Wed.Sep 04, 2024

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Master the Trading Value Rule in Sales: How to Secure Meetings and Close Deals with Value-Driven Strategies

Iannarino

Are you struggling to secure that first meeting or get a follow-up? The secret might be simpler than you think—it's all about trading value.

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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

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Will ChatGPT be the new Google? The future of search and information retrieval

Search Engine Land

With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the primary method for accessing information on the web. Now, advanced AI models offer a new approach to finding and retrieving information.

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3 ways to use data analytics to connect with Hispanic consumers

Martech

Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.

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Dont Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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4 CMO Recommended Content Tactics for Q4 2024 Success

G2

Today, much like Alice in Wonderland, who had to run fast just to stay in place, marketers must keep up a rapid pace to maintain their market position.

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Ecommerce sees positive spending trends

Martech

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.

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More Trending

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Google Search testing new display for forum content

Search Engine Land

Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view top comments and related discussions to help them find useful information and dig deeper,” a Google spokesperson told us. What is this new display.

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What Is Coaching?

Partners in Excellence

The term “coaching” has become a catch all word for all sorts of performance improvement practices. When one enters a conversation about “coaching,” it’s often confusing, we may be talking about apples and oranges–both are important, but they are very different. We engage coaches for a variety of different purposes: Personal development for improving our lives.

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Does generative AI save time in PPC?

Search Engine Land

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release , AI has become a hot topic of discussion. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage.

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Nimble CRM Tips & Updates – September 4 2024

Adaptive Business Services

Everything these days, in one way or another, is tied to … sequencing, so let’s get started. Status Check Where am I today on deploying sequences? I am not 100% there yet. No matter how hard I try, I seem to keep running into roadblocks. I hit a major one with a client this past week. Fortunately, the Nimble team got right on it and made a same day fix but … it’s been frustrating:( Message sequencing, which is totally tied to automation, is extremely complex in itself.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Search Engine Land

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts. Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar.

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If You Want to Win More Deals, You Have to Fit Your Mental Model to Reality

Membrain

In the sales world, we talk a lot about growing your pipeline , qualifying prospects , and closing deals. But if you really want to get out of a rut and win more deals, what you have to do is evaluate your mental models and fit them more accurately to reality.

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Google Ads Introduces New Masthead Format Requirements Page

Search Engine Land

Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into one location simplifies the process for advertisers.

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Online Ticketing: How to Drive Recurring Profits and Growth

G2

For experience-based businesses, ticket sales are the fuel that keeps the engine running. They’re how a venue maximizes capacity, generates revenue, and connects with guests.

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Building Your BI Strategy: How to Choose a Solution That Scales and Delivers

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Enhance Your Business Development Strategy with AI — Try These Tools…

Hubspot

I’ve held numerous business development roles with successful, innovative companies. These roles equipped me with excellent resources for managing my “book of business” in my assigned industry and territory. Conversely, I also worked with some companies whose business development strategies and tools were so weak that you won’t find them on my LinkedIn profile or resume.

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Complete guide to utilizing commercial real estate CRMs

PandaDoc

Even with always-on devices across our desks or in our pockets, do you ever feel it’s become harder and harder to manually keep track of your deals as your real estate business grows? Without an organized solution, that extra manual work not only takes too much time — it may also lead to poor customer experiences. And no one can afford that in today’s highly competitive real estate market.

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Highspot Delivers New and Unique Integrations with Salesforce

Highspot

Company Deepens and Broadens Integrations for Salesforce’s Einstein Copilot, Sales Programs, and Sales Engagement Amidst Continued Momentum in the Salesforce Ecosystem SEATTLE, Sept. 4, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced new and unique platform integrations with Salesforce.

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What are sales document automation solutions? 

PandaDoc

Sales document automation solutions are software tools set to streamline the creation, management, and distribution of sales documents. The global market for sales automation software was valued at $9.25 billion in 2022 and is expected to nearly double by the end of the decade. In step with the explosion of AI integrations, such growth is no surprise considering the value document automation brings to sales reps.

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Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

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7 Popular Startup CRMs & Which is Best For You in 2024

Hubspot

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com ought to help… Except that G2 returns a list of over 700 recommendations when you search for CRM. That's an overwhelming amount, especially considering you need just one CRM tool. To help you evaluate your options, I reviewed a range of CRM software and identified the best ones.

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Dear SaaStr: What Are The Downsides of Being a Venture Capitalist?

SaaStr

Dear SaaStr: What Are The Downsides of Being a Venture Capitalist? Perhaps the biggest downside, for folks with some success under their belt … is your likely inability to truly be in control of things in a bigger firm. Most great founders are good at being CEO but don’t actually need to be CEO, per se. But they do need to be in control of their destiny, and the destiny of their “company.” But as soon as a VC firm is of any size, and with say > 2-3 partners, it has a

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Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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Highspot delivers the next frontier in unified sales enablement

Highspot

A leader in the Forrester Wave: Highspot combines an exceptional user interface with top-notch customer support. This year marks the first time Forrester has published a single Wave for the Revenue Enablement category, highlighting how important it is to bring content, readiness, buyer engagement, and top-notch analytics together in a unified enablement platform.

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