The New Sales Collateral
Iannarino
OCTOBER 9, 2022
The salesperson working for a small company may worry they have too little sales collateral, while those who work for very large companies have so much sales collateral they must organize it to make it useful. When organizations include all the information on the internet in their sales collateral, the resulting link or stack of documents can surpass the length of Tolstoy's War and Peace (928 pages).
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