Sat.Aug 14, 2021

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B2B Reads: Speak with Clarity, Taglines, & Brain Limitations

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Learning To Speak With Clarity. Whether you’re having a one-on-one meeting, speaking at an industry, or just shooting the breeze with friends or family, communicating with clarity shouldn’t be overlooked.

B2B 109
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8 Things That Kill Early Stage SaaS Companies. And 3 That Don’t.

SaaStr

Q: What is your opinion on the factors causing SaaS businesses to fail? My top list of what causes SaaS startups to fail: Not committing to 24 months to get to first $1m+ in revenue — whatever it takes. It can easily take that long in SaaS. Running out of money. Sounds obvious, but startups do all the time, when they didn’t have to. They just assume VCs will be there, or bail them out.

Up-sell 107
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Dear SaaStr: What Would Be a Fair OTE for a VP Sales With a $1M quota?

SaaStr

Q: Dear SaaStr: What Would Be a Fair OTE for a VP Sales With a $1M quota? $0 or {null}. Let me step back. I don’t think it makes any sense for a VP of Sales to have a $1m quota. Why? A “real” VP of Sales should not have an individual quota. At least not for long. She should have a quota for a team she is building. More here: Should Your VP Sales Start Off as a Player-Coach?

Quota 83