Iannarino

AUGUST 1, 2021

The Gist: New leads are not better than old leads. Recency bias will cause you to believe that a new lead will be easier to convert, even though this isn’t true. It is a mistake to believe that recent means better when all leads share common traits, one being helping clients on their buyer’s journey. In Pee-wee’s Big Adventure , Pee-wee Herman is briefing his friends on his missing bicycle.

Intrinsic 337

Intrinsic Clients Contact Contract 337

SaaStr

AUGUST 1, 2021

Q: Dear SaaStr: What Happens and Changes After You Raise Venture Capital for the First Time? A few thoughts if you haven’t raised venture capital before: 1. Remember you have to prove yourself, still. Yes, you got the $$$, and they really can’t get it back, and probably they can’t fire you if they don’t control the board. But your VCs barely know you.

X-functional 106

X-functional Meeting Presentation 106

Lead Fuze

AUGUST 1, 2021

What is Influencer Marketing? Social Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly wide customer base.

Niche 98

Niche Follow-up Contact Intrinsic 98

Membrain

AUGUST 1, 2021

Be prepared for routinely heard price objections! It’s a piece of advice that I’ve given to hundreds of clients. Identify the list of price objections that salespeople hear on a regular basis, and then prepare the most effective responses for diffusing those objections.

Price 69

Price Clients Sales 69

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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