Fri.Jan 28, 2022

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How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2)

ClickFunnels

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. There ’ s a lot of room for error when it comes to a successful launch, so how do you make sure things go as smoothly as possible? In part two of this three-part series, we break down what to do during the launch of your digital course and how to react if the launch doesn ’ t go ac

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Professional Character: Define it for Today’s Buyer

Engage Selling

Are you being intentional in how you define your professional character? So far in this series that looks at the four big, cold-hard facts that are radically reshaping the sales landscape today, I’ve talked about time-based branding and why it’s … Read More » The post Professional Character: Define it for Today’s Buyer first appeared on The Sales Leader.

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Must Have Funnel Hacking Necessities For Marketer

ClickFunnels

The post Must Have Funnel Hacking Necessities For Marketer appeared first on ClickFunnels. As Internet marketers, it’s easy to forget that not all funnel-hacking takes place online and in the office. Ask yourself: do you have the essentials in your backpack ready for when you’re building your empire on the go? Our list of five funnel-hacking essentials will ensure that you can stay productive, regardless of whether or not you’re online.

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Podcast advertising spend surged in 2021

Martech

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. It is estimated that more than a third of Americans now listen to podcasts regularly. Technology brands became the biggest spenders, pushing media into second place.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 Different Types Of Landing Pages & How To Use Them

ClickFunnels

The post 3 Different Types Of Landing Pages & How To Use Them appeared first on ClickFunnels. Landing pages are an essential component of any well-designed sales funnel. Here’s what we are going to discuss today: What is a landing page? What are the three different types of landing pages? When should you use each of the three types of landing pages?

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How to scale personalization efforts with data-driven marketing

Martech

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. “Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference.

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Good morning: The future of CTV

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today we take a closer look at the CTV landscape. CTV is very device-driven, so marketers were watching CES closely earlier this month to see what new kinds of screens will find their way into homes.

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Convertri Review For 2021 – All You Need To Know About Convertri

ClickFunnels

The post Convertri Review For 2021 – All You Need To Know About Convertri appeared first on ClickFunnels. Convertri is a funnel builder that is growing in popularity. Today we are going to take a look at its: Features. Pricing. Alternatives. Want to know if this is the right tool for your online business? Continue reading…. TL;DR Overview of Convertri Review.

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3 Tips for Framing your Buyer’s Journey at the Account Level

Heinz Marketing

By Win Salyards , Marketing Consultant at Heinz Marketing. So your team has put together a buyer’s journey and rolled it out, but then you run into an unexpected problem right before closing the deal. A tertiary influencer on the buying committee caused the deal to fall through. So, what is to be done? One of the biggest downfalls of most buyer’s journeys I have seen is they are almost always focused on the individual lead rather than the account.

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‘Untitled’ search results sending users to spam sites, Google ‘working on it’

Search Engine Land

There are multiple reports about ‘Untitled’ title tags appearing in Google’s search results that redirect users to spam sites. Please visit Search Engine Land for the full article.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Don’t Let Fear of Failure Stop You!

Salesforce

Personal fear of failure Reason 1 — Failure can be an option Reason 2 — You’re not “wasting” anything if you fail Reason 3 — Your fear of failing stalls learning, innovation, and productivity No limits on retakes Don’t just say it, do it. As a 6x Salesforce #CertifiedPro, Lissa is a Trailblazer with more than 14 years of experience working with the Salesforce Platform and is co-founder of the Indianapolis Women in Technology User Group.

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Messy SEO Part 6: Pillar pages and topic clusters

Search Engine Land

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage. Please visit Search Engine Land for the full article.

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It’s Back On!! SaaStr Miami Meetup 2022: Th Mar 3 in Wynwood

SaaStr

We’re back on for Miami!! Our 3d SaaStr Miami mega meet-up !! SaaStr Miami brings an awesome, 100+ founder + exec + VC SaaStr meetup to Miami on Jan 5th! About SaaStr Miami. SaaStr is coming to Miami for an epic evening of networking and community at the super cool outdoor-indoor Veza Sur in Wynwood! Grab your ticket to join us on Thursday, March 6, and get ready to meet incredible SaaStr speakers and talk about all things SaaS!

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4 Ways Business Leaders Can Use People Analytics for Business Success

The Advantexe Advisor

If you are a regular reader of this blog, you know that most of the ideas and things shared come from real-world dialogues and experiences either from an Advantexe training program or interviews and research I am conducting as part of the development of new programs.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Uncharted Podcast: Lucid CEO Karl Sun on Winning Over the Skeptics

SaaStr

SaaStr’s Poya Jan 24 Poya Osgouei does a terrific short-form podcast speaking with many SaaS leaders that’s a great complement to our deeper dives on the SaaStr podcast. . In his latest episode, he does a keep dive with Lucid’s founder and CEO on scaling from the early days, and overcoming the skeptics. It’s a great, succinct convo.

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Practical Ideas for Combating Remote Sales Team Fatigue in 2022

DoubleDigit Sales

In the running world, a pace bunny is someone who leads a group of runners to ensure they reach their goal of crossing the finish line at a particular time. Managing a remote sales team through the pandemic is like being a pace bunny—you stick with your team to help them reach their goal in a challenging environment. Navigating the ups and downs of the past two years has required exceptional endurance.

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Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions’ CRO, and 6Sense’s CMO (Pod 522 + Video)

SaaStr

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? Cathy Gao , Partner at Sapphire Ventures, and Anoushka Vaswani, Partner at Lightspeed Venture Partners, moderated a panel with Carlos Delatorre , CRO at TripActions, and Latané Conant, CMO at 6sense to discuss how you can scale your startup from $20 million ARR

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How To Develop Sales Heroes When There Aren’t Any Dragons Attacking The Village (video)

SalesPop

In this Expert Insight Interview, Andy Gole discusses how to develop sales heroes when there aren’t any dragons attacking the village. Andy Gole is the creator of the Urgency Based Selling system , a consultant, strategic growth catalyst, sales educator, practitioner, and author of Innovate Now and The Biggest Pitch of Your Life. This Expert Insight Interview discusses: How to develop sales heroes.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Direct Mail Mistakes 90% Of Marketers Make

ClickFunnels

The post 5 Direct Mail Mistakes 90% Of Marketers Make appeared first on ClickFunnels. Every year, the marketing sphere is changing. It’s growing, evolving, and expanding. Along with that near constant transformation, the industry also serves us up new tools and novel strategies for marketing our brands. Snapchat, Instagram, geotagging, advanced SEO.

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Is martech in a revenue bubble and how soon will it burst?

Martech

Fasten your seatbelts. This article will be hotly debated. The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. And there’s no telling how soon it will burst. The revenue bubble happens when go-to-market teams, and the technologies they use, organize as one central group with one goal: Sales.

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The ultimate guide to DocuSign pricing

PandaDoc

If you’re shopping for the best electronic signature solution this year, DocuSign (www.docusign.com) may be the first stop on your search. You might even consult the DocuSign pricing page to see if DocuSign is right for you. But just looking at one set of pricing plans won’t help you figure out the best e-signing solutions on the market or how to incorporate them into your workflow.

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11 Ways to Make Better Use of Lead Gen Forms on LinkedIn

Lead Fuze

Every business out there is searching for qualified leads that can be converted into paying customers. In fact, generating leads is one of the major challenges marketers face. Fortunately, the latest platforms, tools, and tactics have made it possible to secure desirable results in an efficient manner. And one of these platforms is LinkedIn. . Though LinkedIn is widely popularized as a platform for employers and job seekers, it holds immense potential for B2B marketers.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.