Iannarino
OCTOBER 24, 2022
My first sales job was delivering newspapers. I knocked on people's front doors and asked them to subscribe to the newspaper. When they said no, I asked them to subscribe to the Sunday paper. My 12-year-old self must have felt the dopamine drip from hearing yes and being handed money, something I had too little of. Like Pavlov's dog, I made the connection between asking a prospect to buy something and acquiring money.
SaaStr
OCTOBER 24, 2022
So this is a simple post, it would almost do better as a Quora answer, if folks still really read Quora. But I thought it was worth writing up, because what’s happening on Twitter and the internet these days is confusing on many levels. And one of the most confusing thing is that: Many of the best SaaS and Cloud companies. That are growing really quickly and.
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Martech
OCTOBER 24, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). This is part 9. There are links to all the articles at the end of the post. In the last post we discussed the GA4 Setup Assistant in Universal Analytics. Now we’re going to look at the GA4 Setup Assistant in GA4 itself.
Partners in Excellence
OCTOBER 24, 2022
Get your minds out of the locker room! I’m talking about your Sales Stack! Is it big enough, is it bigger than others in your industry? I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As you would expect, much of it is driven by the vendors of sales technology tools. Apparently, at least according to them, the secret to sales success is the number of sales technology tools an organization deploys–less the strategies the organ
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
OCTOBER 24, 2022
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
Salesforce
OCTOBER 24, 2022
Everyone’s a winner at Astro’s Halloween carnival! Get your costume on The fun doesn’t stop when the carnival ends Come one, come all! Step right up, step right up! Have you heard what’s happening in the Trailblazer Forest? Astro is setting up a Halloween carnival. Help them set the spooky scene by earning your limited-edition Trick or Trailhead badge today.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
OCTOBER 24, 2022
Dear SaaStr: We Have 4 Co-Founders. How Many Should Be on the Board? Here is my uber-recommendation: No matter how many founders you have, only 1-2 should be in the key decision-making capacity. Any more than that is just going to create way too much confusion and decision paralysis. This is different from equity split. However you split equity, so be it.
Search Engine Land
OCTOBER 24, 2022
Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue. Unavailable Videos. Google has unveiled four new examples of why a video ad may be disapproved.
SaaStr
OCTOBER 24, 2022
Developers act, think, and behave differently than your average customer. So selling, marketing and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.
Sales Hacker
OCTOBER 24, 2022
Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Hubspot
OCTOBER 24, 2022
If the last two years have taught us anything, it's the importance of staying agile. The same is true in sales. As a sales leader, part of staying agile is recognizing the trends unfolding around you and pushing your team ahead of the curve. HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them.
Heinz Marketing
OCTOBER 24, 2022
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Veloxy
OCTOBER 24, 2022
As a sales manager, you have a crazy number of options to choose from to build the ultimate sales tech stack. It was recently found that 67% of sales teams have 4 to 10 sales tools in their tech stack. This is great, however, B2B sales teams are struggling with low team adoption and unclear ROI. Why? The sales tool market is in the hundreds, if not the thousands.
Search Engine Land
OCTOBER 24, 2022
A content audit is the act of taking inventory of your content to understand it on two levels: How it’s working together as a whole (the bird’s eye view). How each piece is working individually (the view from the weeds). It’s a task many dread, but one you shouldn’t sweat. Content audits aren’t a necessary evil, but rather a smart and strategic way to review your past content efforts and get a clear view of how they help (or hinder) your goals.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Sales Hacker
OCTOBER 24, 2022
“If people want to demo… give them a demo. Period.“. Breezy Beaumont had unknowingly sparked a controversial debate —one that gathered over 4,500 reactions and nearly 1,000 comments on how B2B software sales should be done. Echoing Beaumont, Chili Piper’s Arthur Castillo commented: “Too many companies are forcing buyers down their sales process vs. meeting customers where they are at and allowing them to buy at their pace.”.
Gong.io
OCTOBER 24, 2022
Is your sales team ready to enter the big league? . Enterprise sales are the ultimate goal for many B2B sales teams. They provide tremendous value but come with a unique set of challenges. And just because your team is good enough to sell to small businesses doesn’t mean they can cut it with enterprise buyers. . The enterprise sales process is long, complicated, and resource-intensive.
Search Engine Land
OCTOBER 24, 2022
Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications. . In Content creation: A psychological approach , I provided a sample of the psychological classifications that we have used, experimented with and tested. In this article, we’ll take a deep dive into psychological profiling for better content creation, including: Classifications of personas.
Martech
OCTOBER 24, 2022
After being diagnosed with dyslexia in the final semester of my undergraduate degree nearly 40 years ago, the issue of accessibility has always been on my mind. I think of all the issues I have faced when it came to correctly reading various materials — including advertising. I was thrilled to be present 25 years ago when Sir Tim Berners-Lee first announced the Web Accessibility Initiative back in April 1997.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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