Sat.Aug 28, 2021

article thumbnail

B2B Reads: Avoid Pitfalls, Sell More By Saying Less, & Best 4-Letter Words

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Five Ways to Avoid the Pitfalls of Binary Decisions. Which decisions, with what stakes, and on what timeline—these are just a few of the contextual factors most of us would want to consider before answering.

B2B 115
article thumbnail

11 Tips to Get the Best ROI on Your Event Sponsorships

SaaStr

With SaaStr Annual 2021 now just a month away, and one of the first IRL events in some time — we’re getting a lot of questions from sponsors wanting to know how to get the best ROI from their sponsorship package. So we reached out to a few of our returning sponsors who absolutely crushed it at the 2015-2020 Annuals to learn what worked for them.

Gaming 107