Mon.Dec 13, 2021

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3 Key Lead Generation Skills That You Should Master

ClickFunnels

The post 3 Key Lead Generation Skills That You Should Master appeared first on ClickFunnels. There are three key lead generation skills that you need to master if you are serious about growing your online business: Copywriting. Generating traffic. Funnel building. Today we are going to cover the basics of all three + give you free resources for further study.

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The Monday Morning Breakfast For Champions Podcast – Episode 52 – John Smibert

Tibor Shanto

Subscribe today , and take the Breakfast on the go! John Smibert is an Australian who invested 38 years as a successful sales leader in four USA and Japanese IT corporations – IBM, NCR, Unisys and Fujitsu. Since 2004 he has assisted B2B selling organisations to transform the way they sell. John is passionate about enhancing professionalism in sales.

B2B 144
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Trending Sources

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Need Sales Process Training? Learn Our Detailed Guide

The 5% Institute

In this article, we’ll outline the sales process training that works perfectly for Sales Professionals and Business Owners in service based and consultative industries. Learning, implementing and following a sales process is one of the most important things you can learn in sales. A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale.

Process 145
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Back to the Basics: The Importance of Buyer Personas

David Meerman Scott

The way most marketers operate is by making stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But a focus on buyer personas helps eliminate this behavior.

Campaign 133
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Being A Buyer Is A Foreign Concept To Customers

Partners in Excellence

As sales people, we know what our job is. We have to generate revenue through finding customers who have a need for our solution. We do the same things day after day. We prospect to find new opportunities, we work on deals, helping the customer move through their buying process and selecting a solution. We are constantly working with people in various stages of their buying journey, preparing for meetings, educating customers, conducting demonstrations, doing research, developing and presenting

Customers 126
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How agile is transforming modern marketing

Martech

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifest

Pitch 131

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Google Posts open to hotels for update notices but not promotions

Search Engine Land

Hotels can now officially use Google Posts in their local listings but in a limited way. Please visit Search Engine Land for the full article.

Promote 125
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Digital Asset Management and the knowledge gap: Discovery

Martech

This is part two of an ongoing series. Part one looked at Fact 1: Digital Asset Management is a metadata engine. Fact 2: You do not know what you do not know! If you imagine digital asset management as a chess game, some of us have a base understanding. We may know some tricks for winning quickly against a lesser opponent. We may even know that after three moves of the game, players face 121 million possibilities; one more action is a staggering 288 billion potential outcomes.

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How Can Sales Coaching Improve Business Results?

Predictable Revenue

Sales coaching is focused training that maximizes your team’s potential. What if each member of your sales team improved by just 5% after receiving some coaching? It can help you unlock a substantial amount of revenue. The post How Can Sales Coaching Improve Business Results? appeared first on Predictable Revenue.

Sales 103
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Align your go-to-market teams’ goals to increase revenue

Martech

The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can marketers enable sales to do their job better and vice versa?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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4 elements that help create compelling SEO content

Search Engine Land

“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create. Please visit Search Engine Land for the full article.

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How leaders should act on an agile marketing team

Martech

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download the report (no registration required). A command and control culture can be a quick killer for agile marketing teams. Learn how you can talk to leaders in your organization about the culture change required to succeed with agile marketing.

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IDC Study Shows Dramatic Productivity Boost With Salesforce-Skilled and Certified Employees

Salesforce

The real impact of Trailhead, measured by IDC Want an agile and efficient workforce? Continuous learning is key. Certification creates more impactful employees Ready to get more agile and efficient? It’s no secret that companies all over the globe are racing to adapt to a rapidly changing and increasingly remote workforce. Companies are also identifying a significant gap between the current digital skill sets their employees have and the skills they need to be successful.

Product 98
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Does your organization need an identity resolution platform?

Martech

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. But deciding whether your company needs an enterprise-level identity resolution platform calls for the same steps involved in any software adoption, starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial res

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Valued Relationships with Jennifer Seeno Tucker

criteria for success

Happy Monday, Let's Talk Sales listeners! This week's guest is Jennifer Seeno Tucker. Jennifer is the Associate Broker and Vice President of Business Development at Exit Realty United, and she’s the creator of the 7 Saturdays Sales Training Program for local real estate agents, helping them transition from paycheck employees to sole proprietors. She’s the author of Become a Rockstar Real Estate Agent: 7 Steps to Make $100k a Year. .

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Good morning: Welcome to the Matrix

Martech

Good morning, Marketers, and do you realize we’re living in the Matrix? Or the metaverse, if you prefer. Kastner CEO/CCO Brandon Rochon is not the kind of person who comes to an interview armed with only one opinion. After talking about multicultural curation we explored his notion that the Matrix is here and now. “This is just the beginning of it — the IRL and the URL colliding.

Sales 101
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Episode 11: Desperate Q4 Emails

Sales Hacker

Write sales emails like a pro! Kristina and Will will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Director of Growth Marketing at Interseller) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails right here, every week on Sales Hacker.

Growth 91
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Google issue sent Search Console redirect error notifications; Google will fix issue

Search Engine Land

You can safely ignore this notification if you received it over this past weekend. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Amobee expands partnership with CPG analytics and intelligence provider

Martech

End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. IRI, which also serves the OTC healthcare, financial services and media verticals, maintains a cloud-based repository of purchase, media, social, causal and loyalty data that can be leveraged to support personalized and relevant communications.

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SaaStr Miami Meetup – Wed Jan 5 in Wynwood

SaaStr

SaaStr Miami meet up to bring an awesome, 200+ founder, exec + VC SaaStr meetup to Miami on Jan 5th! About this event. SaaStr is coming to Miami for an epic evening of networking and community to kick off the new year! Grab your ticket to join us on Wednesday, January 5, and get ready to meet 10 incredible SaaStr speakers and talk about all things SaaS!

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Automating decisions with real-time situational context

Martech

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. “The issue today is that the pandemic induced digital behaviors that have ratcheted up the importance around automating decisions in CX.”. The expansion of customers’ digital lives has created an explosion of data from increased digital activity across more touchpoints.

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Loss Aversion: How Top Reps Close More With Psychology

Gong.io

WARNING: THE FOLLOWING ARTICLE DEALS WITH PSYCHOLOGY, THE SCIENCE OF MIND AND BEHAVIOR. . Specifically, we’ll be diving into behavioral economics, “the study of psychology as it relates to the economic decision-making processes of individuals and institutions” ( Investopedia ). Buckle up. The headline kinda gives it away, but in case you missed it, today we’ll be talking about loss aversion.

Closing 62
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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3 Top Performing Prospecting Methods and 2 That Are Quickly Dying

KO Advantage Group

How do you meet new clients when you can’t be in person? This is the question I am asked often. Standard sales methodology would tell you to call, email, and “pop-in” into the client's office. They are all approaches that worked in the past but the workforce is changing, and by extension, buyers are too. Data shows that by 2025, Gen-Z workers will make up 27% of the workforce.

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Top 10 LinkedIn Email Finder Tools

SalesHandy

The first contact with a prospect is delicate and must be undertaken in a meticulous manner. Prospects in a sense need to be ‘woo-ed’ into liking your product or service through the content of your email. Now imagine having the perfect cold email at your fingertips, but not knowing if the email address you have on file is correct. Imagine drawing up a mass prospect list and having a very high bounce rate.

CRM 52
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Simple Tricks to Save Money on Games

Sales Pop!

Gaming is a lot of fun on any platform or device. It’s a perfect way to kill some spare time you have on your hands, entertain yourself, have a good time with your friends, and so on. However, it’s also quite an expensive hobby, even more so if you’re looking to get into the latest, top-rated upcoming VR games that require special technology, gadgets, and additional equipment to run.

Gaming 52
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Top 10 LinkedIn Email Finder Tools

SalesHandy

The first contact with a prospect is delicate and must be undertaken in a meticulous manner. Prospects in a sense need to be ‘woo-ed’ into liking your product or service through the content of your email. Now imagine having the perfect cold email at your fingertips, but not knowing if the email address you have on file is correct. Imagine drawing up a mass prospect list and having a very high bounce rate.

CRM 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Business Visibility: 7 Advantages of SEO to Your Small Business

Sales Pop!

Starting up your dream business is always a big step to take. An even bigger step is how you grow it. There are many ways to spread the word about your newfound business pursuit, especially when everything can be done through the waves of the internet world. Internet users use search engines for easy access and navigation of anything under the sun, may it be current news, scientific researches, how-to videos; literally, it is a one-stop for all.

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Which Lessons Continue to Lead You to Success With Every Sale?

Sell Or Die

In this episode of The Sell or Die Podcast, we discuss how the lessons you’ve learned in the past help lead you to success with every sale in your present. The topics we discuss are: Where you started in your sales journey What inspires you the most as you sell The roadmap to where you’ve been and where you’re going How continuous learning propels you to a lucrative future The truth is, when you find what inspires you the most, it’s because you learned a valuable lesson from it.

Sales 52
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3 Ways to Help Your Team Close Deals Faster with Success Plans

Outreach

As the quarter comes to a close, you may find yourself in a familiar position. Your forecast numbers are slipping. Sales aren’t closing on time. And you feel a sense of dread. The reason? You likely don’t have enough visibility into deal health to get deals back on track in time. If you don't know which accounts are at risk, it's harder to coach your reps on the right deals, disqualify bad leads, and scale the sales process in a transparent and collaborative way.

Closing 52
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Happy Holidays from RAIN Group

RAIN Group

In the spirit of the holiday season, we’re pleased to share three organizations that have touched our hearts this year:

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.