Mon.Oct 31, 2022

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A Value Creation Model

Iannarino

You often hear people talk about creating value for their clients. Much of the time, this refers to a salesperson’s solution and the better results it provides. Better results create value. That value, however, is unavailable to the prospective client until after they buy whatever the salesperson sells.

Clients 266
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New Data: Is Sales Compensation Aligned With Changing Motivational Needs?

Understanding the Sales Force

My MacBook Pro is running Monterey version 12.6 and it has been charging to only 80%. This was driving me crazy so I did some digging and found that the default battery setting is "Optimized" where it says the following: "To reduce battery aging, your Mac learns from your daily charging routine so it can wait to finish charging past 80% until you need to use it on battery.".

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Trending Sources

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Dear SaaStr: What Are Some Things Sales Can Do Besides Discounts And Add-Ons to Get a Customer to Buy?

SaaStr

Dear SaaStr: What are some benefits you can add to get people to buy a product besides discounts and add-ons? You can help them actually deploy your app. To actually, truly get the value out of it. Not just buy it. Buying a product is just Step 1, at best. Mediocre sales reps focus way too much on the buying, and not enough on the deploying. That’s what customers care about.

Customers 113
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Tools and resources: Getting started with Google Analytics 4

Martech

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags.

GTM 112
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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10 spooky SEO tactics to axe in 2023

Search Engine Land

It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person. You rub the frost off the stained-glass window on the doorstep, and there’s just enough light to see what the man inside is doing. He’s moving his body from side to side, chanting numbers – what could it be?

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B2B marketing budgets stalled out in 2022

Martech

Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Only 12% reported a significantly bigger budget, according to the 2022 State of B2B Marketing Budgets report.

B2B 98

More Trending

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How to Know When It’s Time to Hire a CISO with Adversarial Risk Management Founder Jerry Perullo and SafeBase Director of Strategy and Operations Macy Mody (Video)

SaaStr

As the world becomes increasingly digital, cybersecurity becomes increasingly critical. After serving as the Chief Information Security Officer (CISO) for the New York Stock Exchange for twenty years, Jerry Perullo of Adversarial Risk Management has learned how to protect a company’s digital assets and infrastructure. At SaaStr Annual 2022, he shared with SafeBase Director of Strategy and Operations Macy Mody how to know when it’s time to hire a CISO and what you should be doing even befor

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Google introduces Ads Data Hub for Marketers and Measurement Partners

Search Engine Land

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers. The Ads Data Hub for Marketers is a way for advertisers to analyze their data, get access to insights, and be better informed when they buy media.

Launch 100
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The Business Acumen Scaries

The Advantexe Advisor

It’s “spooky season” once again. The time of year when children and the adults who celebrate, dress up in costumes that represent ghosts, goblins, and other members of the underworld while they go out “trick or treating” in search of candy and other goodies. While the kids are getting ready to go trick or treating, the grown-ups are having their own Scaries.

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Microsoft Performance Max import updates

Search Engine Land

Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA). .

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Figma: “We’d Been Talking to Adobe Since 2012”

SaaStr

CNBC had a good write-up of how the Figma acquisition got done. How you really need a lot of both CEO and President/SVP level support to get a big “Bet The Farm” deal like this done, and more. One of the many things that stuck out to me was just how long the $20B acquisition was in the making. A decade: Adobe first reaches out after launch in 2012.

Launch 87
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3 new tools to measure Google app performance and privacy

Search Engine Land

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization limitations across web and app campaigns.

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Episode 48: Mental Spam Filters & Softer Variables

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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Should Sellers Do Their Own Research?

Partners in Excellence

I see a lot of discussions about “forcing sellers to waste selling time by doing their own research.” Increasingly, I see people recommending outsourcing this research, freeing the time up to make more calls. Clearly, too many sales people don’t know how to do research, as a result, they waste a lot of time. There are many that don’t leverage the tools effectively.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Use Outreach? Save 5 Hours a Week with these Hacks

Sales Hacker

Look, we get it. You’ve got a number to hit. Outreach is a big platform. Who’s got the time? … with these Outreach hacks, you do. In this master class designed specifically for Outreach users, we’ll teach you to go beyond the basics and save up to 5 hours a week with tips, tricks, and little-known Outreach features to create and close more pipeline.

Consult 78
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Maximize Revenue by Effectively Coaching Your Sales Team

Predictable Revenue

What does it take to be a great sales coach? We’re sharing our best sales coaching tips, along with nine key metrics to assess if you want to boost revenue. The post Maximize Revenue by Effectively Coaching Your Sales Team appeared first on Predictable Revenue.

Sales 59
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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. The best way to tackle this challenge is through effective sales networking. Whether you’re a pro or just getting started, there are always ways to refine your networking skills. In this guide, you’ll learn how to approach networking and what mistakes to avoid.

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5 ways marketing and IT can work better together

Martech

Change is our only constant these days. What makes this era of change so challenging within organizations is it often affects our relationships with others. . The relationship between IT and marketing, especially marketing data, is one example affected by constant change. Here’s how. A look at IT and marketing data’s relationship. Technology is developing exponentially.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 things your Google Looker Studio PPC Dashboard must have

Search Engine Land

If you’re just getting started with Google Looker Studio , you’ve probably experienced blank-page syndrome. You get your data source connected, open up a new file, and you have no idea what to do next. There are no instructions. No guide rails. Just you and an empty page to fill. And while you can start with a template ( Google Looker Studio Report Gallery has several), it’s still tough to know how to customize it to perfectly fit your needs.

CTR 99
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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives r