Iannarino
DECEMBER 15, 2022
Forecasting is one of the more difficult tasks for sales leaders and sales managers. In times of uncertainty or instability, it can be even more challenging to predict the future. If you listen to companies report their results on CNBC, you will invariably hear large companies report that the economy has slowed deals. Add to this the 10 sales challenges we face, and forecasting is even more difficult.
Anthony Cole Training
DECEMBER 15, 2022
Has thou been answering the un-asked question? Find out why you should never, ever answer the un-asked question in the final commandment of the 10 Commandments of Sales Success.
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Search Engine Land
DECEMBER 15, 2022
Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today , came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. . While there are dozens of important details about what changed, arguably the most important change was the introduction of the letter E to the start of the popular acronym
David Meerman Scott
DECEMBER 15, 2022
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
DECEMBER 15, 2022
Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The document is now about nine-pages longer, adding up to 176 pages up from 167 pages in the previous version.
Martech
DECEMBER 15, 2022
If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
DECEMBER 15, 2022
Dear SaaStr: What Is The Role of a “General Partner” at a VC Firm? It can be frustrating to be part of large venture firm, be the junior guy that “found”/sourced Zoom-GitLab-Twilio-WhateverUnicorn , convinced the founder to take the money … and then see the General Partner take all the credit. Did they even do anything? Well … yeah. Remember. VC Firms are investment firms.
Search Engine Land
DECEMBER 15, 2022
Google has a new issue status in Merchant Center. This new issue status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues. This issue status means that a suspended Google Ads account is linked to your Merchant Center account. The Google Ads suspension must be fixed first before your Merchant Center suspension can be reviewed.
The Advantexe Advisor
DECEMBER 15, 2022
The Great Resignation has hit Santa’s Workshop! Elf turnover is increasing due to a reprioritization of their work-life balance, working too many hours, and a growing desire to work remotely in a warmer climate. Santa needs your help to right the sled! Advantexe, world leaders in business simulations has created the Great Elves Resignation Business Simulation.
Search Engine Land
DECEMBER 15, 2022
To help advertisers navigate the holiday season and optimize their inventory, Google has launched four new features on the Insights page: Search terms. Assets. Audiences. Change history. Search terms. This helps you understand what customers are searching for without the need to examine your entire search terms report. The terms are grouped into broader, intent-based categories, you can quickly identify which themes are most popular with your customers, along with metrics like conversion perform
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
DECEMBER 15, 2022
It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year.
Search Engine Land
DECEMBER 15, 2022
Google will be shutting down the Google Question Hub on January 15, 2023, about two years after the service launched in the United States and several years after it quietly launched in regions like India. Shutting down. Google posted a message after you login at questionhub.withgoogle.com that says “As of January 5, 2023, the Question Hub beta will end.
Gong.io
DECEMBER 15, 2022
The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time. . If you’re fed up with reps moaning about the size or value of their territories, then it’s time to think carefully about your sales territory mapping strategy.
SaaStr
DECEMBER 15, 2022
So we’ve got all the amazing sessions from 2022 SaaStr Scale up on YouTube here ! You can also check them out here below: #1. “3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara’s CMO” A great session on marketing at scale, across multiple products — with ton of great Q&A at the end. #2. “SaaStr’s Revenue Confidential with Rippling VP Sales Matt Plank and Founders Fund Partner Sam Blond “ A de
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Force Management
DECEMBER 15, 2022
In February 2022, we published the first episode of Revenue Builders. Veteran sales leaders and friends John Kaplan and John McMahon are passionate about sharing their wealth of knowledge with current and future leaders, and along the years they've rubbed shoulders with some of the most influential and inspiring leaders of the sales world and beyond.
SaaStr
DECEMBER 15, 2022
It’s time for our annual round-up of your favorite SaaStr content! Today, we’re giving you #12-#1 of our top podcast episodes of 2022! If you missed #13-#25, you can find them here ! #12. SaaStr 571: 5 More Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 2. #11. SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan. #10.
Search Engine Land
DECEMBER 15, 2022
As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . In this article, we will discuss the most significant search, digital marketing and consumer trends, along with the must-haves for search marketers in 2023. .
SaaStr
DECEMBER 15, 2022
SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity r
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
DECEMBER 15, 2022
It seems as if we have been thinking about Holiday 2022 since we put the decorations away last year. But now it’s time to get serious. By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. But there’s one thing you might have overlooked — converting your streams of holiday shopping abandoners into customers.
Spiro Technologies
DECEMBER 15, 2022
Sales has a notoriously high turnover rate. Anyone who has ever worked on a sales floor knows that you meet plenty of people who will move on to another gig, or just leave sales entirely. Of course, turnover rates vary depending on the job and industry. But some companies are able to avoid many of the mistakes that drive salespeople away. So what are these mistakes that cause salespeople to quit?
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