Sun.Nov 28, 2021

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The critical role of trust in sales

Membrain

At a time when the level of public trust in the UK's elected politicians has never been lower, it's an opportunity to reflect on the critical role of trust in sales, which is what I chose to focus on in this article from the latest edition of the International Journal of Sales Transformation.

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CRM Strategy: Why You Need One and How to Develop It

Hubspot

When you first start out in business, you can probably manage to keep all of your customers or clients top-of-mind … because you don’t have that many. At this stage, sticky notes are your best friend. As you become more established, your customer base grows. It becomes harder to keep every customer and prospect straight. Contacting them at regular intervals to follow up on something they plan to buy or have already bought gets trickier.

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How to Scale a Successful SaaS Sales Team with Harry Stebbings of 20VC and SaaStr CEO Jason Lemkin (Podcast Episode 500!)

SaaStr

This episode of the Official SaaStr Podcast is a special one as we’re celebrating reaching episode 500! We’ve had some legendary SaaS greats over the years. From the very first episode with Tiago Paiva, Founder, and CEO of now $10B Talkdesk to Mark Roberge, our most downloaded podcast episode of all time , our podcast has been host to the very best in SaaS since 2016.

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Rachel’s App of the Week: WISHUPON

Heinz Marketing

By Rachel Degginger , Marketing Consultant at Heinz Marketing. For me, there is not a more hectic time than the holidays. In our household, November to January it’s back-to-back holidays and birthday celebrations. When it comes to choosing gifts and gathering wish lists, the responsibility falls on me. As much as possible, I like to make gift shopping as time efficient and easy as possible, and WISHUPON allows me to curate gift lists for as many people as I’d like across stores.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Top Posts and Vids of the Week: Expensify’s CEO, Sequoia’s GP, Loom’s VPP, and More!

SaaStr

Top Blog Posts This Week: The 9 Qualities of a Great Sales Rep. Why Your Cost of Sales Generally Doubles As You Scale. 10 Tips To Avoid SaaS Burnout (Updated). The SaaS $100 Billion Club. It’s Getting Bigger. A Founder’s Guide to SAFEs and Convertible Notes vs. Equity. Top Vids This Week: Founder Confidential: The Highs and Lows of Fundraising from Founders That Have Raised $1B. 2.

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