Wed.Sep 15, 2021

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Value Is Not A Destination

Partners in Excellence

Too often, when sales people talk about value, it seems it’s some sort of fixed outcome customers should expect if they buy the sales person’s solution. Corporate web sites and sales people talk about, “Our value proposition is… ” In all honesty, when in my early years in selling, I tended to position value as the endpoint customers would achieve if they bought the products I sold.

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Applying the lessons of mycorrhizal fungus to the problems of sellers and buyers

Membrain

Ever since my son told me about how mycorrhizal fungi work with trees to exchange nutrients, I have been fascinated by the parallels between fungi and the sales profession. A few weeks ago, I had the pleasure of interviewing Daniella Floss about her work understanding the relationships between plants and fungi, which you can read about here.

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. Despite social media being the most preferred marketing tool with 83% of the marketers using it, many still believe in the myth and don’t implement social media strategy in their marketing process.

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4 Trailblazers’ Teamwork Tips for Better Employee Experience (EX)

Salesforce

Teamwork tip #1: Hybrid office teams work flexibly with Siemens’ smart sensors. “Employees want to come back. Maybe not all the time, but they want the flexibility to come back to collaborate,” said Dave Hopping , CEO of Siemens Smart Infrastructure Solutions & Services. “How are they going to have the updated information to know where to go and if it’s safe?”.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Improve Your Sales Process and Ease SDR-to-AE Lead Transitions

VanillaSoft

Perfecting the sales process is one of the most effective things a revenue-generating team can do. One of the most crucial aspects of a great process is assigning (and refining) the roles of everyone on the team — from sales development rep to account executive (and anyone who happens to be in between). CybSafe CRO Mike Simmons says customer experience should be at the forefront of any sales process, and that the “handoff” between SDR and AE is the lynchpin of the customer’s buying experience.

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How to Actually Quantify the ROI of Your SEO Campaigns

G2

There are two ways that site owners have traditionally quantified the ROI of SEO traffic.

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Uncharted Podcast #100, Lessons Learned From a Lifetime in Entrepreneurship With SaaStr’s Jason Lemkin

SaaStr

SaaStr’s own Poya Osgouei did a deep dive with me on a lot of things we don’t get to here on SaaStr. Take a listen! Jason Lemkin : You can always group everything into two types. But I think there’s two types of founders. There are founders who strategically figure out what they’re going to build from Day 1. You have Databricks, they just raised 35,600,000,000 years, growing 75%.

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Selling Semantics

Adaptive Business Services

Let’s start with CRM (acronym), Customer Relationship Management. We used to call them Contact Managers, but should we really be managing our contacts? No, we should be managing our relationships. . Apparently managing is now a bad word. Instead we should be leading. Leading where? Not through the sales process. Now we must address the buyer’s journey.

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Signals21 – The award-winning virtual content series for marketers is back

Martech

We are in the midst of a great flux for marketers. Merely a few years ago, the brand and customer relationship used to be a little more straightforward. Detailed and convivial buyer personas would be crafted, CRMs loaded with masses of aggregated data sets, and if they so wished, marketers could still claim humble successes from spray-and-pray philosophies.

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Google Ads will combine Smart and standard Display campaigns

Search Engine Land

The new Display campaign type will have the same controls that standard Display campaigns currently offer. Please visit Search Engine Land for the full article.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Embracing Business Mistakes for Leadership Learning and Development

The Advantexe Advisor

Mistakes happen. Everyone makes them. From the best athletes in the world who spend 6 hours a day training, to the CEOs of the most successful companies like Apple, Tesla, Amazon, and many others. One of the core mantras of leadership development is to encourage people to make and learn from mistakes. Much of the modern thinking around leadership, change, disruption, and the “new normal” is about creating an environment and culture of innovation where mistakes are encouraged, and key learnings e

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New technology from Apple & others help me plug in; Wednesday’s daily brief

Search Engine Land

Plus more on Google search-related changes that you may have missed. Please visit Search Engine Land for the full article.

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The Breakfast For Champions Podcast Special – Sell Different! book discussion

Tibor Shanto

This week Lee Salz released his latest book, Sell Different! I invited Lee to sit down and break down the book for our listeners. I would recommend getting the book, listening to the interview, and taking advantage of the specials offered. The post The Breakfast For Champions Podcast Special – Sell Different! book discussion appeared first on TiborShanto.com.

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Mediafly Launches Unique Revenue Intelligence Solution to Drive Deal Confidence

SBI

Mediafly Launches Unique Revenue Intelligence Solution to Drive Deal Confidence. Sales enablement leader launches Revenue360, becomes the first provider to combine content engagement & sales activity insights for a comprehensive view of pipeline health. CHICAGO – Sept 15, 2020. Mediafly , a leading sales enablement technology provider dedicated to interactive presentations, content management, and value-based marketing and selling experiences, announced today Revenue360 , a new revenu

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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5 steps to plan your Marketing Calendar

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. I have seen a lot of teams planning and executing ad hoc campaigns. I have seen e-blasts sent out impromptu, and webinars planned randomly. As a result, marketing is hardly able to impact the bottom line. I understand there’s always a fire burning and the leads aren’t just enough.

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How I Reduced My Sales Team’s Objection Rate by 254%

Sales Hacker

Most sales coaching is a waste of time. I’m sorry, but it is. Sales managers pick topics at random and jump between reps without much thought or planning. But I’m not blaming managers. The problem is that old-school sales coaching is designed to fail. Consider this: My SDRs make an average of 50 touches per day. With 14 reps in my team, that’s 3,500 touches per week.

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It’s day two of MarTech: Wednesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today is Day 2 of MarTech! There are many more keynote presentations, strategy talks, workshops and Q&A opportunities in today’s conference schedule.

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Data Security Is A Dialogue — Are You Asking the Right Questions?

Salesforce

With twenty years in the SaaS space, I still get excited talking about the intersection of security and usability. Remember the days when secure authentication felt like disarming a bomb? You had to plug in a long numeric code faster than your fingers could type. Now, we have multi-factor authentication at the touch of a button. Before we know it, security will be so advanced that we won’t even need passwords at all (I secretly wouldn’t mind being part of that movement).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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From Big Data to Big Ops: Brinker breaks down the big shift in MarTech keynote

Martech

Every marketer has seen that crowded graphic of the marketing technology landscape , which gets set in smaller print every year as the number of vendor logos balloons, now, to over 8,000 and counting. “This explosion of software is happening everywhere,” said Scott Brinker, creator of the graphic and also Editor of chiefmartec.com and VP Platform Ecosystem for Hubspot.

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Why marketing ops professionals are on the front lines

Martech

“Marketing operations is one of the fastest-growing marketing professions — and it shows no signs of slowing down.” That’s how Darrell Alfonso, who works in Global Marketing Operations for Amazon Web Services, kicked off day two of MarTech. There are currently no fewer than 61,000 job openings on LinkedIn which refer to “marketing operations” in the U.S. alone.

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