Iannarino
DECEMBER 28, 2022
Every sales leader or sales manager is responsible for growing their company's revenue. To grow, you need net new business. There are two ways to do this. One is to sell more to your existing clients. This is a good starting point because you already have contacts and contracts, making this strategy fast. The second way to increase your revenue is to acquire new clients.
Membrain
DECEMBER 28, 2022
As companies are looking forward into the new year, one thing we can all agree on is that nobody really knows exactly what’s going to happen. According to Forbes Magazine , the world is not officially in a recession, but some economic indicators suggest we’re headed that direction.
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Martech
DECEMBER 28, 2022
As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year appr
Adaptive Business Services
DECEMBER 28, 2022
The end of 2022 brought to a close certain chapters of my professional life. NetWorks! Boise, which has helped to feed me for the past 15 years, has been passed on to its new owner. My failed venture into providing an online course for Nimble CRM has been shut down. . I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
DECEMBER 28, 2022
Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT.
Partners in Excellence
DECEMBER 28, 2022
I’m a great fan of Jeffrey Phillips writing on all aspects of innovation. Recently, he wrote an intriguing post, Will You Shape Innovation Or Will It Shape You? It’s fascinating and a few sentences in the middle of the post struck me, getting my mind spinning on a question for sellers, “Have we become complacent?” Since we are approaching year-end, it’s often a time to sit back and reflect.
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Partners in Excellence
DECEMBER 28, 2022
I was struck by a post by Steve Hall on LinkedIn. Steve and I share a similar sense of humor and perspectives on selling. It’s funny, over the years, I never really heard a lot of complaining about how tough selling is, at least until recently. Of course, we have always been morally obligated to whine about our quotas when they are assigned. We are should be disappointed when we lose a deal that we have worked so hard on.
SalesHood
DECEMBER 28, 2022
The post Enablement Leaders Making It Happen In 2023 appeared first on SalesHood.
SaaStr
DECEMBER 28, 2022
Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. You may be right. Bring up your objections, respectfully. Quietly do it your way as much as you can. And then … you gotta fall into line. — Jason Be Kind Lemkin (@jasonlk) December 28, 2022. To many of you, “CMO” will seem like an almost silly title.
Martech
DECEMBER 28, 2022
This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers , Orchestrators , and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation for an observation.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
DECEMBER 28, 2022
As 2022 proved once again, SEO is never boring. Was 2022 the year of AI – or perhaps the official dawning of the age of AI? For the last month, it’s been hard not to read about or avoid the temptation to spend hours playing with ChatGPT. . We also had our usual share of algorithm updates, new tools and features, acquisitions, and plenty more changes.
SaaStr
DECEMBER 28, 2022
The last half of the year has been rough for some, but Cloud and SaaS aren’t dead. When a rocketship blasts into space, like the explosive buying and growth during the Boom of the last two years, it eventually has to decelerate. Deceleration doesn’t mean recession or downturn. It just means we’re experiencing a mild hangover. . So what can founders, CEOs, and VP of Sales do to motivate the sales team after a few bumps?
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