Wed.Sep 22, 2021

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3 Ways To Generate More Leads For Insurance Agents

ClickFunnels

The post 3 Ways To Generate More Leads For Insurance Agents appeared first on ClickFunnels. Want to sell more insurance? Then you first need to figure out how to generate more leads. Today we are going to share three ways to do just that. Table of Contents: Create a Super Valuable Lead Magnet #1 Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page #2 Educate People About Insurance on YouTube #3 Build a Niche Insurance Website Want to Learn How to Convert Those Leads Into Customers?

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How to Prepare for the Coming Sales Team Super Storm

Understanding the Sales Force

What would you do if, in the middle of summer, a big box store said you would really need a snowblower in preparation for the summer snowstorms we were about to get? Crazy, right? What if Staples sent out a promo to buy all the printer paper you can in preparation for a printing explosion as we move away from digital? Wouldn't that be nuts? What if a professional sports team reached out to your really good 12-year-old and offered them a professional contract?

Sports 125
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How Cinemark personalized the digital experience for movie fans

Martech

Life changed with the pandemic, and so did a lot of traditional business models and consumer experiences. As one of the Big Three movie theater chains, Cinemark had to reinvent the moviegoer’s journey to ensure safe health practices and meet higher competition from in-home streaming platforms. To attract more fans to their theaters, Cinemark had to make the experience even more memorable, and also make their interactions with customers relevant and useful.

Retail 128
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How to Manage a Sales Negotiation to Your BATNA

RAIN Group

The #1 essential rule of sales negotiation is Always Be Willing to Walk Away. You know when you should walk when you know your BATNA, or best alternative to a negotiated agreement. When you’re feeling calm, clear-headed, and confident, you’re more likely to be a successful sales negotiator. Yet, anxiety is the most common emotion associated with negotiations, and anxious negotiators don’t perform well.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Burger King’s NFT push: Wednesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, is the NFT the next CDP? I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms.

Gaming 124
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5 Interesting Learnings from Toast at $500m in ARR, and a $3B Total Run Rate

SaaStr

Toast valued at $32.5 billion at opening price. Was $8 billion in secondary sale in November. Was $5 billion right before the pandemic. Last April, the company slashed half its workforce as restaurant sales dropped 80% [link]. — Ari Levy (@levynews) September 22, 2021. Toast … we’ve all used it in a restaurant or 10 by now. Now with a $30B (!

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Rethink Your ABM Strategy to Drive Revenue Growth

G2

Many companies are shifting from inbound to outbound ABM approaches – and for good reason.

Growth 118
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Just Because Your Customer Isn’t Saying “No”………

Partners in Excellence

Too often, we think that because the customer isn’t saying “No” to us, we assume they must agree or be aligned with what we are doing. But the absence of a “No,” doesn’t mean they are saying “Yes.” Too often we read the absence of “No’s” with hopeful optimism. The fact that we continue our discussions with the customer builds our hope the deal is real, the customer likes what we are discussing, the customer is favorably disposed t

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Characteristics of Successful Salespeople

Adaptive Business Services

The characteristics, or traits, that we will be discussing form one leg of the success triangle … skills, knowledge, and attitude. You can be a good salesperson with two out of the three. Three of three and you are a killer. Characteristics, behaviors, and traits, are all reflected in attitudes which, IMHO, is probably the most important of the three.

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Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels

Search Engine Land

Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption. Please visit Search Engine Land for the full article.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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New marketing tactic to keep hot categories growing

Martech

The pandemic has been a very profitable time for some businesses. Merchants that sell alcohol or pet food, for example, saw sales soar. It turns out that during a pandemic, people turn to the same sources of solace they turned to throughout history in difficult times: animal companions and booze. These comforts got many of us through the nightmare of COVID-19.

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What Is Real-Time Marketing? Take Advantage of the Here and Now

G2

Take a moment to think about some things you can do in 60 seconds.

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“About this advertiser” initiative now includes Advertisers Pages for Google Ads

Search Engine Land

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements. Please visit Search Engine Land for the full article.

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Overcoming the Sales Obstacle Course

Selling Power

The time is now to defeat the sales obstacle course by implementing an all-in-one seamless solution for your sales team. It can mean the difference between spending endless hours prospecting or focusing that time on what really matters: closing!

Sales 73
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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What Is Transactional SMS? The Text Messaging Revolution

G2

You know those random text messages you get from a company saying your order is out for delivery?

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Staying virtual; Wednesday’s daily brief

Search Engine Land

Plus, how to set up Google Analytics 4 using Google Tag Manager. Please visit Search Engine Land for the full article.

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Developing a human-centric approach to loyalty

Concentrix Catalyst

I recently joined my colleague, PK Associate Design Director Hannah Sherwood, on Cheetah Digital’s Uncaged Wisdom podcast to discuss PK’s human-centric approach to loyalty. In the podcast, we chatted with […]. The post Developing a human-centric approach to loyalty appeared first on PK.

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Track These 7 Sales Analytics To Increase Team Performance

Gong.io

We’re kicking this one off with a tough truth: . By the time you realize a rep is struggling to reach their number or bring in deals, the damage is already done. Opportunities that could have been converted into customers have been lost. Know what would have helped? A dashboard with clear metrics and analytics about that rep’s real-time interactions with customers. .

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Does ‘always-on’ marketing improve customer experiences?

Martech

Souce: Pega. No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. “If you put yourself in the customer’s shoes, it’s like a nonstop barrage of sales stuff flying at you all the time, and it can be really off-putting for all of us,” said Matthew Camuso, Product Marketing Manager at Pegasystems, speaking at MarTech. “The

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How to scale SaaS without a messy tech stack

Membrain

Almost every B2B SaaS company runs into growing pains when it comes time to scale beyond a single salesperson or two and the original leadership team. Often, this happens when there’s an influx of venture capital and a need to grow quickly to satisfy stakeholder demands.

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What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems. The idea of a single view of the customer has been on marketers’ wish lists for years.

Customers 128
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5 Powerful Enterprise Sales Techniques to Boost Profits

TaskDrive

Enterprise sales can be incredibly lucrative. Even a single closed deal can often exceed six or even seven figures, making it a field many B2B companies aspire to break into. However, while the rewards are certainly enticing, enterprise sales can be tough to succeed in. Without the right experience, connections, and a bold willingness to. Read more.

Technique 105
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Destroying the False Divide Between Sales and Marketing

Sales Hacker

powered by Sounder. Sellers think marketing is easy. Marketers think sales is easy. Until they try each other’s jobs. In this episode, we interview HYPCCCYCL ’s Julia Nimchinski , Co-Founder and CEO, and Justin Michael , Co-Founder, about overcoming siloism with their brand new go-to-market cross-training startup. Join us as we discuss: The need for sales to become more data-driven.

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