Wed.Sep 21, 2022

How to Make Your CRM a Strategic Asset


Sales leaders need to know their team has enough of the right opportunities to reach their goals. They also need visibility into individual opportunities, especially the high-value deals. For their part, the sales force generally believes the CRM is Big Brother, a way to micromanage them.

What Does It Mean to Elevate The Sales Profession?


I’ve been on a mission to elevate the sales profession from the very beginning of my entrepreneurial career, almost without realizing it. As a young salesperson, I resisted the manipulative sales tactics I was being taught.

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Trending Sources

Making Lemonade From Lemons

Adaptive Business Services

A couple of years ago, and after years of encouragement from others, I decided to create an online course for Nimble CRM. I am a long-time Nimble Solution Partner. I had never done anything like this before.

At Dreamforce, a new data platform and enhancements to Slack


After experimenting in 2021 with a virtual experience extended over several weeks, Dreamforce went back to in-person in San Francisco this week — with continued virtual access too.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)


In some cases, weirdness wins the race. The lovably off-beat “weird” marketing automation platform Mailchimp was recently acquired by Intuit for $12 billion.

More Trending

How to Create an Effective Product-led SaaS Pricing Strategy

Learn Hub | G2

Product-led growth (PLG) has become one of the most important and pervasive topics in SaaS. Sales

Webinar: If the customer is always right, your tech should be too


According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest?

Discover Highspot: Powering Impactful Buyer Engagement with AI-Driven Insights


B2B organizations are putting pressure on their enablement and product marketing teams to drive true impact – not just keep busy with day-to-day activities.

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Preparing people for Customer Journey Orchestration: Getting started on CJO


Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

5 Simple Ways to Use Personalized Videos to Speed Up Your Sales Process

Sales Hacker

When it comes to meeting an account rep, learning about a new solution, or reviewing a sales proposal, 113% of buyers (give or take ) would rather watch short videos on their own time than ‘hop on a quick 30-minute call.’

CTV added to Kroger’s retail media business


CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021.

Does Your Organization Need Change Management?

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. We live in a fast-changing business environment where companies are constantly adapting to new trends and regulations. Businesses need a way to handle unique global changes in a manner everyone in the org can support and follow.

Do We Want To Eliminate Objections

Partners in Excellence

I’ve seen a series of posts offering tricks and techniques to eliminating objections. Every day, we see experts commenting on objections, “how to overcome them, how to handle them, how to eliminate them.”

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

13 Sales KPIs to Measure Team Performance

Tracking sales performance is the only way to know how well you and your team are doing. But the thing is, simply asking, “how much did we sell this month?” isn’t enough.

Making Millions as A Writer

Sell Or Die

During this episode we are in the middle of our Writers Retreat where we help aspiring writers craft their book idea, create a strategy behind it so they can leverage to make millions.just like we have!

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4 Steps To Find the Right Branding Agency (Free Scorecard Attached)

Capterra Sales & Marketing Software

The post 4 Steps To Find the Right Branding Agency (Free Scorecard Attached) appeared first on Capterra. Use our free downloadable scorecard template to compare and select the right branding agency for your business.

How to Build a Highly Functional Sales-Team? (video)


In this expert insight interview, David Schlosberg discusses “How to build a highly functioning sales team.” David Schlosberg works for the Ferguson Alliance, which helps family businesses grow.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

What Does a Digital Marketing Agency Do?

Capterra Sales & Marketing Software

The post What Does a Digital Marketing Agency Do? appeared first on Capterra. Hiring an agency could be a business boon or a costly mistake. Read on to find out.

14 best sales pipeline software and CRM tools


A sales pipeline software is a digital tool for structuring your selling process so you can close deals quicker and expand your firm faster. In short, pipelines are a method of visualizing all of the options available to you at a specific moment in your sales cycle.

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5 Interesting Learnings from at $800,000,000 in ARR


So when we first started writing about at its IPO , it was a sleep SMB accounting product. In fact, it took 14 years to get to this sleepy (but still impressive) IPO.

8 Clever Tools that are Essential for eCommerce Businesses

Sales Pop!

Currently, the eCommerce industry revenue is valued at $4.3 trillion. This means the industry is very lucrative and as a result, getting more competitive. Therefore, it follows that a major concern of every player in the field is how to stand out from the crowd and become successful.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.