Thu.Mar 10, 2022

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Program Yourself or Consent to Be Programmed

Iannarino

Human beings program algorithms, then algorithms return the favor— especially on social apps. Both the programmers and their pets want to change your behavior, as long as it keeps you on the platform. They call that metric "engagement," when you are anything but. How can you be engaged when you are passively scrolling through pictures of other people's lives, instead of out there living your own?

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The Web3 Future

David Meerman Scott

The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.

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Trending Sources

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Why on-site search should be a priority for marketers

Search Engine Land

On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function. Please visit Search Engine Land for the full article.

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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them throug

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Pinterest adds in-app checkout and personalized shopping recommendations

Search Engine Land

The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users. Please visit Search Engine Land for the full article.

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Only 11% of CMOs say they have achieved digital transformation goals

Martech

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. An incredible 82% of brands planning or in the midst of transforming their internal media operating model.

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How brands are joining the metaverse with VR experiences

Martech

“This is still very early stages,” said Mehta Mehta, global executive creative director for Hogarth Worldwide, the specialist creative agency for WPP. Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are asking Mehta how to get their brands involved in VR experiences and launch activations on what’s been recently referred to as the metaverse.

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Twitter Shops lets brands showcase 50 products

Search Engine Land

Want your own Twitter shop? You’ll have to wait. It’s only available to select merchants in the U.S. for now. Please visit Search Engine Land for the full article.

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‘Tech for Good’ offers a PR package to minority-led start-ups

Martech

“We’re focused specifically on diverse founders and it relates back to the passion I have as a female business owner, a female founder. When I look at other companies, I don’t see enough diversity at the top. I would like to see more and this is a big push to support those founders.” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space.

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Russia-based advertisers can no longer reach global audiences on Google properties and networks

Search Engine Land

This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Please visit Search Engine Land for the full article.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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SaaStr Miami 2022: A Trip, Community and Vibe Report

SaaStr

My quick review of Miami for SaaS: – Met ton great CEOs, including 2 unicorns – 5x the size for SaaS vs. 2019 – Meet some good VPs, etc. But. – Still small – Crypto et. Al. Dominates, not B2B. Will. Be Back Bigger in 2023!! pic.twitter.com/9LbCkSODPi. — Jason BeKind Lemkin #???????????? (@jasonlk) March 6, 2022. So we’re back from the third SaaStr Miami meet-up, and by far our best ever.

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Good morning: Let’s take a look at RU YouTube

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and RU YouTube’s audience is engaged with Ukraine news. Zorka.Agency is a global digital marketing agency headquartered in Belarus, but also with employees in Ukraine and Russia.

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WEBINAR: Morgan J. Ingram hosts “8 Proven Sales Closing Questions To Get The Deal Done” SPONSORED BY PROPOSIFY

JBarrows

The post WEBINAR: Morgan J. Ingram hosts “8 Proven Sales Closing Questions To Get The Deal Done” SPONSORED BY PROPOSIFY appeared first on JB Sales.

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We’re going live with Atlassian, Samsara, 1Password, Notion and more on March 16th at SaaStr Build!

SaaStr

SaaStr Build 2022 our first digital mega event of the year, is just a few days away! Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build is a live, global digital event on Wednesday, March 16 th. It’s completely free to sign up and tune into this incredible lineup of content, including the CPO of Samsara, CPO of Notion, CMOs of Digital Ocean and Automattic, and much more!

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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WEBINAR: Leslie Douglas hosts “A Tactical Approach to Booking Qualified Meetings (in Less Than an Hour)”

JBarrows

The post WEBINAR: Leslie Douglas hosts “A Tactical Approach to Booking Qualified Meetings (in Less Than an Hour)” appeared first on JB Sales.

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Catalyst staff spotlight: Pamela Anchondo, Senior Associate, Engineer

Concentrix Catalyst

Every month, we like to highlight a few of our exceptional staff and give them a chance to share more about themselves and what they enjoy most about being a […]. The post Catalyst staff spotlight: Pamela Anchondo, Senior Associate, Engineer appeared first on Concentrix Catalyst.

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Netflix Tonight? No Thanks, I’m Watching a Teams recording!

The Advantexe Advisor

As more and more people remove their masks and emerge from the past 2 years, it is becoming cliché to use words like, “disrupted”, “unprecedented”, and “unparalleled” when describing the next new normal. Yes, everything has changed, and we are now all settling into new patterns of living, working, exercising, and enjoying amazing entertainment at home through digital systems that provide superior enjoyment.

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“Do You See Challenges We Aren’t Managing Well?”

Partners in Excellence

I agreed to speak with the sales person. Responding to his email, I asked, “Do you see challenges that we aren’t addressing well? Why do you think we are a good prospect for your solutions? I didn’t think it was an unreasonable question. The sales person had reached out suggesting he could help us grow and improve in ways we hadn’t experienced.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 Must-haves in Your DEI Training for Service Agents

Salesforce

Your service agents and field service technicians are often the first contact customers have with your organization. Don’t make it their last. Implementing diversity, equity, and inclusion (DEI) training is as important as the products and services you provide. Corporate DEI initiatives have soared of late, as leaders recognize the importance of diverse representation in cultivating an engaged workplace culture.

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Lead with Happiness

criteria for success

Have you ever had a colleague or leader who was great to work with? Someone who could share and support your ideas, network with everyone, and see challenges as opportunities for creative solutions? These characteristics of a great team member (and leader) have little to do with intelligence or technical ability. Instead, they are reflections of a positive attitude.