Search Engine Land

SEPTEMBER 4, 2024

Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into one location simplifies the process for advertisers.

Launch 73

Launch Campaign Process 73

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Campaign 124

Campaign Promote Launch Gaming 124

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release , AI has become a hot topic of discussion. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

SQL 120

SQL Healthcare Finance Campaign 120

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Search Engine Land

SEPTEMBER 4, 2024

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts. Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar.

Retail 74

Retail Healthcare Strategize Campaign 74

Hubspot

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com ought to help… Except that G2 returns a list of over 700 recommendations when you search for CRM. That's an overwhelming amount, especially considering you need just one CRM tool. To help you evaluate your options, I reviewed a range of CRM software and identified the best ones.

CRM 73

CRM Price Contact Pipeline 73

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.

Price 107

Price Growth Conversion Product 107

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns.

Campaign 85

Campaign Represent Strategize Launch 85

Iannarino

SEPTEMBER 4, 2024

Are you struggling to secure that first meeting or get a follow-up? The secret might be simpler than you think—it's all about trading value.

Meeting 293

Meeting Closing Follow-up Sales 293

Partners in Excellence

SEPTEMBER 4, 2024

The term “coaching” has become a catch all word for all sorts of performance improvement practices. When one enters a conversation about “coaching,” it’s often confusing, we may be talking about apples and oranges–both are important, but they are very different. We engage coaches for a variety of different purposes: Personal development for improving our lives.

Sports 118

Sports High impact Education Process 118

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

SaaStr

SEPTEMBER 4, 2024

Dear SaaStr: What Are The Downsides of Being a Venture Capitalist? Perhaps the biggest downside, for folks with some success under their belt … is your likely inability to truly be in control of things in a bigger firm. Most great founders are good at being CEO but don’t actually need to be CEO, per se. But they do need to be in control of their destiny, and the destiny of their “company.” But as soon as a VC firm is of any size, and with say > 2-3 partners, it has a

Start-ups 117

Start-ups Prospecting 117

G2

SEPTEMBER 4, 2024

Today, much like Alice in Wonderland, who had to run fast just to stay in place, marketers must keep up a rapid pace to maintain their market position.

114

114

SaaStr

SEPTEMBER 4, 2024

So in addition to other networking activities and our traditional meet-a-VC program, we’re adding a new way to connect 300+ founders and VCs together: The 2024 Founder+VC Brunch at SaaStr Annual We’re closing off the Roam Founders’ Lounge and setting aside 11am-2pm on Thursday Sep 12 just for VCs and founders to mingle and chat. If you’re a VC, just come.

Networking 116

Networking Closing Meeting 116

Adaptive Business Services

SEPTEMBER 4, 2024

Everything these days, in one way or another, is tied to … sequencing, so let’s get started. Status Check Where am I today on deploying sequences? I am not 100% there yet. No matter how hard I try, I seem to keep running into roadblocks. I hit a major one with a client this past week. Fortunately, the Nimble team got right on it and made a same day fix but … it’s been frustrating:( Message sequencing, which is totally tied to automation, is extremely complex in itself.

CRM 71

CRM Clients Business Services Service 71

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

Membrain

SEPTEMBER 4, 2024

In the sales world, we talk a lot about growing your pipeline , qualifying prospects , and closing deals. But if you really want to get out of a rut and win more deals, what you have to do is evaluate your mental models and fit them more accurately to reality.

Pipeline 70

Pipeline Prospecting Closing Sales 70

G2

SEPTEMBER 4, 2024

For experience-based businesses, ticket sales are the fuel that keeps the engine running. They’re how a venue maximizes capacity, generates revenue, and connects with guests.

Growth 64

Growth Engineering Sales Networking 64

Highspot

SEPTEMBER 4, 2024

A leader in the Forrester Wave: Highspot combines an exceptional user interface with top-notch customer support. This year marks the first time Forrester has published a single Wave for the Revenue Enablement category, highlighting how important it is to bring content, readiness, buyer engagement, and top-notch analytics together in a unified enablement platform.

GTM 52

GTM Launch Sales Technology 52

PandaDoc

SEPTEMBER 4, 2024

Even with always-on devices across our desks or in our pockets, do you ever feel it’s become harder and harder to manually keep track of your deals as your real estate business grows? Without an organized solution, that extra manual work not only takes too much time — it may also lead to poor customer experiences. And no one can afford that in today’s highly competitive real estate market.

Real Estate 52

Real Estate Commission Contract CRM 52

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Highspot

SEPTEMBER 4, 2024

Company Deepens and Broadens Integrations for Salesforce’s Einstein Copilot, Sales Programs, and Sales Engagement Amidst Continued Momentum in the Salesforce Ecosystem SEATTLE, Sept. 4, 2024 — Highspot , the only unified sales enablement platform that provides a system of record for go-to-market initiatives, today announced new and unique platform integrations with Salesforce.

Pitch 52

Pitch Go To Market Meeting Customers 52

PandaDoc

SEPTEMBER 4, 2024

Sales document automation solutions are software tools set to streamline the creation, management, and distribution of sales documents. The global market for sales automation software was valued at $9.25 billion in 2022 and is expected to nearly double by the end of the decade. In step with the explosion of AI integrations, such growth is no surprise considering the value document automation brings to sales reps.

E-commerce 52

E-commerce Legal Contract Sales 52

Martech

SEPTEMBER 4, 2024

Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.

Agriculture 117

Agriculture Territory Campaign Healthcare 117

Search Engine Land

SEPTEMBER 4, 2024

With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the primary method for accessing information on the web. Now, advanced AI models offer a new approach to finding and retrieving information.

User Experience 98

User Experience Engineering Conversion Presentation 98

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

Retail

Hubspot

SEPTEMBER 4, 2024

I’ve held numerous business development roles with successful, innovative companies. These roles equipped me with excellent resources for managing my “book of business” in my assigned industry and territory. Conversely, I also worked with some companies whose business development strategies and tools were so weak that you won’t find them on my LinkedIn profile or resume.

Territory 74

Territory Objectives and Key Results Drivers/motivators Appointment 74