Thu.May 12, 2022

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Does Cold Calling Still Work? 7 Revealing Statistics

Iannarino

Customer expectations change. Technology changes. Sales changes. Yet, cold calling remains. Should it, or is it finally time to put cold calling out to pasture with the typewriter and the Rolodex?

Cold Call 288
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Leading a Sales Team: 10 Keys to Success- Part 1

Anthony Cole Training

In our sales management training, we have developed 10 keys and a framework of activities that provide a new or tenured sales leader with a roadmap they need to put in place to help lead their team to greater sales success.

Sales 245
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Trending Sources

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7 Tips for Salespeople to Stop Procrastinating and Get Things Done

Spiro Technologies

As someone who wrote a book, I know a little bit about procrastination. Writers will famously clean their entire house, organize their closet, and vacuum their car, all in an effort to avoid sitting down to do the one thing they know they need to. Procrastination is a vicious cycle, and it’s a behavior that affects almost every salesperson. After all, who wants to sit down and make calls for three hours when you can check ESPN.com or have fun with your co-workers?

Cold Call 116
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“People Buy From People….”

Partners in Excellence

I don’t know how many times I’ve read this mantra about selling. I don’t know how many times I’ve repeated it, myself. Somehow, today, I read it in some post, and the irony caused me to burst out laughing! We constantly talk about people buying from people. We talk about the importance of building relationships, or caring, or understanding.

Trust 109
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Using search and email to recognize customer intent

Martech

I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent.

Customers 112
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Expand Your B2B MarTech Landscape

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. At Heinz Marketing I split my time between being a Senior Marketing Consultant and Client Service Operations. Within CSOps I am responsible for ensuring our team operates from the same process and templates so that we’re consistent and our work continues to be scalable for all our clients.

B2B 101

More Trending

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How to maximize your first-party data strategy using identity and attribution

Martech

Digital channels and touchpoints continue to multiply. Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. With this strategy in hand, marketers can measure performance for their campaigns and prove their case to other leaders in the organization.

Campaign 102
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Uncharted and Electric: Ramp’s Co-Founder and CTO on Why Adversity is Important at a Young Age, What Get’s Harder The 2nd Time Around

SaaStr

SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Karim Atiyeh, co-founder and CTO of Ramp. Ramp is a leading finance automation platform. Founded just in 2019, they were valued at $8.1 billion two years after launch. Karim previously built and sold Y Combinator-backed Paribus to Capital One in 2016.

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Social media platforms see sales boost as pandemic shopping habits take root

Martech

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. A full 69% of shoppers say they have been inspired by social media to make a purchase.

Follow-up 102
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Returning to the office? Not so fast. The case for remote sales

Gong.io

Your team has been working remotely for 2+ years, and you are ready to bring them back to the office. But are they ready? Do you have a plan? Do you know what your staff is really thinking? Do they want to come back in person? And if so, every day or more of a flex/hybrid? It may be time to pause, take a step back, and rethink your strategy to bring the sales team back to the office before returning to “how things have always been done.”.

Sales 62
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Four rules of API productization for greater flexibility

Concentrix Catalyst

Today’s economy demands more connection between systems. When we want to connect two different services or devices—such as using our phone to turn the heat on or using Amazon’s Alexa […]. The post Four rules of API productization for greater flexibility appeared first on Concentrix Catalyst.

Product 52
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#CustomerSpotlight: Gayle Charach from vArmour Networks

Highspot

This week for our #CustomerSpotlight series, vArmour ‘s Global Head of Sales Enablement Gayle Charach takes the stage to share her story. What does vArmour do? Imagine you have to carry a clipboard around your house and manually figure out how every outlet, breaker, appliance and everything in your house is interconnected and who’s touching them.

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WEBINAR: James Buckley hosts “Top Video Selling Strategies To Boost Stalled Deals”

JBarrows

The post WEBINAR: James Buckley hosts “Top Video Selling Strategies To Boost Stalled Deals” appeared first on JB Sales.

Sell 18
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Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose (Pod 554 + Video)

SaaStr

CircleCI is a cloud-based continuous delivery platform that helps software delivery teams build, test, and ship changes to their applications. Offering its services as a freemium-based model, CircleCI recognizes driving trials as the cornerstone of a go-to-market strategy for any developer tool. . Jim Rose, CEO of CircleCI, leverages his experience marketing to software developers to discuss the merits of moving from a subscription-based to a usage-based business model.

GTM 100
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Ultimate Guide to Personal Branding

Hubspot

Everyone who's active online has some sort of personal brand established. Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. Unaware of your personal brand? Take a few seconds to Google yourself. Whatever content mentions you is part of your brand.

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Google giving users greater control over what ads they see

Martech

Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled its annual I/O Summit event yesterday. . My Ad Center is supposed to let users like, share or block any ad across selected Google properties. They’ll also be able to find out who paid for the ad, and why they, specifically, were targeted with it.

Gambling 103
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Gaining Consensus, “Yes?” “Meh.” “No?”

Partners in Excellence

We know that complex B2B decisions are driven by consensus. The days of “the decisionmaker,” influencers, and financial buyers, technical buyers, and so forth are gone — even though achieving consensus requires many of those players. Likewise, we know the number of people involved in the buying process continues to increase. In the 10+ years since Challenger was originally published, the number of people involved in the buying process have more than doubled.

B2C 102
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Prepare for CDP implementation using a template for use cases

Martech

When considering a Customer Data Platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with a CDP? How much of my current tech stack can a CDP replace? Those are all good questions, but there is no generic answer that will work for every company. It depends on your business model, your current tech stack, and what you want to do with your customer data.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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mParticle launches tools to optimize the customer journey

Martech

mParticle, the customer data platform , has announced the launch of a set of tools under the name Journeys to support the optimization of each step of the customer experience. Journeys aims to combine customer journey analysis, testing and orchestration into a single workflow. The toolset is also geared to overcome organizational and process-based silos, providing insights across the full customer lifecycle rather than disconnected insights into email engagement, for example, or participation in

Launch 98