Fri.Aug 19, 2022

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Three Strategies to Improve Your Sales Process

Iannarino

In the past, many people believed the sales process would provide each salesperson with the ability to win the deals they pursued, making it possible for every salesperson to hit their sales targets. Like many promises that seem too good to be true, this one never came to fruition.

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Successful Salespeople Understand that the Small Stuff Does Matter

Anthony Cole Training

I will have to agree to disagree with Richard Carlson, Author of Don’t Sweat the Small Stuff. My view is that the little and or small things do matter and often they matter a great deal.

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Why martech integration needs more than technical skills

Martech

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Yet for most organizations, martech integration is not a priority — and understandably so.

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The Right Outside and Inside Sales Team Structure | Sales Strategies

Engage Selling

??????????? What’s the right outside and inside sales team structure? I recently had a conversation with an exceptional sales leader I work with. We discussed the growth trajectory of his … Read More. The post The Right Outside and Inside Sales Team Structure | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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An incredibly brief guide to shifting marketing offshore

Martech

With the pandemic’s boon to virtual work , the viability of leveraging budget-friendly labor markets becomes more attractive. While product, IT, and support organizations have successfully done this for years, marketing has been slower to adopt, insisting that its creative essence can’t just be “lifted and shifted.” But can it?

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5 Benefits of Using Location Mapping in Retail

Sales Pop!

Location mapping uses Location Intelligence (LI) technology to extract location-based data from consumers. Since retailers get most of their business from local consumers, it’s important for them to know where they are and what they are buying. The process through which this data is extracted is called location mapping. The retail industry had taken a huge hit during the pandemic but is steadily recovering now.

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Sales Content Managers: Here’s How to Diagnose & Repair Your Content Strategy

Sales Hacker

Content is one of the most critical components of your sales engagement strategy. To ensure long-term content strategy success , it’s best to periodically evaluate your team’s content requirements and workflow alignment. As a sales content manager, it’s strongly recommended to review your content strategy if you’ve been using the same sequences, templates, and snippets that you initially launched with.

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Whatever You Do, Avoid the Desperation VP Hire

SaaStr

So we’ve talked a lot of the years on SaaStr on how to avoid a mis-hire for a key VP role: We’ve talked here about the 48 Types of VPs of Sales, and making sure you hire the right type. We’ve talked here about how to hire the right VP of Marketing, so you get leads and not just blue pens with your logo on them. We’ve talked here about how to know if you’re hire a real VP of Product or VP of Customer Success.

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How to Boost Your Marketing ROI Right Now

Highspot

“We’ve got to do more with less.” Marketers are no stranger to this phrase – and know better than most that it’s far easier than said with done. . At least that’s been the assumption. But as economic headwinds shift and marketers are once again tasked with making budgets stretch, new data reveals that marketing teams have a unique opportunity to rethink strategy, overcome old challenges, and yes, achieve more with less.

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Scaling Faster, Part 2: An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 583)

SaaStr

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. Episode 583 of the podcast is an excerpt from the recording, and you can find the full transcript below. Jason Lemkin: Before we get there to this week, super interesting time this week. So much talk about doom and gloom. So much talk about downturn. So much talk about inflation.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Everything You Need to Build an Engagement Strategy

SalesLoft

Your company’s go-to-market (GTM) strategy likely includes dozens of touch points from the time a buyer is a prospect until they are renewing as a customer. An engagement strategy will help you manage these complex moments throughout the customer lifecycle. What is an Engagement Strategy? An engagement strategy considers who you are engaging with, how you do it (collectively), and lays out the best-in-class sales motions for scenarios like prospecting, beginning renewal discussions early,

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