Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.

GTM 117

GTM B2B Education Consult 117

Sales Gravy

MARCH 18, 2025

Gaius, who runs an insurance brokerage in Ohio wants to know how to get his new sales agents cold calling and building pipeline earlier in their training cycle, without making them feel overwhelmed and sabotaging their confidence. If youve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, youll relate to Gaiuss dilemma.

Cold Call 85

Cold Call Commission Appointment Pipeline 85

G2

MARCH 18, 2025

Google has agreed to buy Wiz, a New York-based cloud security company, for $32 billion in cash. Once the deal is complete, Wiz will become part of Google Cloud to improve its security services. This purchase shows Google Clouds focus on strengthening cloud security, especially as more companies use AI and multiple cloud services.

Service 59

Service 59

Salesforce

MARCH 18, 2025

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone.

Campaign 100

Campaign Pipeline Trust Retail 100

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to keyless entry, in-room entertainment, and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that

Hospitality

G2

MARCH 18, 2025

Im not a lawyer, but I know that running a law firm isnt just about winning cases. Its about keeping everything organized behind the scenes. And from what Ive seen, legal case management software can make or break that process.

Legal 52

Legal Process 52

Partners in Excellence

MARCH 18, 2025

As I participate or observe conversations, I count questions. If it’s between a buyer/seller, I count the number of open ended questions each person asks. It’s a quick checkpoint for the quality of conversation and engagement of each person in the conversation. I “disqualify” a lot of questions. Closed ended questions have limited utility in conversations–some are necessary, but typically it’s very few.

Conversion 91

Conversion Trust Closing Product 91

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. These platforms facilitate collecting and analyzing caller data at scale, which is essential for building first-party databases.

Healthcare 87

Healthcare Campaign CRM Conversion 87

G2

MARCH 18, 2025

Check out my analysis of the 10 best sales engagement software to fasten your deal workflows, optimize sales pipelines and centralize sales operations.

Closing 52

Closing Pipeline Sales 52

SaaStr

MARCH 18, 2025

3 top VCs gathered at SaaStr Annual to do a deep dive on AI in B2B today, from what customers really want in the enterprise to what VCs are funding: Karen Paige , General Partner at B Capital Rudina Seseri , Managing Partner at Glasswing Ventures, which focuses on early-stage AI and Frontier Tech investments in Enterprise and cybersecurity markets 00:46.

Growth 77

Growth Government Customers Healthcare 77

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Mutiny helps enterprises restore the human element in modern buying at scale, and is used by some of the fastest growing companies in the world including Amplitude, Snowflake and Qualtrics.

GTM 66

GTM Sales Pipeline Technology 66

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

SaaStr

MARCH 18, 2025

“I thought I had 60 days to get the value proposition right. In the end, we had roughly 4.” – Colin Jones, CRO Emeritus at Wiz You may have seen the news that Google is making its biggest acquisition — by far — of Cloud and SaaS security leader Wiz for a stunning $32 Billion (!). And it’s even more impressive than that.

GTM 76

GTM Pipeline Trust Price 76

Salesforce

MARCH 18, 2025

Getting hands-on is one of the best ways to learn about new Salesforce products and features and what better way than taking a spin in a Developer Edition (DE) org ? Developer Edition orgs are a free, full-featured version of Enterprise Edition where you can experiment and iterate without worrying about impacting your production org or running up a bill.

Objectives and Key Results 59

Objectives and Key Results CRM Government Customer Relationship Management 59

Heinz Marketing

MARCH 18, 2025

By: Tom Swanson, Senior Engagement Manager, Heinz Marketing Everyone wants to bring in bigger deals. While not for every single company, the vast majority of the folks we work with are at least somewhat interested in ABM. Personally, I love the idea, but the execution I see is often deeply flawed. So we come in to help with it. The scenarios are all nuanced and unique but they generally fall into one of 3 situations: Sometimes we come in to introduce ABM Sometimes we come in to where ABM was jus

Pipeline 55

Pipeline Objectives and Key Results Campaign Start-ups 55

Salesforce

MARCH 18, 2025

In the not-so distant past, CIOs were primarily responsible for maintaining IT infrastructure and ensuring systems ran smoothly. However, digital transformation over the past decade and the recent explosion of AI have dramatically expanded their roles. Today, CIOs, CISOs, and other IT leaders find themselves as central players in driving their businesses forward.

Government 59

Government Trust Technology Technology 59

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SaaStr

MARCH 18, 2025

I dont claim to be an expert on email deliverability and spam. But I know a tiny bit. We send well over 1,000,000 emails a week in our SaaStr newsletter. And when I used to run Adobe Sign / EchoSign, I spent a huge amount of time worrying about deliverability. E-signatures, after all, are primarily an e-mail driven exchange. Even the tiniest issues in deliverability, we would hear about it fast.

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