Mon.Sep 30, 2024

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Reviving Outbound B2B Sales: Mastering Traditional Strategies in the Digital Age

Iannarino

I want to tell you an old story that you need to know. For 14 years I've been writing a blog post every day, minus 13 days when I was in the Himalayas and I went to Mount Everest. When I started, I thought there was no possible way I would be able to write and post every day, but it turns out I have done both of those things.

B2B 225
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Transforming agile marketing with generative AI

Martech

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?

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Keyword research for SEO: The ultimate guide

Search Engine Land

Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. Instead of focusing on keywords that generate revenue, they often prioritize traffic volume alone. This guide tackles a new approach to keyword research that boosts your online presence and directly contributes to your bottom line.

Education 113
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Unlocking the full customer journey with advanced marketing measurement models

Martech

Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. However, this method overlooks the full customer journey by focusing only on the last interaction before conversion.

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Dont Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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The SaaS Era of 2013-2022 is Over. Welcome to The World of Hyperfunctional SaaS.

SaaStr

So is AI taking over everything? Will $1B SaaS companies be run by 1 person teams? I mean … maybe. Across the SaaStr Fund portfolio, I’ve seen multiple portfolio companies lost $1m customers to new, in-house AI initiatives. But I’ve also seen others grow even faster as AI rebooted and enhanced their products. What I do know is many of the billion+ SaaS companies I invested in a decade ago would not be remotely competitive today.

Contact 103
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Hiring a content strategy development manager: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

More Trending

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Dear SaaStr: Does Being a Strong Operator Make You a Better Investor?

SaaStr

Dear SaaStr: Does Being a Strong Operator Make You a Better Investor? I don’t think in SaaS being a founder or senior exec or early key hire makes you a better investor per se. Why not? I mean … it’s pretty easy to invest at $1m ARR growing 300% in a hot space. It’s really not all that hard. Now founders may prefer an ex-CEO or operator on their board or cap table.

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Google Search Console Performance report filters now stick

Search Engine Land

Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset filters” button to quickly clear any of those filters. More details. The Search Console performance reports, including the Search performance report, the Discover performance report and the News performance report will keep the filters you set across each, as y

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7 weak spots in Google’s defense against DOJ antitrust claims

Martech

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U

Legal 73
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3 core flaws of SEO audits (and what to do instead) by Crowdo

Search Engine Land

Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big core flaws with SEO audits: 1.

CTR 85
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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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The Problem With “Solution” Selling

Partners in Excellence

OK, most sellers are clueless about solution selling. They’ve been taught to pitch products! They talk about product capabilities, features, functions, move to a demo, then close. The customer has to figure out whether the product solves their problem. Fortunately, for these sellers, customers are engaging them in the last 15% of their buying process.

Sell 69
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Will Google’s defense hold up against DOJ antitrust claims?

Search Engine Land

Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, it’s still easy to see that Google’s testimony could have gaps. Here are my favorite ones: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with compe

Legal 84
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3 core flaws of SEO audits (and what to do instead) by Crowdo

Martech

Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big core flaws with SEO audits: 1.

CTR 66
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9 Common Social Selling Mistakes You Need to Avoid, According to Experts

Hubspot

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. But navigating social selling isn‘t always straightforward.

Sell 56
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Building Your BI Strategy: How to Choose a Solution That Scales and Delivers

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Customers ignoring your outreach? Try this messaging tweak.

Cerebral Selling

In the fierce battle for customer attention, many of the salespeople and leaders I work with in my practice come to me with the same problem. They feel they have a good value proposition and pitch, yet customers continue to ignore their outreach. They lead with statements like, “We can help you… …harness the power of AI for your business to help you grow 20% faster” …boost your revenue and reduce your credit card processing fees by up to 25%” …make critical decision

Customers 130
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Winning the 2024 holiday retail season: A macro approach

Search Engine Land

My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office chair from desk to desk and listened to calls, I learned about what Cyber Monday meant to ecommerce. I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire.

Retail 80
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Newsom vetoes pioneering AI safety legislation

Martech

Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with Newsom vetoing the bill after saying earlier this month that it could “have a chilling effect on the industry.” That industry accounts for almost 20% of the state’s gross regional product.