Iannarino

AUGUST 2, 2024

Unlock the secrets to finding the perfect sales book tailored to your needs with expert insights.

Sales 262

Sales 262

Search Engine Land

AUGUST 2, 2024

Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the advertiser’s location. By the numbers: 2.5% Canada DST Fee starting Oct. 1.

Campaign 112

Campaign Closing Service 112

Martech

AUGUST 2, 2024

How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine that I called you out of the blue.

Customers 106

Customers Gaming Territory Technique 106

SaaStr

AUGUST 2, 2024

Dear SaaStr: What Was The Worst Argument or Fight You’ve Had With a Cofounder? The biggest disagreement I had with a co-founder was ultimately unresolveable: The biggest difference between the various start-ups I’ve co-founded and worked at is when it was OK to fail: I do not believe it is OK to fail unless there was truly no other option. I do not believe you can quit until there isn’t an ounce of gas left in the tank.

Start-ups 96

Start-ups Product Customers Growth 96

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Martech

AUGUST 2, 2024

Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes it even more disturbing that they are only successfully identifying 15 to 27% of their site visitors, leaving up to 85% unknown. The statistics come from Bluecore’s “2024 Benchmark Report.” The problem here is illustrated by another statistic from the same source.

Retail 106

Retail Angle B2B Conversion 106

Search Engine Land

AUGUST 2, 2024

Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge.

Clients 93

Clients Strategic planning Trust Presentation 93

SaaStr

AUGUST 2, 2024

So there haven’t been many IPOs since 2021 … but they are slowly coming back. Klaviyo, Rubrik and Onstream are the first 3 SaaS IPOs in years. That’s not many. But it’s enough to look at some data. And with that … how long does it take to IPO in SaaS, on average — for those that do? The answer: 10.4 Years And the last 3 IPOs?

Growth 95

Growth 95

Martech

AUGUST 2, 2024

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Nonetheless, analysts managed to be disappointed about it. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year.

Launch 88

Launch Growth Start-ups Process 88

Search Engine Land

AUGUST 2, 2024

Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.

Campaign 86

Campaign 86

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. The digital world did little to change this. Attribution and web traffic data aren’t foolproof. Consumers move between devices and online identities. And that makes a thorough understanding of where people come from and where they go online very difficult to understand.

Customers 85

Customers B2B Start-ups CRM 85

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales

The Advantexe Advisor

AUGUST 2, 2024

Earlier this week, I shared some ideas and insights about ways of preparing for the upcoming big sales meeting. That blog post generated lots of interest and many questions in my inbox. As a follow-up, and to present some additional ideas, I am pleased to share a specific application of an immersive simulation-centric meeting experience. What is a “Walk in the Mile in the Shoes of Your Customer” Business Simulation?

Meeting 79

Meeting Retail Strategize Sales 79

G2

AUGUST 2, 2024

For SaaS vendors, the pressure to drive efficient revenue growth has never been higher. Findings from our latest Buyer Behavior Report underscore the challenging environment facing sales and marketing teams today.

Growth 64

Growth Sales 64

Salesforce

AUGUST 2, 2024

If you’ve been following Salesforce, you might have heard us refer to our “Salesforce community.” What is that and why is it important to us? If you’re looking for the one overarching concept that makes Salesforce a great place to work, you’d be hard-pressed to find a better answer than community. Marc Benioff and Hawai’i Salesforce Chair and CEO Marc Benioff has been a part of the Hawai’i community for 25 years, where he learned about the concept of ‘ Ohana.

Promote 52

Promote Represent Trust Follow-up 52

G2

AUGUST 2, 2024

Learn what NFC business cards are, how they work, and their benefits. Gain practical insights for making a memorable impression with every tap.

Networking 59

Networking 59

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

Product

SalesHood

AUGUST 2, 2024

B2B sales requires planning, relationship management, and strategic negotiation to align with corporate objectives and procurement cycles.

B2B 52

B2B Negotiate Sell Relationship Management 52

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. However, I would be lost without a few tools in particular. I want to share why I love them (or love to hate them), how I use them to build strategy and execute tactics and their limitations. 1.

Clients 129

Clients Gaming Contact Growth 129

Partners in Excellence

AUGUST 2, 2024

It’s become the fashion to apply lean/agile manufacturing approaches to our selling and GTM strategies. There are some principles we can learn from manufacturing (just as there are some we can learn from design/development, procurement and other sectors). But after spending years working closely with manufacturing executives, going through “Black Belt,” lean, and agile training programs, I have serious reservations about the rigidity with which these principles are being applie

Manufacturing 117

Manufacturing GTM Sales Growth 117

SaaStr

AUGUST 2, 2024

What is the PLG trap, and why do companies fall for it? Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition.

GTM 87

GTM B2C Growth Territory 87

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers