Iannarino
JANUARY 12, 2022
Can you put a dollar value on switching from an ineffective (or even absent) sales process to an effective one? According to the Harvard Business Review , you can. Companies with a solid pipeline management process saw an average of 15% more growth over companies without one.
Membrain
JANUARY 12, 2022
Implementing the right sales methodology for your complex B2B team can provide a major boost to sales effectiveness. But choosing the right methodology training company can be a challenge.
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Search Engine Land
JANUARY 12, 2022
Say hello to the SMX Master Classes — live, virtual, two-day deep dives into your search marketing specialty. Please visit Search Engine Land for the full article.
Martech
JANUARY 12, 2022
The third-party cookie is going away, and with it a big chunk of third-party data. Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. But what if you were to persuade the customer to just give you their data? That is the simple definition of “zero-party” data.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
JANUARY 12, 2022
On both SaaStr University and Twitter, we had 30+ founders, CEOs and execs share their top, tough learnings from losing one of their top customers. There are some great teachable moments here, and also some deja-vu if you’ve been through it! “I should have been onsite with them + made sure they had my cell number.” — Tyler Hogge, SVP Product, Divvy.
Martech
JANUARY 12, 2022
“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As marketers, we need to be thinking about what the channels look like today and what the channels are going to look like in the future.”.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JANUARY 12, 2022
For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. But like any good discipline, it’s important to know the terms before diving into the concepts. That’s why we’ve created this quick guide to key terms in agile marketing.
Search Engine Land
JANUARY 12, 2022
It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced. Please visit Search Engine Land for the full article.
Martech
JANUARY 12, 2022
U.S. consumers spent $204.5 billion on e-commerce purchases during the holiday season, according to data from Adobe. This represented an 8.6% increase in online spending YoY. The numbers show that e-commerce spenders spread out their shopping more over the months of November and December. For instance, in the weeks before Nov 24, spending was up a whopping 19.2% YoY, while the period between Thanksgiving and Cyber Monday – the so-called “Cyber Week”), spending was down 1.4% from the previous yea
Salesforce
JANUARY 12, 2022
Retail shopping returned to somewhat regular operations last year as consumers emerged from COVID-19 lockdowns, but the holiday season shopping results were anything but normal. The biggest concern was the supply chain, which was stretched beyond its limit in the last months of the year. Subsequently, inflation heated up and labor became increasingly harder to find, which drove up wages.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
JANUARY 12, 2022
Respondology, a solution which provides automated protection for brands or individuals on social media platform, has announced an extension of its capabilities to Twitter. Facebook, Instagram and YouTube were already in its portfolio. Brands which post publicly on these sites risk responses that can create precisely the kind of toxic environment brands seek to avoid.
Search Engine Land
JANUARY 12, 2022
Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest. Please visit Search Engine Land for the full article.
Martech
JANUARY 12, 2022
Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments. TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace. The TruAudience suite was launched in 2021 , and resulted from TransUnion’s moves in the advanced TV space in recent years, including the acquisition of CTV identity company Tru Optik.
Search Engine Land
JANUARY 12, 2022
Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. Please visit Search Engine Land for the full article.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Martech
JANUARY 12, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what’s the strategy for engaging customers when the products or services you’re selling are temporarily unavailable?
Capterra Sales & Marketing Software
JANUARY 12, 2022
The post What Is Influencer Marketing? Here’s How it Works appeared first on Capterra. If you’ve ever wondered what an influencer is or why influencer marketing is important for your business, look no further. If you’re a marketer, you’ve heard the term influencer marketing before, but maybe you’ve never considered it as a viable marketing option for your business and brand.
Selling Power
JANUARY 12, 2022
In this post, we'll explore the key components of a meeting summary and how to leverage it as a tool in the sales process.
Adaptive Business Services
JANUARY 12, 2022
It’s a well repeated phrase in selling … . “If you consistently follow the sales process, you will sell more stuff!” This is dependent on whether or not your process is sound. Bad sales process = bad results. The other nice thing about having a written process is for when you bring a new person on board. You are now providing them with a roadmap toward their success!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
JANUARY 12, 2022
Revenue and profit are two of the most prominent, crucial metrics every business needs to track if it wants to understand its performance, forecast effectively, and spend wisely — among a host of other key functions and activities. Each term is distinct in its application and measurement, but despite those differences, the two concepts are often conflated.
Gong.io
JANUARY 12, 2022
Ah. Sales scripts — the elusive and oft-discussed topic on every sales team’s agenda (or should be). Sure, some Sales teams seem to be more script-driven than others, but have you ever considered exactly what makes up a sales script ? Or how you could use a sales script to boost your conversion rates? . As always here at Gong, our recommendations are based on data … not assumptions.
Partners in Excellence
JANUARY 12, 2022
Our jobs, as sales and marketing professionals, is to drive change. We can only do our jobs when our customers decide their current state is unacceptable. They need to address new opportunities, they need to solve problems, they need to rethink and do things differently. Often, customers incite themselves to change. Perhaps it’s problems, perhaps competitive threat, perhaps it’s being opportunistic.
Heinz Marketing
JANUARY 12, 2022
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. You might be wondering “Where is the next installment of The B2B Marketer’s Quick Start Guide?” You might not be wondering that but either way I’ve decided to take a little break and write about something different. We’re in week two of 2022 and usually I’d be planning out my goals for the year.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Search Engine Land
JANUARY 12, 2022
Yoast SEO partnered with SEO tool provider Wincher for these capabilities. Please visit Search Engine Land for the full article.
Sales Pop!
JANUARY 12, 2022
Reports indicate that live streaming first officially entered the scene in 1993. It quickly gain popularity but didn’t truly become mainstream until several years later. Now, of course, it has largely become the norm. Businesses in all industries and home-based entrepreneurs alike now use live streaming to provide information and entertainment to the public and foster their overall goals.
Outreach
JANUARY 12, 2022
Hiring a salesperson always feels a bit like a trust fall. Does this scenario sound familiar? You think you’ve found a great sales rep, spent time and money onboarding them, then weeks or months later, it turns out they aren’t quite the right fit. Building a strong sales team is a crucial step forward for a growing business, but that task is easier said than done.
SBI
JANUARY 12, 2022
Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. . Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Partners in Excellence
JANUARY 12, 2022
Everything in marketing and sales is about “the algorithm.” Each of us is a critical part of algorithm’s–actually we are probably critical parts of hundreds to thousands of algorithms, since each is optimized for different purposes. There are algorithms that track our online behaviors, theoretically to present content that is more aligned to interests derived from our behaviors.
SaaStr
JANUARY 12, 2022
When sales teams succeed, the company succeeds. Revenue goes up, productivity increases, and ideally, the team continues to grow. But running a high-performing sales team isn’t an easy task. How can you ensure success within your sales organization in a way that scales with you? Heather Akuiyibo, VP of Sales at Databricks, shares her four adaptable frameworks for high-performing sales teams and how those frameworks helped Databricks’ sales teams succeed.
SBI
JANUARY 12, 2022
Second Nature Launches AI-Powered Interactive Sales Coaching Solution with $12.5M Investment. Zoom among the companies successfully using the immersive AI simulations to impact sales. Tel Aviv, Israel, January 12, 2021. Second Nature , the automated AI-powered sales coaching solution, today announced the company’s launch alongside a $12.5M Series A round of investment by signals Venture Capital, StageOne Ventures, Cardumen Capital, and Zoom Video Communications, Inc. via the Zoom Apps Fund.
Martech
JANUARY 12, 2022
The customer always comes first. This proverbial adage has been used countless times. Yet, it remains just as important today as before. Consumers continue to shift to digital-first lifestyles at unprecedented rates. In order to get in front of these audiences, brands began to realize that they needed to show they cared. That consumers deserved one-to-one experiences based on their own interests.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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