Mon.May 02, 2022

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The Detrimental Reliance on Product in Sales

Iannarino

Recently someone responded to a LinkedIn post suggesting the most important thing for the salesperson to know is their product. There was a time when that might have been true, but that time has come and gone. Of course, it's important to know your product, but it isn't the most important thing in a consultative sale , a sale where counsel, advice, and recommendations are the primary value.

Product 286
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Why WebOps is critical to digital marketing success

Martech

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference.

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Microsoft Advertising has new certification badges, levels and a new learning center

Search Engine Land

There are now three different exams you can take within Microsoft Advertising. The post Microsoft Advertising has new certification badges, levels and a new learning center appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. What it does. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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A guide to machine learning in search: Key terms, concepts and algorithms

Search Engine Land

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search. The post A guide to machine learning in search: Key terms, concepts and algorithms appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Is WordPress really the answer for all businesses?

Martech

“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress.

More Trending

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Hiring & Retaining Top Talent with Charles Bernard

criteria for success

Happy Monday, Let's Talk Sales listeners! For this week's podcast, I filled in for our host Elizabeth and did a mini episode with the CFS founder and CEO, Charles Bernard. After listening to this episode, be sure to download our eBook, Leadership for Organizational Growth. We hope you enjoy this episode! Discussion with Charles Bernard. In this episode, we cover: Hiring and identifying good candidates.

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10 Steps To Get Your Product Adoption-Ready

Salesforce

Today, the software-as-a-service market is growing at an unprecedented rate, with plenty of solutions available to improve the customer experience. Most of these solutions promise numerous features and benefits, but only a few survive the market competition to reach true product adoption. “I built a supernova product but never found any takers for it.”.

Product 96
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Roku expands measurement program to boost streaming advertiser experience

Martech

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. What it does. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. MMM allows brands to track and measure ad performance at the campaign level and then allow advertisers to adjust their budgets accordingly.

Retail 101
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Uncharted Podcast: Thejo Kote, CEO of Airbase, on What’s Different the Second Time Around

SaaStr

SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Thejo Kote, CEO of Airbase. His first startup, Automatic, was acquired by Sirius XM for $100m. The second-timers see things differently. More on what Thejo’s doing different the second time here. We loved having Thejo Kote on the pod this past week.

Trust 96
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Elon Musk taking over Twitter, but most marketers not worried 

Search Engine Land

Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. The post Elon Musk taking over Twitter, but most marketers not worried appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Master the art of A/B testing

Martech

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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Google offers limited free training to U.S. companies

Search Engine Land

Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises. The post Google offers limited free training to U.S. companies appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to retain employees during the Great Resignation

Search Engine Land

How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust. The post How to retain employees during the Great Resignation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Episode 28: Live Rewrites

Sales Hacker

??Want to write sales emails like a pro? Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. In this episode, Will is going to look at couple emails from rep who are struggling to get responses.

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Master the art of A/B testing

Search Engine Land

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Dear SaaStr: What Can You Do Once You’ve Been Offered a Term Sheet to Make the Deal Competitive?

SaaStr

Q: What can you do once you’ve been offered a term sheet to make the deal competitive? It’s not that complicated. You generally have one option: let everyone else you are already talking to know you have a term sheet. It’s great you have a term sheet, but if you push it too far, or stretch it out too long … that term sheet may go away. . Generally, term sheets have either explicit expiration dates, e.g., “This Term Sheet Expires on Friday” or implicit ones, “Let me know if that all looks

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top 7 Tactics for Customer Reactivation

Predictable Revenue

These seven customer reactivation strategies will help you reengage past clients, bring them back on board, and convince them to stick around long-term. The post Top 7 Tactics for Customer Reactivation appeared first on Predictable Revenue.

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The consumerization of healthcare

Concentrix Catalyst

The healthcare industry has a once-in-a-generation opportunity to reimagine CX. Waves of technological advancement and new models for patient care have converged, right as a global pandemic has elevated health and […]. The post The consumerization of healthcare appeared first on Concentrix Catalyst.

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HubSpot’s release brings quoting and payments improvements

Martech

Some of the most exciting updates from the past month (March to mid-April) include: Service Hub relaunch Customizable quote templates New features for HubSpot payments and invoices RevOps certification . Service Hub relaunch. On March 15, HubSpot relaunched its Service Hub tools with new features, including service level agreements (SLAs), Customer Portal and inbound calling.

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Top 10 Business Apps – Kindle Fire.

SalesBlog!

As one of the original 5+ million that purchased the Kindle Fire a new tablet love affair has transpired. I now own 3, one for each member of my family, and they’re perfect to carry around for all our personal and business duties. The later being a huge unexpected surprise. Below are 10 sales and business applications that I recommend. 1.) TextMe – Free Text and Calls – FREE.

Contact 52
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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What is a Business Development Rep?

Hubspot

The hardest part of closing a deal is finding one. It's why every great sales team needs a connector — someone who identifies prospects and warms them up with outreach and networking. This person is a business development representative (BDR). They identify new leads, qualify them, and connect them with the right people on your team. Here, we'll dive more into the role of a BDR, the skills necessary to do the job, and their impact on a sales team.

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3 Ways Growing Businesses Prepare for Long-term Success

Salesforce

As a sales leader, I’ve had the privilege of speaking to a range of customers across segments and industries; I’ve seen firsthand the challenges these companies face, and helped them find solutions to connect their teams and data more efficiently for business growth. In my new role leading the small and medium business (SMB) segment at Salesforce, I’m excited to see how SMB customers are innovating and adapting for success.

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7 Ways Sales Teams Can Use Content to Close More Deals

Lead Fuze

When you think of a sales team, one of the last things you might equate with that is content — a function that’s inherent to marketing teams and agencies. However, as business gets more cutthroat and companies need to stand out in order to make sales, we might need to shift our understanding of the responsibilities of a sales team, especially in the modern world.

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Using Data in Marketing Is Complicated — This Platform Can Help

Salesforce

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. It operated a data processing center with an IBM 650 computer and a direct-mail program. It even had an early version of customer prediction, showing how often its audience responded to messages. Their marketing response rate? A whopping 80%. This organization was the communications department for a small Catholic sect known as the Society of the Divine Savior.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Game-Changing Sales Influencers You Should Be Following in 2022

Salesforce

Sales people know that many of the best insights come from your peers. And social media is where some of the best sellers gather to push the community forward, sharing their challenges and successes along the way. To help you sift through the sea of talent, we curated a list of 16 sales influencers to follow in early 2021 — but that list has grown. This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental heal

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