Iannarino
OCTOBER 17, 2022
If you or someone you know has sales call reluctance, you have come to the right place. I am perfectly qualified to help you overcome it. When I was 12 years old, I knocked on doors and asked people to buy the Sunday newspaper. When I was 15, I was making cold calls for a charity. Before my 19th birthday, I was making cold calls in my family's staffing business.
Veloxy
OCTOBER 17, 2022
When Covid reared its ugly head, it denied us anything that vaguely resembled a conference, Dreamforce included. Have you been dreaming of all things tech- and sales-related? You’ll be happy to know that Dreamforce 2022 reached full swing now that we’re out of the grasp of the pandemic. There was also talk of changes that’ll take advantage of the over 10% growth last year in the sales platform markets!
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Search Engine Land
OCTOBER 17, 2022
Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when it comes to performing well in Google search. Much of what moved the needle in terms of SEO years ago is no longer effective. What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful.
Martech
OCTOBER 17, 2022
Martech spending by U.S. B2B companies is expected to grow by 30% over the next two years, according to a new study. This would be a lower increase compared to the past three years. Dig deeper: B2B marketing confidence survives budget pressures. By 2024 the spend is expected to hit $8.5 billion, up from this year’s $6.5 billion, according to a report from Insider Intelligence.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
OCTOBER 17, 2022
YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). Moment Blast. Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.
Martech
OCTOBER 17, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is part 8. There are links to all the articles at the end of the post. As we all know, Google is ending support for Universal Analytics (UA) next July and replacing it with GA4. Google has two different GA4 Setup Assistants, one in UA and one in GA4, to help you migrate from one to the other.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Pop!
OCTOBER 17, 2022
No one can stop the tremendous growth in popularity of best data rooms now that entrepreneurs have begun to see their usefulness for just about any business that can exist. The question remains, how should you choose virtual data rooms given the fact that there are actually quite a few on the market? They all differ from each other and it seems quite complicated.
Search Engine Land
OCTOBER 17, 2022
TikTok has just announced three new features aimed at enhancing the LIVE experience and promoting greater brand safety, something that the app has been accused of neglecting in the past. The three new features are: The introduction of Multi-Guest Increasing the LIVE minimum age from 16 to 18 Introducing safety reminders for all LIVE guests. TikTok is on a roll lately now announcing these updates and features just moments after launching Focused View , a new campaign objective targeting engaged u
SaaStr
OCTOBER 17, 2022
We all want to push, push, push. To make the month and the quarter. And you have to. But there’s a lot of stuff you also need to hold back on to go long. Like not pushing too hard. Many enterprise customers have narrow windows during the year when they evaluate new apps, often for budget and planning purposes. And other narrow periods where they get the resources to deploy a new app and manage the often significant business process change involved.
Search Engine Land
OCTOBER 17, 2022
The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). What this means. Focused View is the new Video View campaign type. Selecting the Focused View objective means that ads are shown to users who are truly paying attention and voluntarily engaging with the brand.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
OCTOBER 17, 2022
If you’re only investing in sales and marketing, you’re missing a huge revenue opportunity. Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. ChurnZero Chief Customer Officer Alli Tiscornia explains why earlier is better, and how to build a CS team that scales for the future.
Search Engine Land
OCTOBER 17, 2022
The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag management partner Google Tag Manager and commerce partner Shopify. The Pinterest Trends Tool. Pinterest is expanding the capabilities of its Trends Tool which came out in 2019 to help advertisers worldwide gain deeper insights into the behavior of Pinterest users and to use that information in planning their ca
Sales Hacker
OCTOBER 17, 2022
Revenue growth requires modern organizations to adapt and change with our current complex landscape. We’re in a post-pandemic recovery, looking down the barrel at an economic recession, with growing inflation. Adaption is more critical now than even two years ago. “In life, change is inevitable. In business, change is vital.” – Warren G. Bennis.
Partners in Excellence
OCTOBER 17, 2022
Recently, I read a pretty old article in HBR: Business Marketing: Understanding What Customers Value. It’s a good article, written in 1998. It presents what all of us, at the time, focused on in our value positioning/creation. I learned this and have taught it to thousands of sellers, it’s the value realized through the implementation of our solutions.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Predictable Revenue
OCTOBER 17, 2022
Learn how to keep your outbound sales team motivated to reach quota with this step-by-step guide to building an effective SDR compensation plan. The post Quick Guide to SDR Compensation appeared first on Predictable Revenue.
Sales Hacker
OCTOBER 17, 2022
Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.
Closer's Coffee
OCTOBER 17, 2022
According to careerexplorer.com , sales representatives report 2.5 out of 5 stars when asked about job satisfaction which puts sales in the lowest 5% for overall career satisfaction. These metrics aren’t difficult to explain for a position that often includes cold calling and hearing a lot more nos than yesses. Even more explainable for entry-level salespeople who work in industries with long sales cycles; many months may go by before they get to celebrate with their first commission check.
Sales Pop!
OCTOBER 17, 2022
If you’re a work-from-home business owner or solopreneur, you probably know that filing taxes is more complicated when you’re self-employed. However, the good news is that many of your expenses may be tax-deductible, reducing the tax you owe. The IRS allows you to deduct “ordinary and necessary” costs for your business, so it’s critical to understand and track them throughout the year.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SalesBlog!
OCTOBER 17, 2022
Over the years I would bust my behind with lead generators, network meetings, relationship building, lunches, Starbucks, etc. to get a qualified lead for my sales team. “Keep me in the loop” is the only prerequisite I ask in order for them to receive these sales leads. Simple right? Not only did they not keep me in the loop… they acted like they found the lead later and had some sort of prior “relationship”.
Spiro Technologies
OCTOBER 17, 2022
The post Spiro Launches Smart Modules to Expand Sales Platform appeared first on Spiro.
Martech
OCTOBER 17, 2022
Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Only the venue has changed. Now focus groups meet up in a zoom call, not in a conference room.
Search Engine Land
OCTOBER 17, 2022
How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping you meet your goals? Do you know – or do you have no idea? Then it’s time for a content audit. What is a content audit? Why should you do one? A content audit is a systematic review of the content across your site, including: Blogs.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Hubspot
OCTOBER 17, 2022
Keeping tabs on sales benchmarks is central to understanding where both your and your sales org's performance stands in the broader sales landscape. So to help you keep a pulse on those figures, we've pulled relevant data from HubSpot's recent Sales Strategy survey of over 1,000 sales professionals. Here, we'll take a look at the hard data around some key metrics, explore how those figures could change in a potential recession, and review some strategies you can leverage to protect your numbers
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