Thu.Oct 07, 2021

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Don't Dream It's Over: 1 of the Biggest Sales Challenges

Anthony Cole Training

One of the most frequently asked questions we receive is “how do I/we increase sales” or “how do I become more successful in sales?” It starts with recognizing when your pursuit of a prospect is over. In this blog, the two fundamental truths of more effective selling.

Sales 218
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Common Sales Objections & How To Handle Them With Ease

The 5% Institute

In this article, we’ll explore the four most common sales objections, and how to handle them. Although many people teach sales scripts to overcome sales objections, we instead recommend two different methodologies. The first methodology is to prevent them from coming up in the first place. The second methodology is to use a framework, that works with your potential clients to help them overcome the sales objections themselves.

Trust 144
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Trending Sources

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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.

Education 130
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The 6 Best Ways to Increase Your Closing Percentage Today

Spiro Technologies

Percentages are important in sales, not the least bit because commission checks tend to be calculated as a percentage of our monthly quotas. Percentages also factor into much of our decision making, including what percentage of our day we choose to dedicate to prospecting versus follow-up and administrative work ( Spiro can help you eliminate much of the latter).

Closing 111
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The evolving B2B customer journey: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and B2B is becoming more experiential. I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C.

B2B 109
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How To Write Proposals That Sell

Predictable Revenue

The only reason a prospect will hire you is because they trust you can solve the problem they have. Learn how to hook them with solid proposals. The post How To Write Proposals That Sell appeared first on Predictable Revenue.

Sell 104

More Trending

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. By October, you’ve already been through months of planning, analysis, and preparation for the few months that could make or break your brand’s revenue numbers. So why wait until after the holidays to find ways to measure success?

Retail 96
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Building an always-on marketing machine

Martech

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Read more about making the case for always-on marketing technology here.

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Google AdSense moves to a first-price auction model

Search Engine Land

By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid. Please visit Search Engine Land for the full article.

Price 94
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Ethical advertising: How Quaker Oats helped feed America

Martech

“Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear.” What’s more, advocacy, trust and loyalty are being better understood as long-term consumer metrics. Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical advertising and drive brand donations to charities selected by the consumer.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Built on GA4, Google announces the new Analytics 360

Search Engine Land

New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types. Please visit Search Engine Land for the full article.

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Sales Is Like Dating….

Partners in Excellence

first, I have to give credit to the folks at Modern Sales Pros. They are running a webinar on October 27, entitled “ Outbound Sales Is Like Dating.” I don’t know anything about the webinar, but the title provoked my thinking for this blog post. So in fairness, you may want to look at the webinar. As soon as I read that title, I immediately jumped back to my dating adventures in Manhattan.

Sales 62
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Google takes stand against climate change deniers with new ads and monetization policy

Search Engine Land

Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change. Please visit Search Engine Land for the full article.

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Virtual Business Relationships.

SalesBlog!

Building relationships is nothing new to sales and business. Social media marketing is. To be able to build long-lasting virtual business relationships over the web is hard. Some would say impossible. I don’t agree. A blend of marketing what you offer and a general interest in what others offer is critical. It is so easy to get caught up in the “what’s in it for me” syndrome.

Trust 52
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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AMP links in Google Search break with iOS 15

Search Engine Land

This bug should be resolved soon according to a Google spokesperson. Please visit Search Engine Land for the full article.

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How Today’s New Leaders are Creating a Sense of Urgency

The Advantexe Advisor

For many business professionals adapting to the new normal, the sense of time has changed dramatically. There are still many days stuck together where Monday is Tuesday and Tuesday morphs into Thursday with the only real way of telling the date and time is to keep a calendar open on your desktop.

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Google tackles pollution and competitors with Maps updates; Thursday’s daily brief

Search Engine Land

Plus, the hallmarks of bad content marketing. Please visit Search Engine Land for the full article.

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Media Coverage: How to Get Journalists to Love Your Story

G2

We’ve all heard that there’s no such thing as bad press.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. For lack of better words…f*ck that.

Sales 130
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life.

Product 142
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6 Ways the Latest Marketing Cloud Release Can Boost Your Campaign Effectiveness

Salesforce

“Unprecedented” (yes, you have permission to cringe) has been the theme of this past year – not just unprecedented change, but the unprecedented speed of change. Marketers like you have felt the impact of these changes as much as anyone. Whereas before you were jogging toward digital transformation, now you’re sprinting. And the proliferation of the digital channels your consumers are engaging with is happening at a breakneck pace, too.