Tue.Feb 08, 2022

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There’s Real and Then There’s Pipeline Real

Tibor Shanto

By Tibor Shanto. Some people hide from prospecting in their pipelines; pretending the opportunities, individually or collectively, are more real than they are. It is easier to hide in the shadows than be definitive, both in measures and actions. With a 4:1 closing average, every time I close a deal, I must get four more to stay afloat. The more salespeople fudge that line, the harder they to work.

Pipeline 282
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Seven Strategies to Energize Your Productivity

Iannarino

Seven Strategies to Energize Your Productivity. Work in ninety-minute blocks. Ninety minutes is enough time to complete many important tasks, and enough time to make significant progress on the rest. Three of these blocks will give you 4.5 hours of what Cal Newport calls “deep work” in his book of the same name—one of the more important texts on personal productivity.

Product 270
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Four Powerful Steps for Generating Referrals

Sandler Training

The referral generation process we are about to share with you can transform your month, your quarter, your year, and your career. It should be at or near the heart of your prospecting plan. Learn it! Practice it! Use it! Share it with your organization! Step 1: Pick Your Referrers. Identify five people, five centers… The post Four Powerful Steps for Generating Referrals appeared first on Sandler Training.

Referrals 129
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The 10 Ways to Get Marketing Going in the Early Days

SaaStr

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer. Ways to get the word out: Press and PR.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Sleepy Sales? 7 Sales & Prospecting Slump-Busters

criteria for success

If you’ve been a sales manager for a while, it's inevitable that one or more people – or even your entire sales team – will get into a prospecting or selling slump. According to Dictionary.com, “slump” can be defined as: “a period during which a person performs slowly, inefficiently, or ineffectively, especially a period during which an athlete or team fails to play or score as well as usual.” For me personally, the period after the holidays or a vacation is usually the most co

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Google adds Journeys to Chrome: search your history by topic

Search Engine Land

Want to resume searching for topics you did days or weeks ago? Google Chrome’s new Journeys feature makes it easy to do. Please visit Search Engine Land for the full article.

More Trending

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Microsoft Advertising launches Cruise Ads

Search Engine Land

Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients. Please visit Search Engine Land for the full article.

Launch 98
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Instructors Share Insider Tips for Helping Salesforce Concepts Stick

Salesforce

A new world for learning Learn how our instructors are adapting Hum along to these helpful tunes Memory-boosting mnemonics Develop relatable analogies Your SAM learning tools—Songs, Analogies, and Mnemonics. The world of learning looks a lot different than it did a few years ago. In-person classroom learning, with peers and instructors all together in one physical space, is now rare.

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Google launches revamped Search Ads 360

Search Engine Land

The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines. Please visit Search Engine Land for the full article.

Launch 96
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Google announces new features for Search Ads 360

Martech

Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements. The refresh Search Ads 360 interface.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Bing News PubHub moves to Bing Webmaster Tools

Search Engine Land

Bing News PubHub launched in 2016 at its own location but has now been migrated into Bing Webmaster Tools. Please visit Search Engine Land for the full article.

Launch 96
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Addressability is a ‘slow-motion train wreck,’ says IAB CEO

Martech

“Less incrementalism and more burning impatience from the entire industry.” This was the mantra repeated again and again by IAB CEO David Cohen in his opening keynote address to the Annual Leadership Meeting convened this week, both virtually and in-person, in New York City. His message was a stark warning: major challenges are facing the industry and a cautious response to them will be disastrous.

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Waze’s Head of Sales on The 4 V’s: Volume, Variety, Value, and Velocity

SaaStr

Scaling a sales organization isn’t easy. Knowing which metrics matter and how to analyze them to increase your revenue and hit organizational sales goals is essential. . Waze sales executives Fernando Belfort , Head of SMB Sales, and Kendra Wrightson , Head of Sales Enablement, discuss optimizing sales processes for four essential data points: value, variety, volume, and velocity.

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Good morning: There’s more to MOps than marketing automation

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is marketing ops synonymous with marketing automation? It sometimes seems that way.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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3 Steps to Focus on Your Customer’s Customer

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Ashley Welch , co-Founder at Somersault Innovation , where she leverages design thinking in sales coaching. Join us for an engaging conversation about the 3-step process to help sales reps unlock their empathy, curiosity, and insightfulness. powered by Sounder. If you missed episode #194, check it out here : No More Quotas, No More Commission: Sales Without SDRs with Nelson Gilliat.

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IDG Communications acquires Selling Simplified

Martech

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. Selling Simplified’s customers include agencies and B2B brands, such as Juniper Networks, Mediacom and Marketo.

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It’s Time For a New Social Code Between Employers and Employees

Gong.io

Month by month, as the Great Resignation continues, the talent shortage deepens. . As the Wall Street Journal reports, more than half of all business owners have roles they can’t fill. And while the shortage stems from many factors, one key factor is that many people are no longer interested in working in a “traditional” power setting, in which the employer sets the rules and the employee obliges.

Angle 71
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Creatio launches major update to its no code platform

Martech

Enterprise no code vendor Creatio has announced a major update to its platform, 8.0 Atlas. The update is available immediately to Creatio customers and is compatible with existing versions of the platform. The enhancements include a consolidated No Code Designer within which users can design and launch applications, and the Freedom UI Designer, a canvas on which users will have freedom to build and customize UI/UX in conformity with brand standards.

Launch 77
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Managers: Four Keys to Improving Workplace Performance in a Hybrid Work Environment

Sandler Training

Long before the pandemic transformed most of our workplaces, I was happy to work full-time as a remote employee. I’ve been one of those lucky people who didn’t really have to change all that much to adapt to the monumental changes that began to unfold in early 2020. Those changes brought about (among other things)… The post Managers: Four Keys to Improving Workplace Performance in a Hybrid Work Environment appeared first on Sandler Training.

Sell 68
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Does your marketing team need a digital experience platform (DXP)?

Martech

While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing how to measure success and identifying where you are looking for improvements are all critical to know before jumping into the DXP buying process. Your organization should start with a comprehensive self-assessment of its business needs, staff capabilities, management support and financial resources.

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Re-engaging Lost Leads: A Simple Guide

Hubspot

Sometimes, despite how interested they seem, we lose a lead. When this happens, it can feel disheartening as you’ve lost an opportunity to make a sale and generate revenue. Although some leads are lost because they truly aren’t interested, some can be gained back because, maybe, they simply needed more time to think, or you weren’t serving them the right content.

CRM 66
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Why it is Crucial to Invest in FX Education as a Trader in 2022 

Sales Pop!

The majority of currency traders often struggle to realize their maximum capacity because they begin trading without first knowing the ins and outs of the market. Traders, especially beginners, might become enamoured with their FX investment, leading them to believe that they would be successful if they rush right into it without first learning certain essential skills.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.