Iannarino
MARCH 7, 2023
Having the best product or solution on the market isn’t enough to close more deals. You can have all the best features and functionality and still lose out to inferior products if you don’t have the right sales strategies.
Understanding the Sales Force
MARCH 7, 2023
What kind of car should you drive? Answering that question with anything other than, "It depends," is irresponsible because there are so many variables. Choosing a car depends on budget, family size, how much stuff you load into your car, the length of your drives, the logo/ego influence, fit and function, ergonomics, appearance, perceived value, reliability, cost to drive it (gas/electric/mileage), and so much more.
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Martech
MARCH 7, 2023
Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event. The company also announced a partnership with OpenAI, out of which a ChatGPT app (currently in beta) is available for Slack. The partnership will also make other “out-of-the-box” integrations between Salesforce tools and ChatGPT.
Partners in Excellence
MARCH 7, 2023
I don’t think anyone would disagree with the statement, “Sales people need to be subject matter experts.” The real issue is in what? Many would argue that sellers have to be experts in the products they sell. I get it, I’m not sure if I disagree, but when there are so many alternative ways for customers to understand products, one wonders, “Is this the most important area of expertise?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
MARCH 7, 2023
ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.
Salesforce
MARCH 7, 2023
What does automation have to do with a flying squirrel? Everything, according to the creators of Flo, the newest addition to our family of Salesforce characters. Flo represents Salesforce’s automation suite: Salesforce Flow. Just like this portfolio of tools, the character Flo is agile, hard-working, and ready to help take your team to new heights. “We took a tech product and gave it a real-life persona,” said Yvette Henderson, senior project manager for Salesforce Platform.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
MARCH 7, 2023
What is a Salesforce Administrator? What does a Salesforce Administrator do? How to become a Salesforce Admin Career prospects and opportunities for Salesforce Admins Salesforce Administrator credentials and certifications How to prepare for the Salesforce Administrator certification exam Salesforce helps over 150,000 customers across a myriad of businesses, nonprofits, and institutions to connect with their customers.
Search Engine Land
MARCH 7, 2023
Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out over a 14-day period. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m. ET on February 21. This update took 14 days to roll out after it was announced.
Salesforce
MARCH 7, 2023
What are the TrailblazerDX ’23 Quests? How to participate The entire community is coming back together this week in San Francisco and on Salesforce+ for TrailblazerDX ’23—the developer event of the year. We’re bringing together developers, architects, partners, entrepreneurs, and IT leaders for 2 days of learning, connecting, having fun, and giving back.
Search Engine Land
MARCH 7, 2023
Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you are known for or known to be helpful for. That’s according to new research from enterprise SEO platform BrightEdge.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
MARCH 7, 2023
Q: What is the ideal ratio of equity in a startup among co-founders? Is it always fair or ideal to have an equal share for each founder? IMHO what matters is the ratio is fair. Perhaps one of my biggest takeaways is most public SaaS companies do not have equal co-founder equity ratios. In fact, the average public SaaS company has about a 2:1 ratio for founder CEO:co-founder equity.
Sales Gravy
MARCH 7, 2023
On this fun episode of the Sales Gravy Podcast, Jeb Blount is joined by the incredible social media influencer and successful real estate agent, Alexander Zakharin. Jeb and Alexander discuss that when the going gets tough in the real estate market, the toughest real estate agents get fanatical about prospecting. Alexander's story is inspirational. He emigrated to the United States in 2017 with a dream to live and work in the greatest city in the world.
Search Engine Land
MARCH 7, 2023
TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. How it works. The new feature, which is still in the testing phase, would allow TikTok users to purchase access to exclusive episodes of their favorite series, with creators setting their own prices for the content.
Martech
MARCH 7, 2023
Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. We work on delivering the message — not the messaging itself.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
MARCH 7, 2023
Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard UET tags with deletion option Custom combinations Multimedia Ads with logos New shopping markets in North America Local Search Ad extensions Code-free custom conversion setup wizard. Microsoft has simplified the process of setting up custom conversion tracking.
The Advantexe Advisor
MARCH 7, 2023
The longtime Advantexe client’s email seemed urgent, and when we got on the Teams call, he was quite agitated. The client, a senior c-suite executive at a large global chemicals company, wanted my opinion. “ Can I ask you something? My HR team wants to run a collaboration training session at an upcoming global leadership conference which I think is great.
Martech
MARCH 7, 2023
Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. Haleon was created last year out of a joint venture between GSK’s and Pfizer’s consumer products, which include Advil, Excedrin, Robitussin, Tums and other household brands.
Search Engine Land
MARCH 7, 2023
Google has added more than 70 different types of Local Services Ads (LSAs) to their network. How LSAs work. Local Services Ads allow you to showcase your services prominently at the top of Google’s search results pages and attract high-quality phone calls, messages, and appointment bookings in your selected areas. You can efficiently monitor your leads’ performance, including listening to call recordings with potential customers, and manage your listings, such as updating your hours
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SaaStr
MARCH 7, 2023
Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m. PST, to unveil the data behind effective scaling.
Hubspot
MARCH 7, 2023
As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. A RevOps team can help align your sales, marketing, and customer success departments and keep each department accountable for driving revenue growth for your business, while identifying potential areas of friction in your business at-large.
Sales Coach Dew
MARCH 7, 2023
What do you do with all those business cards? These six tips will help you get the most out of your next networking event. If you have a love-hate relationship with networking events, you’re not alone! You might get nervous or awkward before an event or feel like there’s not really a point. The truth is, from cocktail parties to huge conventions, networking events are a great way to meet new prospects or referral partners.
criteria for success
MARCH 7, 2023
I had so much fun speaking with Stacey Hall for the first time that I just had to bring her back for this episode of Let's Talk Sales ! Stacey Hall is the author of 5 best-selling books, including her latest Selling From Your Comfort Zone: The Power of Alignment Marketing. In addition to her work as an author, she’s a business and management coach, recruitment expert, and prolific speaker.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
MARCH 7, 2023
Account managers are the liaison between a company and its clients. Finding the right person to fill this role is essential. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. If you’ve made it to the interview stage, take some time to review the 15 questions below.
Sell Or Die
MARCH 7, 2023
In this episode we talk with Mitch Mathews a former college and NFL athlete turn entrepreneur. Mitch gave his life the theme ‘Redefine Hard’—which means improving your perspective on life through doing hard things repeatedly. Mitch uses entrepreneurship to fulfill his life mission of impacting millions of people and to create an infinite blueprint for all who follow him.
Search Engine Land
MARCH 7, 2023
SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC.
PandaDoc
MARCH 7, 2023
Many that work in sales choose the field because of the flexibility and edge-of-your-seat experience that implementing a sales strategy involves. Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. While this is a good thing, it doesn’t mean your sales cycle should be completely unstructured, without any roadmap. What is a sales workflow?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Search Engine Land
MARCH 7, 2023
Goodbye, Google Toolbar PageRank In 2016, Google confirmed that it would be removing Toolbar PageRank. Google would still continue using PageRank data internally within the ranking algorithm. Only the external PageRank values shown in the Toolbar would soon go away completely. The end of Toolbar PageRank was inevitable by this point. Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers.
Martech
MARCH 7, 2023
Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren’t. But this is harder than it sounds with multiple brands and disconnects between marketing and sales.
Search Engine Land
MARCH 7, 2023
Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren’t. But this is harder than it sounds with multiple brands and disconnects between marketing and sales.
Salesforce
MARCH 7, 2023
With our CRM Analytics spring ’23 release, you can gain more value from the Salesforce Data Cloud, find new ways to increase productivity through AI, improvements to the user interface platform, and more. Let’s look at some of the exciting features in this release : Take advantage of AI-driven insights and identify accounts at risk and those with potential upside with Account Discovery Get the most value from your customer data with Salesforce Data Cloud (formerly known as CDP) Easil
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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