SaaStr

NOVEMBER 6, 2021

The other day Brendon Cassidy, the first head of sales at LinkedIn and the first VP of Sales at $10B Talkdesk, Adobe Sign / EchoSign, and more — and now co-CEO of Cosell — and I caught on what’s changing in the Sales Playbook for 2022. It’s a great deep dive you can watch here. My Top 10 Learnings below: The classic high volume cadence-based outbound playbook is declining in effectiveness — but you still need to run it.

Sales 119

Sales Engineering Closing Prospecting 119

Heinz Marketing

NOVEMBER 6, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Six Tips for Generating More Leads With Your Marketing Content. Although there’s no magic switch to increase lead generation, a few simple and direct marketing fundamentals can help you boost response to your conten

B2B 70

B2B Lead generation Trust Campaign 70

SalesBlog!

NOVEMBER 6, 2021

As managers we spend a lot of our precious time locating and hiring the “right people”. Performing interview after interview until we finally find that person that will help take our team to the infamous next level. We on-board them with sales tools and send them on their way. We are fired up and believe they are going to make the difference desired.

Trust 52

Trust Start-ups Meeting Closing 52