Tue.Jul 19, 2022

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On the Importance of Context Locking

Iannarino

Having certain client conversations in a particular sequence can improve your ability to help clients change. It can be difficult to create opportunities and compel change without understanding how to organize your sales conversations.

Clients 269
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Dreamforce Registration Is Open — Here’s What You Need To Know

Salesforce

Registration is now open for Dreamforce 2022 ! It’s the 20th anniversary of this epic event, and it will be the biggest, most impactful Dreamforce ever. Here’s what you need to know: When is it? Dreamforce is September 20-22, 2022. Where is it? The in-person event, which attracts tens of thousands, takes place at the Moscone Center in downtown San Francisco.

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Sitecore transitions core solution to a modern cloud architecture

Martech

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XM Cloud combines a headless CMS solution with a WYSIWYG authoring interface suitable for use by marketing or other business teams.

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What Happens When You Blindly Follow Revenue Intelligence Tools For 9 Months?

Sales Hacker

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. Conversation intelligence vendors were putting out a ton of “Labs” content at the time, so I spent a year running the most popular one — Gong Labs — on our discovery and sales calls. What we learned came as a big surprise.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Webinar: These 4 proven methods will maximize your marketing efforts

Martech

It’s commonly accepted that some marketers hate “process” and that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. Join experts from Adobe and learn how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.

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Nerf Guns & A Rack of Ribs: Customer Gifts that Cut Through the Noise

Sales Hacker

Connecting with prospects is harder than ever. Personalization may capture someone’s attention, but you have to be creative in order to win their business. Looking for new ways to stand out? Hear insight from these experts around how they use creativity to rise above the noise and stand out from their competitors. From custom swag boxes to out-of-the-box sends, we’ll look at both techniques for fostering creativity as a leader and being creative as an individual sales practitioner.

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Sales Is Hard…….

Partners in Excellence

I’ve been following a fascinating discussion led by David Masover on LinkedIn. David provokes the discussion with a question, What Makes Sales So Hard? There’s a lot of discussion, with many very powerful and fair points. People talk about the pressure to perform, fear of rejection, fear of failure, fear of conflict, getting people to listen, pressure to achieve goals, and so forth.

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Learning How to Adapt in the Sales Community with Celine North

Sales Hacker

In this episode, we’ve got Celine North with us. Celine, who transitioned from agency sales to SaaS, is the Vice President of Boardable. Celine brings more than twenty-five years of experience to Boardable, which is a platform that allows board members to engage easily. Join us for a great conversation about transitioning in sales and technology selling. powered by Sounder.

Sales 82
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SaaStr Annual 2022 Remains Fully Vax’d, Tested & Open Air / Outdoors!!

SaaStr

Dreamforce has announced for now at least it will not require any Covid testing or vaccination: ”In accordance with local state and city guidelines, we [Salesforce] are currently not requiring proof of vaccination or implementing a testing protocol for Dreamforce. This is always subject to change.”. We’ve already gotten a few questions if we plan to do the same, and we expect quite a few more.

Sports 79
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5 Revenue-Driving Sales Forecast Categories to Focus On

Accent Technologies

The post 5 Revenue-Driving Sales Forecast Categories to Focus On appeared first on Accent Technologies.

Sales 98
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Uncharted and Electric: Secureframe’s CEO on Recruiting and Retaining Folks Better Than You

SaaStr

SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Shrav Mehta, Founder and CEO of Secureframe, a provider of security and compliance software to help streamline SOC 2 and ISO 27001 compliance, backed by Accomplice Ventures, Kleiner Perkins and Gradient Ventures. Hiring folks is hard.

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What is Sales Training? A Complete Guide to Sales Training Success

SalesHood

Definition The best sales training programs help sales reps learn and improve their selling techniques, skills, and processes. The ultimate goal is improving top line revenue growth. Essential selling skills are key to building customer relationships and consultative selling skills. Some of the best sales training programs also focus on sales management training, [ ] The post What is Sales Training?

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Race to Zero – Business Profits and Consumer Savings.

SalesBlog!

There is such a fine line between business profits and consumer savings. As a business owner, it is so easy to go down the egomaniac path of “win every deal at all costs”. Consumers typically don’t care if you make money and push for every dollar of savings adding to this dilemma. It really can become a race to zero and possibly a death knell for your business.

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How B2B Commerce Businesses Can Accept International Payments

Hubspot

If you’re not already taking advantage of digital payments, it’s a promising untapped opportunity that's accessible to most online businesses — and B2B businesses should invest now. E-commerce (accepting virtual payments) has already grown significantly among B2C brands, and the digital payment market is predicted to more than double by 2026 , growing from a market size of $80B to $180B.

B2B 59
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How work management tools are connecting marketing teams and processes

Martech

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. And a robust ecosystem of app integrations enables marketers to make sure that work management includes important marketing functions and customer data.

Process 101
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Thanks to Calendly, Drift, Reprise, Secureframe, and Shift Paradigm for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Calendly , a powerful yet simple automated scheduling platform, takes the work out of connecting with others so you can accomplish more.

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Why You Should Repurpose Content

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. It’s no surprise that we all have more work to do than there are hours in the day. As marketers, we have to continually bring exciting and creative content to audiences on a regular cadence, but with our busy schedules, it’s hard to dedicate time to brainstorming and content creation. Luckily, content repurposing can help us reduce that stress while promoting valuable content in new formats.

Promote 110
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Payment Links: How to Use Them + Best Pay Link Providers

Hubspot

Raise your hand if you’ve ever gotten a bill, and then had to dig through the company’s website just to find out how or where to pay it. Imagine if you could just teleport straight to the payment screen, with all the purchase details already filled in. That’s exactly what payment links do. If you’re a customer wondering if you can trust a payment link, or a business thinking about adding pay-by-link to your site, put your hand down and read on.

Retail 15
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr