Iannarino
MAY 10, 2022
How effective is video training? Pretty darn effective, it turns out. Learners remember an average of only 10% of the content they learn by reading, but up to 95% of content they learn audio-visually.
Partners in Excellence
MAY 10, 2022
Thought leadership is important. Helping customers rethink what they are doing, to consider making a change, inciting them to buy is important. Thought leadership helps us stand out as being different than others. Having a point of view, creates interest. Others will want to learn more. We, sometimes, think of thought leadership as insight. It helps us change the conversation to something that is more relevant to our customers, rather than focusing on pitching our products.
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Salesforce
MAY 10, 2022
Many titans of the Web 1.0 and 2.0 eras have been relegated to the dustbin of history, rendered irrelevant or knocked out altogether for failing to evolve and give consumers what they want. As we sit on the precipice of the more decentralized and immersive Web 3.0, more commonly known as Web3 , today’s companies need to figure out how to avoid a similar fate.
Martech
MAY 10, 2022
The advent of digital platforms has increased the amount of content people read on computers, smartphones, and tablets. The average person spends almost seven hours a day viewing internet-connected content on a screen, according to data from Comparitech. And it’s even higher in the U.S., with the average person spending over seven hours viewing screen content each day.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SaaStr
MAY 10, 2022
Dear SaaStr: How Fast Should your Monthly Growth Be from $0 to $1M ARR? I can tell you after 30+ SaaS investments including 5 unicorns … it doesn’t really matter how long it takes you to get to the first $1m ARR, per se. I’ve invested in start-ups that got there in 6–9 months. I’ve invested in start-ups that got there in 4 years. My first decacorn investment had no revenue at all its first 2 years, despite trying.
Martech
MAY 10, 2022
Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well as those subscription video on demand (SVOD) channels that also carry some advertising. This was the leading announcement from SAS’s marketing and advertising solutions group at a virtual media briefing today.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
MAY 10, 2022
In this special two-part episode, we’ve got Jen Spencer with us. Jen is the new CEO of SmartBug Media , and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving. powered by Sounder.
Martech
MAY 10, 2022
Customers are more connected than ever digitally. But how do they connect with brands emotionally? Through trust, a new Salesforce State of the Connected Customer report suggests. Customers are willing to trust brands, and there are certain issues that are key to that. Trusting customers. Nearly half (49%) say they mostly trust companies to act with society’s best interests in mind, and an additional 19% say they completely trust this to be the case, according to the report.
SaaStr
MAY 10, 2022
A crisis can strike at any time without warning, and it can be especially stressful when business leaders are not prepared for the unknown. Many businesses are struggling to survive after the pandemic triggered unprecedented challenges, crippling the global economy as a whole. Companies that capitalized on these unique circumstances, however, have emerged stronger than ever by innovating new ways to sustain their business.
Martech
MAY 10, 2022
When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It was evident to me that we needed a better customer reviews program,” said Tonkin. “At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
MAY 10, 2022
Text messaging for sales is an excellent way for you to stay top-of-mind as your prospects consider their product options. Chances are that if they’re speaking with you, they’re speaking with a competitor to see who will offer them the best rates and customer service. It’s unadvisable to fall behind. One way to stay ahead of the game? Sending sales text messages to your prospects to nurture them all the way until conversion.
Martech
MAY 10, 2022
M&T Bank is a regional Mid-Atlantic financial institution with over 700 branches and 18,000 employees and prides itself on customer engagement. To continue to grow the company’s marketing efforts, they needed a larger number of people to have the ability to access and use customer data to keep campaigns streamlined and personalized. “We have these really deep data scientists and data engineers that build our campaigns with data,” said Mike Bastedo, M&T Bank’s product owner, omnichannel p
Predictable Revenue
MAY 10, 2022
Matt Melymuka, Founder of PeakSpan Capital, joined the Predictable Revenue podcast to discuss what’s wrong with the revenue growth at all costs model. The post What’s Wrong with the Revenue Growth At All Costs Model appeared first on Predictable Revenue.
Hubspot
MAY 10, 2022
In 2020, 55% of all payments were made by credit or debit card , according to the Federal Reserve. During that same period, cash payments fell from 26% down to only 19%. Which means if your business isn’t accepting card payments, you’re leaving money on the table. So does that mean you need to invest hundreds of dollars in a card processing system and negotiate endless fees?
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Closing Bigger
MAY 10, 2022
This podcast is based upon my recent digital-reinvention keynote for the World Trade Center Vancouver’s export awards. I had a number of attendees want my notes and slides and I thought a better way to share them is through my social selling and influence podcast! In this podcast we discuss: 2022 remote and hybrid selling trends Remote work and recruitment trends Technology shifts that will impact your business in 2023 and beyond How leaders can become digital reinvention leaders and profi
Martech
MAY 10, 2022
A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers.
Martech
MAY 10, 2022
This week at Forrester’s B2B Summit in Austin (my first in-person event in years), Jackie Palmer, VP of product marketing at Demandbase, and I chatted about the inconveniences inherent to our current working culture and environment. She told me she’d heard from one of my colleagues the day before, but because she’d been out enjoying dinner and drinks, she’d snoozed the message so she could get back to it later.
Martech
MAY 10, 2022
If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with automated bidding and ad formats like responsive search ads (RSAs), the ad platforms can then prioritize getting you more of the best conversions and significantly improve the results from your ad budget.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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