Mon.Nov 28, 2022

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Effective Sales Management begins with Leadership

Iannarino

There are people who believe management and leadership are the same, but this is not true.

Sales 280
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Email Marketing For Accounting Firms – How To Succeed

ClickFunnels

The post Email Marketing For Accounting Firms – How To Succeed appeared first on ClickFunnels. Email marketing can be extremely effective if you do it right. In fact, it’s estimated that the average return on investment for every $1.20 spent on email marketing is $42.65. . And that’s just the average ROI – it can be even higher if you know what you’re doing!

Pitch 130
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Trending Sources

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Onboarding New Managers

Partners in Excellence

We spend lots of time and money focusing on onboarding new sellers. We provide training, tools, content to reduce their ramp time. Managers spend time helping them become productive. Ironically, we provide very little in the way of onboarding new managers, particularly new front line sales managers. Typically, the process is: “Lisa, congrats on moving into the front line sales manager role…… I need an updated forecast by Tuesday!

CRM 134
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Marketers using more data sources in search of better data quality

Martech

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Last year companies used an average of 10 different sources. That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What If Buyers Were Better Buyers?

Partners in Excellence

Buyers struggle doing their “jobs” ……buying! We poor sellers struggle, if it weren’t for these inept buyers, selling would be so much easier. Just reflect for a moment. We know 60% of committed buying processes end in no decision made. For those that make a decision, we know there is a high level of decision regret, particularly with those who have rep-free buying experiences (Thanks to Hank Barnes’ research).

Up-sell 133
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How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Martech

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede.

Contract 117

More Trending

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Yahoo and Taboola sign “30-year” exclusive ad agreement

Martech

Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.

Sports 127
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Rich results: 22 things every SEO pro needs to know

Search Engine Land

Rick and Morty. Hall and Oates. Coffee and bourbon. Rich results and structured data. All four: iconic duos. But only one can generate over $80k in revenue once added to your website. On May 17, 2016, Google introduced the concept of “rich cards.” Google has revived rich cards into what SEO professionals call rich results today. Rich results were created to make a more engaging experience on Google’s search result pages. .

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Maybe a Little Less Twitter and LinkedIn, And a Little More SEO and List Building

SaaStr

So I don’t really know as much about digital marketing as I should, and as you might think, but every time I look at our Google Analytics, I learn a few new things: One small reminder is that, at least for SaaStr, LinkedIn now drives materially more traffic than Twitter. It may be different for you, but it’s a reminder of the growing power of LinkedIn overall and especially in B2B.

B2B 100
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Microsoft is planning to double the size of its ad business to $20 billion

Search Engine Land

Microsoft is looking to double its ad business from $10 billion a year to $20 billion in revenue. Leadership didn’t specify a timeframe, but if their goal is reached, it will become the sixth-largest digital ad seller worldwide. Microsoft’s multiple ad properties. Microsoft’s ad properties include Bing search, Xbox, MSN and many other websites that use Xandr to sell digital ads.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well?

SaaStr

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? The #1 flag your marketing efforts aren’t working is that you are spending too much — but importantly, in the aggregate. Don’t overindex on any individual campaign or initiative. Let me dig in a bit. Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads.

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Twitter has launched 3 new ad targeting options

Search Engine Land

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Previously, Twitter advertisers were able to optimize campaigns to focus on clicks, site visits, and conversions.

Launch 100
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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems.

Finance 87
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When to fire your content marketing agency: 7 things to consider

Search Engine Land

You hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. That content would help build awareness around the brand, pull in more traffic, and generate more leads. But your hope started to fizzle as months passed with little to no changes in awareness, traffic, search engine rankings, or conversions.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Sales Pipeline Reporting: What It Is and How to Build a Sales Pipeline Report

Gong.io

Excellent pipeline visibility can make sales managers feel like superheroes. It’s easy to swoop in and save the day when you can see which deals are at risk of stagnating. Being able to instantly tell executives the exact number and value of sales in your pipeline is like having spidey senses. Unfortunately, that’s not the case for most sales managers.

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Black Friday sales up nearly 12% from 2021

Search Engine Land

Inflation and “sagging consumer sentiment” accounted for relatively muted Black Friday in the US this year. However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again. Adobe Analytics said online sales rose 2.3% to $9.12 billion. The company’s initial projection was $9 billion, (for perspective, this percentage increase lagged far behind the country’s inflation rate, which is running at almost 8%).

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Ideas for Sales Incentives

Predictable Revenue

These creative ideas for sales incentives will help you keep reps on track for quota. Learn the secret to motivating a sales team through tailored incentives. The post Ideas for Sales Incentives appeared first on Predictable Revenue.

Quota 59
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Yahoo now has a 25% stake in Taboola

Search Engine Land

Yahoo has just finalized a 30-year exclusive advertising partnership in Taboola, which would secure a 25% stake in the company. This deal will allow Yahoo to use Taboola’s tech to manage its native ads. Taboola’s native edge. Taboola specializes in native ads which can be found on popular sites like CNN and MSN. The ads typically look like part of the website and can be informative or entertaining.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Can a New Hosting Service Drive Revenue?

Sales Pop!

Having a strong online presence is valuable to most businesses nowadays, which is why having the perfect web design and web platform has become integral. Professional web hosting services are a thriving industry in itself. Valued at USD 78.2 billion in 2021, it’s expected to surpass USD 251.44 billion in 2027, growing at a CAGR of 21.44% for the duration of the forecast period, according to a market report from Globe Newswire.

Service 52
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Power Questions & the First Gitomer Sales Certification!

Sell Or Die

We have just finished our first, Gitomer Sales Certification! In this episode we dissect all of the things we both taught and learned with all of the people that joined us in person. 1) How to manage your time and expecations to finish the year strong and set up 2023 for success 2) How to Sell Assertively without Manipulation or poor sales tactics 3) How to use Power Questions in your Sales We want to see you at our next certifcation, click here to get details!

Sales 40
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads. At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. Ads are a natural part of the experience.

Customers 102
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Happy Thanksgiving!

Sell Or Die

HAPPY THANKSGIVING! We hope you were able to take some time to be grateful throughout this season, we are incredibly grateful for all of you! In this episode we dive into the power of gratitude along with some of the following: 1) Leveraging upcoming sales like Black Friday & Cyber Monday 2) Ensuring you take time to be grateful for your own efforts as well that of others 3) The compounding effect of gratitude in your life!

Closing 40
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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15 Benefits Of Having An Awesome Landing Page

ClickFunnels

The post 15 Benefits Of Having An Awesome Landing Page appeared first on ClickFunnels. There are many benefits to having an awesome landing page. Some of these benefits include increased website traffic, higher conversion rates, and more customers. We’ll cover all of the benefits of landing pages in this article. If you want to learn how to create an awesome landing page from scratch, check out our landing page guide over here.

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The 25 Best Lead Distribution Software in 2022

Hubspot

Sales is the lifeblood of every business. While the sales process can be complex and time-consuming, targeted automation with the right tools can ease the burden on your sales team. That includes simplifying lead distribution and management. In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion.

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How to Have Your Best DECADE Ever

Sell Or Die

I despise the saying, "have your best year yet"! For years I have changed that to a focus on the best DECADE yet.