Wed.Sep 29, 2021

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Most Sales Processes, Funnels and Pipelines are How Old?

Understanding the Sales Force

Have you ever conducted a Google or Amazon search for one thing only to be presented with search results that were completely different than what you were looking for? I was looking for an image of a sales funnel and couldn't believe what I found! My search results can be found here. Can you believe all of those images of sales funnels? Look them over and see if you can recognize the problem with all of them.

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Busting the myth! Retargeting is a creepy stalker

Salesmate

Do you ever look at something and get a déjà vu? In this era, chances are that feeling might just be a simple retargeting practice. Retargeting is when marketers reach out to the prospects that previously engaged with the company. So, if you come across a familiar advertisement while you’re browsing online, that’s retargeting. And while it could be an effective practice for marketers, the audience might feel that they’re being stalked. “Retargeting is a creepy stalkerR

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Trending Sources

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Or, you might just want to stop looking at them altogether. What’s the change? Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

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5 Guidelines for Training Employees

criteria for success

When training employees, it’s important to remember the big picture and end goals. Why? Because it’s easy to get lost in “just-in-case” training scenarios that can end up wasting a lot of time. If you are able to cover a broad spectrum aspects that add up to your big picture, training your employees will be more effective. They will have learned the skills necessary to make decisions effectively on their own, and thus, there would be no reason for “just-in-case” training.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to become a B2B influencer on LinkedIn

Martech

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. “You’ve got your marketing or your sales list of people you’re trying to target,” Praill said, “but that’s just the people you know of. The fact is there’s thousands of people out there who could buy your products or services, or influence the purchase of your products or services.”.

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Our Latest Podcasts: Build an Elite Team

Force Management

If you're focused on providing tangible value to your salespeople and outlets for them to grow and become elite — this month's episodes are exactly what you need. Each episode covers specific ways you can take action right now, as well as insights you can use as you develop next year's sales kickoff. Review the episodes below and share them with your salespeople and managers as you see fit.

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More Trending

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The Holiday Shopping Season Starts … Right Now?

Salesforce

A holiday shopping season that starts in October — or earlier? Hear us out. Last year, between shipping delays and a rescheduled Amazon Prime Day, the 2020 holiday calendar changed radically. Cyber Week lost some share of spending as consumers turned out early to avoid shipping delays that had started as far back as March. The result of the extended holiday was that 2020 became the biggest digital shopping season to date.

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Pick Up the Phone and Sell

Sales Gravy

On this episode of the Sales Gravy podcast, Jeb Blount, Jr makes his debut with discussion about leveraging the telephone with Alex Goldfayn who is author of the new book, Pick Up The Phone and Sell. In this insightful conversation, JBJ and Alex make the case that you should pick up the phone and sell because picking up the phone proactively can help you quickly double your sales.

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Pomodoro Technique Alternatives: Five Effective Methods That You Can Try

Sales Pop!

There are many productivity methods that workplaces utilize, and among them is the Pomodoro Technique. Through it, staff work in bursts of 25 minutes and then rest for five minutes. This pattern is followed continuously till the day ends, and many find it much effective and motivating. To others, the Pomodoro method just isn’t motivating enough; hence they would do better with another option.

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Yelp adds virtual restaurant attribute to help reduce customer confusion

Search Engine Land

The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers. Please visit Search Engine Land for the full article.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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What is R.U.M.?

Adaptive Business Services

One of the most basic tenets of selling is that you are going to have to figure out ways to stand out in a crowd. The bigger the group, the bigger the challenge and, speaking of large groups , how about the internet and social networks? Very crowded! You need to be … R.U.M. – Remarkable, Unique, Memorable. It’s not magic … . Where everybody practices bad behavior, you don’t.

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MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features

Search Engine Land

At Google’s Search On event, the company previewed ways its MUM technology may change how users search. Please visit Search Engine Land for the full article.

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Is This Problem Important For Your Customer To Solve?

Partners in Excellence

We struggle to get in front of customers, to find opportunities, to nurture them through the buying cycle, and, ultimately, to win. Yet, the majority of those complex buying opportunities end in “No Decision Made.” For those that are left, we hope to win our fair share. And then after our customers have made a decision, we learn there is high decision regret.

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Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more

Search Engine Land

While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers. Please visit Search Engine Land for the full article.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Don’t Sit With Failure: Leadership Lessons with Anna Baird

Sales Hacker

powered by Sounder. It’s not every day you get to interview your boss at the same time that a performance review notice comes in from HR. We had a fantastic and candid conversation with Anna Baird , CRO at Outreach (and, yes, our boss), about owning failures and adapting to permanent remote work life. Join Anna, Mary, and Harish as we discuss: How Anna went from studying tigers in China to being the only CRO at a CEO party.

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Free tool makes it easy to design your sales process

Membrain

The most successful sales teams use a customer-focused sales process that can be executed consistently and flexibly. Our sales enablement CRM is the best in the industry for helping teams to execute effectively.

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Fancy like??… why brands should pay attention to TikTok

Search Engine Land

Plus, Microsoft’s new credit card ads. Please visit Search Engine Land for the full article.

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Better Forecasting Skills are the Key to Success in 2022

The Advantexe Advisor

I think I shocked the participants of the high-potential leader program I was leading this week. “Rob, what is the most important Business Acumen Skill we will need going into 2022?” was the question in the virtual classroom. I am sure they were thinking I would answer something related to strategy, competitive analysis, or ways to drive increased shareholder value.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. How are you expected to deliver Salesforce ROI to the C-Suite if your sales team is spending most of their time on data entry, manual pipeline management, and Salesforce minutia— that is to say if they’re even

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Mistakes that should be sidestepped: Wednesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, there are still many hours of MarTech talks I haven’t seen yet from our recent conference ( free registration here ).

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Mind Your Sales Manners: Email Etiquette 101

VanillaSoft

Paying attention to email etiquette can take you farther in your sales relationships than any fancy negotiation techniques. Samantha McKenna of #samsales Consulting describes the most common faux pas she sees people make in their interactions with prospects, especially via email. Sam talks about applying the power of manners to every step of a prospect’s journey.

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How and How Much Should I Charge as a Consultant?

Hubspot

If you ask any consultant, freelancer, or other "gig" worker what the hardest part of their job is, most will likely say "pricing my services.". Determining the value of your services is often tied up in your own self-worth, making this conversation even trickier for most people. For example, if you’ve worked as an employee for the last 30 years and never made more than $50 an hour, it might seem inconceivable that your services are worth $100 an hour.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Corporate and Investment Banking in APAC Is Ripe for Personalization and Automation

Salesforce

The corporate and investment banking (CIB) sector is heavily relationship-driven. Because of this, it must pivot and adapt to navigate this period of uncertainty and overcome COVID-related restrictions. As the general manager of the Fintech Association of Hong Kong , I know pandemic-related lockdowns and social distancing criteria imposed on various countries have posed challenges for client engagement and deal flow pace.

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How Dennis Publishing made first-party data core to its business transformation

Martech

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off. In a recent session at the MarTech Fall Conference , Dennis Publishing’s chief product & data officer, Pete Wootton, joined Jackie Rousseau-Anderson of custo

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When Over 50% of Your Prospects Go Quiet — Here’s How to Get Them Talking Again

Sales Hacker

As a sales leader, your prospects mean everything to you. Think the feeling’s mutual? Of course not. Your SDRs are the tenth sales rep they’ve spoken to that week. Even when your reps get a conversation started, prospects are prone to ghosting. After prospects reply to the rep’s initial email, only about half will respond again. The rest get distracted, bored, or busy — ultimately leaving your reps hanging.

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How GreaterGood used personalized email to boost sales and charitable transactions

Martech

Online charitable retailer Greatergood.com introduced click-to-give micro-donations over two decades ago. In the click-to-give model, users click a (virtual) button for their charity of choice and an advertiser or sponsor donates to the specified charity. GreaterGood’s cause-focused websites have raised over $70 million for organizations supporting people, pets, and the environment.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.