Mon.Dec 05, 2022

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A Heretical View of Territory Management

Iannarino

There are several ways you might build and manage a territory as a sales manager or sales leader. You want to make certain that your sales team is pursuing the right prospective clients. With too little coverage, you may fail to capture the new client logos and opportunities.

Territory 271
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Email Marketing For Affiliate Marketers – 5 Keys To Success

ClickFunnels

The post Email Marketing For Affiliate Marketers – 5 Keys To Success appeared first on ClickFunnels. Want to make money online by selling someone else’s products? Then you need to understand that the real money is in building your email list – once you have it, you can monetize it by promoting affiliate products. That’s why today we are going to discuss the five keys to succeeding with email marketing.

Niche 130
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MarTech’s email marketing experts to follow

Martech

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.

Consult 124
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How to optimize underperforming content

Search Engine Land

If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. This is the process of updating, tweaking, editing, and rewriting old content that’s not pulling in ROI.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Don’t Miss These Key Dates: Spring ’23 Sandbox Preview

Salesforce

The Spring ’23 sandbox preview window is around the corner. Note the dates now so your organization is prepared for the upgrade. Your production instance will be upgraded to the Spring ’23 release according to the rolling 12-month release calendar on status.salesforce.com. To check your upgrade date, enter your instance name or domain and click the maintenance tab.

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Spiro.AI Incorporates New AI-Generated Content into Sales Platform to Accelerate Manufacturing Agility

Spiro Technologies

The post <strong>Spiro.AI Incorporates New AI-Generated Content into Sales Platform to Accelerate Manufacturing Agility</strong> appeared first on Spiro.

More Trending

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The Official SaaStr Podcast in the Top 1% Most Downloaded and Shared

SaaStr

Spotify has rolled out its latest metrics on the top podcasts and we’re pleased to note The Official SaaStr Podcast is in the Top 1% of most. Our podcast is our quiet but great asset. It’s an incredible mix of the best speakers and leaders in SaaS. Just the past few have the CEOs and CROs and CXOs of Atlassian, HubSpot, Gusto, Talkdesk, Klaviyo, Divvy, Algolia, HashiCorp, Confluent, Mailchimp and so much more!

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Google shut down Duplex on the Web

Search Engine Land

Google has shut down Duplex on the Web and has retired its web crawler, DuplexWeb-Google. Google posted a notice of this in this help document saying “Duplex on the Web is deprecated, and will no longer be supported as of December, 2022. Any automation features enabled by Duplex on the Web will no longer be supported after this date.” Duplex on the web.

Retail 91
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Where should a CDP fit in your martech stack?

Martech

Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. Like many architectural choices, you face few absolute rights and wrongs here, but you have options worth considering. . At Real Story Group, we’ve seen three broad approaches, including variants of each: Licensing a CDP from your anchor martech suite.

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Webinar: Drive smarter engagement across the customer journey by Cynthia Ramsaran

Search Engine Land

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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I Analyzed Thousands of Outreach Instances. Here’s What Most Users Miss.

Sales Hacker

Do you need to get more out of your sales execution platform? Managing Outreach is an art, and takes maintenance and attention to mature and ensure you are capturing the ROI of the platform. I was the second employee at Outreach and if it had a Jheri Curl, I’ve been following the drip for the last 7 years. Outreach is not like a George Foreman grill — you can’t just set it and forget it.

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Webinar: Drive smarter engagement across the customer journey

Martech

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty.

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Santa’s Favorite Outreach.io Hacks ??

Sales Hacker

All we want for Christmas is you… to get the most out of your Outreach instance. Check out these best practices to end your year right and start next year with a bang. Guests: Jacob Turner – Founder and CEO at Xebra Consulting. Leslie Cole – Head of Training and Enablement at Xebra Consulting. JT Sweeney – Technical Solutions Architect at Outreach.

Consult 72
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What Is a Strategic Sales Plan?

Gong.io

As a sales manager, you’re like a general marshaling your troops (or sales reps) into battle. It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. That’s why having a strategic sales plan is vital. It sets out everything your sales team needs to know about your sales process, including what they need to do at every stage of the B2B sales funnel to convert high-value leads.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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What is Inside Sales?

Predictable Revenue

Learn the key differences between outside and inside sales reps, the benefits of each model, and how to determine which is right for your business. The post What is Inside Sales? appeared first on Predictable Revenue.

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How To Use Instagram to Increase Sales

Sales Pop!

Are you struggling to reach your target audience on social media as a business? Do you want to know how you could use Instagram to increase your sales? As a business owner, it is important to remain active on social media. Using platforms such as Instagram is not only a great way to increase your brand awareness but also your sales. Additionally, by using tools that allow access to private Instagram accounts , businesses can target specific users and generate interest in their products or servic

Niche 52
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12 Insights About People Every Designer — and You — Need to Know

Salesforce

Psychology underpins design in many ways. The study of the human mind lends itself to methods of creative problem solving. Given this, it’s not surprising to know that many Salesforce designers hold psychology degrees. Among them is Aimee Slupski, a Salesforce experience designer. “My background in psychology — especially the social and cognitive branches — has shaped my design approach,” said Slupski, who has a degree in computer science and psychology.

UX 52
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What Bootstrapped Companies Do Better than VC-Backed Ones with Paddle Chief Strategy Officer Patrick Campbell and Senior Product Manager Allissa Chan (Video)

SaaStr

Startups often begin with a bootstrapping phase with little to no outside investment. Many, however, will eventually switch to the externally funded phase because bootstrapping isn’t for every business. Some startups need constant cash infusions to achieve growth. Yet, funded startups can learn a lot from the bootstrapped ones to grow smoothly and generate revenue.

Product 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Spiro.AI Incorporates AI-Generated Content into Sales Platform

Spiro Technologies

The post Spiro.AI Incorporates AI-Generated Content into Sales Platform appeared first on Spiro.

Sales 52
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The Three Sales Mindsets: The Groove, The Rut & The Grave

Sell Or Die

In this episode we go over the key mindsets we need to have in order to find success, close more deals & build the best decade of our careers! We all know mindset is key and have each probably listened to hundreds of podcasts and read multiple books on the topic.however in this episode we talk about three different 'mindsets' you can find yourself in: The Groove The Rut The Grave Our goal is to stay in the groove as much as possible and throughout this episode we give you the tools to st

Price 40
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Landing Page Advertising – How To Create Effective Ads On Your Site

ClickFunnels

The post Landing Page Advertising – How To Create Effective Ads On Your Site appeared first on ClickFunnels. Landing page advertising can be incredibly effective. It’s the best way to grow your email list and increase sales. But how can you create landing pages that convert? That’s exactly what we are going to discuss today…. Table of Contents: What Is a Landing Page?

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Align Marketing and Sales with This 5-Part Gap Analysis

Sales Hacker

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. A lot of folks are talking about it, but very few are actually doing it. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! This article will guide marketing, sales, and RevOps leaders alike through the steps you should follow to perform a top-of-sales-funnel gap analysis to clearly

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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5 Ways to Mitigate Stress In Your SaaS Start-Up

SaaStr

Dear SaaStr: What Are Some Ways to Reduce Stress in a SaaS Startup? For me, at least, I’ve seen three things make the biggest difference in reducing stress as you scale from $1m to $10m ARR … and beyond … __. 1. Add an “ex-post facto co-founder” and/or upgrade the management team. In my first start-up, my co-founder and I met for 20 minutes at the end of every single day, and had lunch as often as we could. 50% of this was just dealing with stress and unscripted issues.

Start-ups 119
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Google brings continuous scroll to desktop search results

Search Engine Land

Google is now rolling out continuous scroll on the desktop search results. Google initially brought continuous scroll to mobile search in October 2021 and now it is here for the desktop search results. Continous scroll is like infinite scroll but it does not go on infinitely, it stops after a few pages or so – which is why Google does not call it infinite scroll but rather continuous scroll.

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Conversation Intelligence: A Critical Component to Save Your Sales

SalesLoft

Most sales teams today use forecasting tools, yet the majority of them still struggle to understand what’s actually happening during critical conversations with prospects. . Why? Because forecasting isn’t just calling a number. It’s a set of actions you take before you call a number that help you deliver better results. . That’s where Conversation Intelligence (CI) comes in.

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Google Search rolls out new search refinements for top bar filters with related topics

Search Engine Land

Google is now rolling out the new search refinement-related topics feature in the top bar filters under the Google Search bar. Google previewed these search refinements at the Search On event a few months back and even saw Google testing it before that, and now they are rolling out. What do these refinements look like. Here is a GIF of these refinements in action.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.