Tue.Mar 08, 2022

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How to Find the Best Sales Coaching Platform for Your Team

Iannarino

What do increased opportunities , increased salesperson retention, and increased team confidence have in common? They’re all benefits you can experience when you find the right sales coaching platform.

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App users visit brick and mortar 41% more often than non-users

Martech

What does a customer using your app get you? About 41% more visits per year, compared to those who don’t. That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. To determine this researchers examined aggregate app behavior and first-party data, app SDK data and survey data.

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Dear Google: It’s time to remove Russian propaganda from search results

Search Engine Land

Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results. Please visit Search Engine Land for the full article.

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Chief accountant of SE ranking and her two children killed in Ukraine

Martech

Tatiana Perebeinis, the chief accountant for SE Ranking, an SEO platform, died under Russian attack in Ukraine on Sunday. With her two children, Alise and Tatiana (nine and 13 years old respectively) and a man, she was attempting to leave Irpin, Ukraine, when Russian forces opened fire, according to reports. Tatiana Perebeinis, chief accountant for SE Ranking.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Member of SEO community and her two children killed in Ukraine

Search Engine Land

Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine on Sunday. Please visit Search Engine Land for the full article.

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Why Women Aren’t Succeeding at Your Company — And, What You Should Do Next

Salesforce

When it comes to women and leadership, the paradox — and the data — are clear. Companies recruit men and women in near-equal numbers out of college. In fact, they’ve outnumbered men in the workforce every year since 1990. When it comes to leadership skills, women consistently score higher than men in key competencies, like taking initiative and driving for results.

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Serena Williams invests in supply chain AI solution

Martech

The AI-powered smart supply chain management platform Calico has announced that it has raised $2.1 million in seed funding, led by Serena Ventures, tennis star Serena Williams’s Venture fund. Calico primarily serves apparel and accessory brands in the D2C space as well as enterprise retail companies, providing an AI-powered operating system to support supply chain alignment.

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Virtual Selling Is Not The Same Thing As Digital Buying

Partners in Excellence

According to much research and too many pundits on social media, the future of selling is virtual–or perhaps hybrid. Well yes, kind of, but we are really missing the point. While we focus on developing our virtual selling skills; do you have the right camera/lighting, an appropriate background, are you dressed appropriately–at least from the waist up, are you looking at the camera, not the person’s image on screen…… our customers are doing something different.

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Research finds lower investment in ads featuring women

Martech

Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. In particular, while brands were featuring more female characters in ads, there was an under-investment in deploying those ads. For example, 44% of women in the ads analyzed were shown in professional settings, but those ads saw almost 50% less ad spend than where characters in professional

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SEOPress WordPress plugin adds IndexNow support

Search Engine Land

This gives IndexNow access to another 200,000 sites. Please visit Search Engine Land for the full article.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Comscore and WideOrbit expand linear TV and radio partnership

Martech

Digital and linear media measurement company Comscore is expanding its partnership with media buying and selling platform WideOrbit in order to introduce new media sales and measurement capabilities for traditional, or “linear,” TV and radio outlets. Why are they doing this? The aim is to automate buying and selling by offering a way to purchase and measure ad buys on broadcast TV and radio.

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Closing the RevOps Skills Gap with Jen Igartua

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Jen Igartua , CEO at Go Nimbly , where she teaches companies how to build a solid revenue team. Join us for an insightful conversation about core early steps, focus and empathy, and Jen’s learnings from six years as an entrepreneurial CEO. powered by Sounder. If you missed episode #198, check it out here : A 5-Part Framework for Designing Your Best Life.

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Good morning: Signs of spring?

Martech

In parts of the northeast, the last couple of days saw higher temperatures than usual for this time of year, in some parts of New York City breaking records set back in the 1930s. People were walking in the parks, jogging in light athletic gear and — it being New York City — filling any outdoor seating for bars and restaurants. Along with signs of warm weather returning came more news of live events being planned in the marketing technology space, including some as early as June.

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A Setting for B2B Marketing in the Metaverse

Heinz Marketing

By Clarissa Gunadharma , Marketing Intern at Heinz Marketing. Don’t know what the Metaverse really is? You’re not alone. To give a quick rundown, let me try to explain to you what the Metaverse means. In summary, the Metaverse is a combination of virtual worlds and augmented reality that combines aspects of the digital and physical worlds. It’s one step closer to an entirely digital economy where users can buy and sell goods across networks.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Is the Great Resignation Forcing Leaders to Tolerate Poor Performance?

The Advantexe Advisor

The participants going through a virtual workshop featuring our new Coaching business simulation were having a hearty debate about the results from one of the complex scenarios. “I don’t know if that is still the best practice anymore, so I am going to disagree. I have found out the hard way that you better be very careful these days about giving strong feedback to people because they might just quit on you.”.

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Making Sense of “Sense Making Sales”: Why it’s your best shot to differentiate

Accent Technologies

The post Making Sense of “Sense Making Sales”: Why it’s your best shot to differentiate appeared first on Accent Technologies.

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How to Do a Reference Check in 60 Seconds

SaaStr

These days folks just … aren’t doing reference checks like they used to. Why? Hiring is accelerated, and everyone’s poaching. Many folks don’t feel like they can really do reference checks well for someone they think they are poaching from a current role. I see many founders doing no reference checks at all anymore. They assume they can “tell” For VCs, deals happen so fast now, over Zoom, there’s less time.

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