Tue.Oct 05, 2021

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Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x More Than a Good Rep

SaaStr

As it turns out, all of these are within your control [link]. — Robby Allen (@_RobbyAllen) February 23, 2021. We’ve talked a lot on SaaStr about great sales professionals, on driving up Revenue Per Lead, on not capping sales comp systems, and on why you need to manage out your worst reps (because leads are precious). What we haven’t done yet is put it all together in a simple, quantitative spreadsheet.

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Who Is Your Customer?

Partners in Excellence

Do you know who your customer is? More importantly, do you know who your customer isn’t? Perhaps the biggest thing that impacts our performance is we don’t know who our customer, we define our ideal customer in such vague terms that we waste a lot of time and brand equity on customers that we should never be selling to. If my various inboxes are any indicator, the majority of sales and marketing people do no targeting other than, “Do we have an email?

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Trending Sources

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Mailchimp helps SMBs optimize email campaigns

Martech

Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. Content Optimizer will recommend specific improvements to email campaigns based on an AI-driven comparison of the content with best content practices gleaned from Mailchimp’s billions of marketing data-sets.

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How to Increase Your Sales Using Physical Storage Providers Help

Sales Pop!

Eager to expand your bottom line? Just like any other business owner, you must have deployed various traditional gimmicks and strategies. From curating a winning sales pitch to hiring better customer staff, there’s a lot you can do. However, these things have been tried and tested a hundred times over. If you’re looking to skyrocket your sales , there are much better ways you can achieve your goal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to choose the best marketing analytics tool for the web

Martech

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. Not every business depends on pageview tracking; product teams rely on valuable data that some tools aren’t designed to track. “Over the years I’ve seen teams build up troves of unusable data,” said Lex Roman, Growth Designer at website optimization and design company Super Easy Digital, in her recent MarTech presentation. “If you want to be able t

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14 Funny Sales Quotes To Motivate Your Team

Salesforce

We pulled some great comedic lines from our interviews with sales experts, plus a few favorites from around the web, for this worth-sharing-around-the-office article. If you have a funny sales quote that belongs on this list, tweet it to us. 14 funny sales quotes to make you laugh and smile. “I design, manufacture, distribute, and sell elevator buttons.

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

Search Engine Land

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change. Please visit Search Engine Land for the full article.

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How to Get Past the Gatekeeper, According to Sales Reps

Hubspot

Tarzan and Clayton. Simba and Uncle Scar. Sales development representatives and gatekeepers. All tales as old as time. If you're in sales, chances are you've encountered plenty of situations in which you're trying to reach a CEO or C-level executive to pitch your product or service. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to ma

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Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates

Search Engine Land

Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more. Please visit Search Engine Land for the full article.

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PODCAST 181: Facing Adversity with a Growth Mindset

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Keegan Riley , CRO at Sysdig , a cybersecurity startup, and philanthropist on the St. Jude Chicago Advisory Council. Join us for a raw and personal conversation on leadership, adversity, grit, and a growth mindset. powered by Sounder. Subscribe to the Sales Hacker Podcast. Apple. Spotify. Google. Stitcher.

Growth 74
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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We asked, you answered: Should Google add noindex support to robots.txt? Poll results

Search Engine Land

In total, 84% of the 87 respondents said “yes,” they would like this feature. Please visit Search Engine Land for the full article.

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Newsjacking the Facebook Outage

David Meerman Scott

Yesterday Facebook suffered a massive outage across platforms including the Facebook, Instagram, and WhatsApp applications. Into the void came a bunch of people and organizations newsjacking the story.

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Revisit Your Closing Strategy to Finish the Year Out Strong

Sales Hacker

In this webinar, JB Sales’ Morgan J Ingram and Proposify’s Conor Cox, will share tips and data-driven tactics for closing more deals in Q4 and ending the year strong. The post Revisit Your Closing Strategy to Finish the Year Out Strong appeared first on Sales Hacker.

Closing 70
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PK employee spotlight: Senior Procurement Analyst Rithvik Sharma

Concentrix Catalyst

Every month, we like to highlight a few of our PK team members and give them a chance to share more about themselves and what they enjoy most about being […]. The post PK employee spotlight: Senior Procurement Analyst Rithvik Sharma appeared first on PK.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Website Teardown: How to Make Your Traffic Do More For You

Sales Hacker

Join marketing and demand gen leaders from Drift and Refine Labs to learn how to build a better marketing machine. The post Website Teardown: How to Make Your Traffic Do More For You appeared first on Sales Hacker.

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How to negotiate a contract

PandaDoc

Contract negotiation is essential for modern businesses, but it isn’t always easy. When giving his Inaugural Address in 1961, Former U.S. president John F. Kennedy stated: “Let us never negotiate out of fear. But let us never fear to negotiate.” John F. Kennedy. Although negotiation can make the suavest salesman scared, you can develop this skill over time.

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Highspot Announces Global Virtual Customer Conference Spark 2021

Highspot

Company brings together sales enablement experts from FedEx, NVIDIA, Okta, Vodafone and many more to help businesses everywhere do the extraordinary. SEATTLE, Oct. 5, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced that its second annual global user conference, Highspot Spark 2021 , will take place on November 3–4.

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Facebook: Have you tried turning it off and on again; Tuesday’s daily brief

Search Engine Land

Plus, do you know the latest podcast lingo? Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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It’s Ironic: It Takes Data to Be Personal

SBI

It’s Ironic: It Takes Data to Be Personal. By Lisa Smith, InsideView. It’s a well known fact: buyers today don’t have the time or patience for generic marketing messages and sales pitches. They want — and expect — an experience that’s tailored to their needs, with just the right information at the right time. It’s ironic that to deliver such a personalized experience, sellers and marketers need data — a lot of data.

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Data Does It: 4 Leaders’ Data Success With Products, Services, and Innovation

Salesforce

Humanizing the algorithm: Chandra Mostov, COO of marketing, automation, and personalization, Wunderman Thompson. Chandra Mostov has made it his mission to help brands use data purposefully to build personalized relationships with their clients. As the chief operating officer of marketing, automation, and personalization at Wunderman Thompson , he leads a global team of hundreds of specialists who have a single purpose: Teach companies to be more human by scaling personalized content. .

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10 Learnings From The 2021 SaaStr Annual

SaaStr

So that’s a wrap on SaaStr Annual 2021, #007. THANK YOU to everyone that made it out!! While there are always bumps, I’d give it a 10/10, for first time since #001 in 2015. A few learnings: pic.twitter.com/FMQLYN4Ivk. — Jason BeKind Lemkin (@jasonlk) September 30, 2021. Thank you so much to the 6,200 folks that came to San Mateo / SF Bay Area for the 7th SaaStr Annual!

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