Fri.Sep 30, 2022

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The Best Time to Cold Call

Iannarino

Salespeople are a superstitious bunch. There are those who believe Monday isn't a good day to make cold calls, and there are those who believe Friday is the best day to do it. A technology company recorded the outcomes of 40 million calls, and their data revealed something quite simple and, perhaps, expected. The best time to make cold calls is between 9:00 AM and 5:00 PM on weekdays.

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How to build a disruptive marketing campaign

Martech

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by.

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Assessing Your Marketing Technology Stack

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. Needless to say, it’s easy to get excited about all the new tools available, be distracted by the newest shiny object in marketing technology, or think a new tool will automatically solve a marketing problem. .

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DoubleVerify announces measurement tools for retail media networks

Martech

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Additionally, as part of the partnership with Best Buy, DoubleVerify provides these tools for Best Buy’s use in their own brand campaigns.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Let’s Be Clear, 2021 Was Insane

SaaStr

Let’s all be clear, 2021 was insane: * SPACs worth billions with no revenue * Multiples magically tripled * Fintechs with 10% GMs worth same as 80% GMs * #5 in market got same premium as #1 * Growth stage seen as free money * Seed VCs bought in $3B-10B rounds vs sell. — Jason Happy Lemkin (@jasonlk) September 28, 2022. So as we’ve talked about before, these are Strange Days in SaaS.

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Webinar: How to avoid digital pollution and focus on your audience

Martech

Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has ‘Content’ Become a Dirty Word?

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Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Martech

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. “Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day.

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Sales PlayBook Philosophy: The Why & How for Selling

criteria for success

Our Sales PlayBook philosophy provides the seller with a context for selling. Wait, what does that mean? The simplest way to explain this is to say that our Sales PlayBook provides both the “why” and the “how” for selling in your organization. Simon Sinek , author and motivational speaker, famously said in his TED Talk, How Great Leaders Inspire Action , that the “why” behind what you do is far more important than what you actually do!

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Dear SaaStr: How Do Startups Really Sell to Big Enterprises Before They’re Proven?

SaaStr

Dear SaaStr: How Do Startups Really Sell to Big Enterprises Before They’re Proven? You solve their problems. And you solve a specific problem that is important to your buyer — that the existing, current, proven vendors don’t solve well. Large enterprises use lots of tools, widgets, and software in their businesses, but they tend to use the obvious, trusted solutions.

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Agile Champion: Getting started with the Agile Marketing Navigator 

Martech

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Discovery, It Isn’t All About Us

Partners in Excellence

Continuing my series on selling skills we thought we knew but really don’t understand, I’m want to focus on Discovery. It’s a natural follow on to qualifying–actually it’s a complement, qualifying and discovery go hand in hand. Some misunderstanding we have about discovery. We tend to think of it as a “stage” in our selling process.

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Level Up Your Soft Skills: It’s Not Too Late to Bring Buyers to the Table and Hit Q4 Quota

Sales Hacker

The data is in, emotion sells, not just logic. Join us to learn how you can level up your EQ. Leverage your soft skills to make more meaningful connections with your buyers to bring more revenue across the line in Q4 and beyond. Moderator: Leslie Venetz – Founder of Sales Team Builder LLC. Guests: Alexis Scott – Founding Member at the old girls club.

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How to Convert High-Ticket Clients Through Content and Community

Predictable Revenue

Rachel Howourth joins the Predictable Revenue podcast to discuss how to convert B2B sales clients through content marketing and community. The post How to Convert High-Ticket Clients Through Content and Community appeared first on Predictable Revenue.

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What Does a Salesforce Partner Do?

Salesforce

A healthcare provider needed help breaking down silos to create a connected patient experience. A retail distributor needed a more simplified order management process. An insurance company wanted to increase agent productivity and customer satisfaction. These customers found the help they needed with Salesforce and through our partner ecosystem, a global footprint of app builders and consulting partners.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Your Sales Team Re-Imagined with Lavie Popack

Sell Or Die

In this episode we are here with a special guest discussing how to build and re-imagine a high performing sales team. Lavie Popack is a world class salesman and the co-founder and CEO of Overpass.com. Be sure to check out Overpass here! Lavie and his team at overpass help companies transform their sales teams with their platform for hiring remote sales experts, monitoring and managing your team, tracking outcomes and measuring success!

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21 user secrets and best practices to get the most out of Gong

Gong.io

You have (Gong) questions. We have (Gong) answers. Ever wondered how an Account Executive starts their day with Gong? Want to use Gong to track a rollout or initiative at your organization? Need to up-level your Gong Deals game? We recently asked our Gong Community members to share their Gong best practices. As our raving fans often do, they delivered.

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