Thu.Oct 13, 2022

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What Is a Trigger Event?

Iannarino

A trigger event is something that forces a company to change. For example, at the time of this writing, the Federal Reserve has raised the Fed Fund rate to the highest level in many decades. This is a trigger event for real estate agents, mortgage banks, and title companies. Real estate agents will have to change how they find potential buyers, mortgage banks may have to develop new lending programs, and title companies may be forced to take a little more time off.

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The Cure for Professional Loneliness

SalesProInsider

You’ve probably never heard the term professional loneliness , but many of us have experienced it–and felt it. I define professional loneliness as not having someone “at the ready” at work. There isn’t someone to roll your office chair over to share an idea, question, or frustration. There isn’t someone to provide on-the-spot feedback. Or maybe there is no one who “gets you” and what you are trying to do with your business.

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Trending Sources

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Google replaces its Webmaster Guidelines with Google Search Essentials

Search Engine Land

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a lot has changed since 2002” with the internet and Google Search in general.

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3 Key Strategies to Cultivate A Customer-Focused Mindset

Force Management

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Remote Workforces Only Prevail With Empowered Managers

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. When remote work stormed the scene, we had no choice but to accept it. Now, it seems there’s no going back. A recent survey reports that 87% of employees would opt for a flexible work arrangement. So, if you’re hoping to snag and retain top talent, you have no choice but to learn to manage a remote workforce.

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Uncharted and Electric #143: Leveraging Core Values with Cristina Vila, CEO of Cledara

SaaStr

SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Cristina Vila. Cristina is the CEO and Co-Founder of Cledara, a leading platform that combines management tools for teams with a payments platform to help companies take control of the software they use to run their business. In the current challenging funding environment, they just raised a $20 million round.

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Dear SaaStr: What Are The Benefits of Having Your Own Startup?

SaaStr

Dear SaaStr: What Are The Benefits of Having Your Own Startup? Few things are harder than being a CEO, once you have something. It’s so hard, it weighs on you all the time. But the benefits are also unique. My list: Always being engaged. This is a subtle but huge benefit of having your own startup. Yes, it will consume your thoughts. Not entirely at the beginning, but later almost 24×7365.

Legal 106
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5 Things That Move the Needle in Sales (And 5 That Don’t)

Spiro Technologies

In sales, results matter more than anything else. Even if you are the hardest worker in the room, if you don’t show results, a lazier but more effective coworker will be viewed as more valuable, not to mention better-paid. That’s why working smarter is one of the keys to sales success. If you don’t know what to focus on, then you’ll never become a top performer.

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Lowe’s and Yahoo team up for retail media partnership

Martech

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. .

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Revenue optimization: 3 ways to get your advertising efforts right

Search Engine Land

Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or marketing qualified leads (MQLs) is great, but optimizing for what drives pipeline and revenue is better. . Marketers exist in a new age where it’s no longer satisfactory only to drive leads alone.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Practice Lead: Getting started with the Agile Marketing Navigator 

Martech

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Launch 102
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The (New) New ABCs of Selling — Alignment, Belief, and Consistency

Sales Hacker

The sales profession often drives people away because its training methods need updating. Too many salespeople are taught to rely on pushy and spammy tactics. And these tactics make those salespeople — not to mention their prospects — uncomfortable, decreasing any successful outcome. The desire for authenticity in sales. More than ever, people want to do work that’s personally meaningful and connects with their values.

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Webinar: How AI unlocks value from your single source of data truth

Martech

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.

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Webinar: How AI unlocks value from your single source of data truth

Search Engine Land

With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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NIL as well as pro female athletes attract big endorsements

Martech

Professional soccer player Alex Morgan is the most endorsed female athlete of 2022 with 27 brand deals, overtaking Ali Krieger, Serena Williams and Naomi Osaka after placing fourth in 2021. In another striking development, brands showed interest in NIL college athletes (now permitted to benefit from use of their “name, image or likeness”).

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Thanks to ChartMogul, ChurnZero, Cledara, Secureframe, and Verdane for Sponsoring SaaStr Europa 2023!

SaaStr

At SaaStr, our partners are an integral part of our events. In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 6-7 at 2022 SaaStr Europa ! Grab tickets here. . Join these incredible companies to experience all the value of SaaStr!

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How to Gain a Deep Understanding of Your Audience

Predictable Revenue

Rand Fishkin joins the Predictable Revenue podcast to discuss how to gain a deeper understanding of your audience to improve your outbound sales process. The post How to Gain a Deep Understanding of Your Audience appeared first on Predictable Revenue.

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Revenue Rally: Seattle

Sales Hacker

Revenue Rally: Seattle. The Event Series for Elite Sales Pros. Only 45% of sales reps globally achieve quota, and quota attainment has been falling for over a decade. It’s time to fix that. The post Revenue Rally: Seattle appeared first on Sales Hacker.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Investment Expert and Author Discusses the Importance of Preparation

Closer's Coffee

In this Closer’s Episode, we connect with Christopher Manske, a top investment expert and author of The Prepared Investor. Chris leads a disciplined and well-credentialed team, managing half a billion dollars for individuals and institutions all over the world. Christopher Manske has been praised, published, or quoted in The Wall Street Journal, Forbes, Financial Advisor Magazine, and more.

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Learning with Leaders: Automotive Cloud

Concentrix Catalyst

Launching Salesforce Automotive Cloud As a design and launch partner for Salesforce Automotive Cloud, Concentrix is helping to drive the innovations that are moving the automotive industry forward. With significant […]. The post Learning with Leaders: Automotive Cloud appeared first on Concentrix Catalyst.

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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Pipedrive has been popular with early-stage startups and solopreneurs. With over 100,000 loyal corporate users globally, the CRM helps sales teams to excel at their work and convert more leads. Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. However, Pipedrive is frequently chided for failing to deliver on more advanced features like email marketing, project management, and automation.

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Search Engine Land Awards 2022: Complete finalists list

Search Engine Land

NP Digital leads the way in the 2022 Search Engine Land Awards – the U.S. agency is a finalist in a whopping seven categories. Two other agencies earning finalist status three times are Rocket Agency (Australia) and Logical Position (U.S.). Meanwhile, 10 agencies are Search Engine Land Awards finalists two times (AEK Media, Amsive Digital, DAC, GA Agency, Megantic, Milestone Marketing, SEMbyotic, Thrive Digital, VMLY&R, Wpromote).

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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5 ways you’re hurting account performance when it comes to RSAs

Martech

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about optimization best practices for RSAs has yet to emerge. But there are known pitfalls we already know to avoid.

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5 ways you’re hurting account performance when it comes to RSAs

Search Engine Land

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about optimization best practices for RSAs has yet to emerge. But there are known pitfalls we already know to avoid.

Campaign 101