are constantly evolving.

Contract 66

Contract Government Legal Follow-up 66

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. Yet, across industries, many organizations score lower in Sales Cycle effectiveness (2.42.5 out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. These lower scores stem from significant gaps in their demand generation efforts which often lead to an unpredictable and fragmented pipeline, making it difficult to m

Pipeline 52

Pipeline Growth A/B testing Campaign 52

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Hubspot

MARCH 7, 2025

Every time I talk to other small business owners or hop on LinkedIn, I hear the same refrain. Its getting harder to find new customers. Im not sure what marketing mix will work this year. Its a tough time to be a startup or small business 81% of small business owners say theyre worried about how the economy will affect their business. As a small business owner, I can attest that its hard to invest your hard-earned revenue and time into marketing.

Customers 36

Customers Referrals Campaign B2C 36

Hubspot

MARCH 7, 2025

When I started my freelance writing business, I had no idea what I was doing. I had already been writing as a salaried employee, so I knew about the craft itself. But when it came to the ins and outs of business like filing my tax return (cry!), negotiating rates, and signing contracts it was a massive learning curve. If you're an entrepreneur, you already know that from the offerings (the doing) to the everyday operations (what we do to get the doing done), the learning never ends.

Government 28

Government Finance B2B Service 28