Value Is Not A Destination
Partners in Excellence
SEPTEMBER 15, 2021
Too often, when sales people talk about value, it seems it’s some sort of fixed outcome customers should expect if they buy the sales person’s solution. Corporate web sites and sales people talk about, “Our value proposition is… ” In all honesty, when in my early years in selling, I tended to position value as the endpoint customers would achieve if they bought the products I sold.
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