Closing Bigger
FEBRUARY 10, 2025
Sales Leadership Podcast Summary with Mike Curliss, President of Sales at Maximizer, and Shane Gibson Keynote Sales Speaker and CEO of Professional Sales Academy. The debate between sales leadership and sales management has been ongoing for decades. Which is more important? Which drives results? The reality is, its not an “either or scenario.” Success in sales leadership requires a balance of both.
G2
FEBRUARY 10, 2025
Ill be honest and admit right away that when AI tools like DALL-E and GPTs started popping up, I was hyped. Then, in late 2022, when ChatGPT blew up, and suddenly everyone was talking to AI, I knew generative AI was going mainstream, and I had to check them out.
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David Meerman Scott
FEBRUARY 10, 2025
I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.
Predictable Revenue
FEBRUARY 10, 2025
Learn what revenue forecasting is and why it's crucial. Here's a guide for building accurate forecasts for better financial planning. The post What Is Revenue Forecasting and How Can You Use it? appeared first on Predictable Revenue.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
G2
FEBRUARY 10, 2025
When my friend opened his caf, he was all about convenience. He wanted online menus, quick payment links, and an easy way for customers to follow his social media all through QR codes. So, he did what any small business owner would do: Googled a free QR code generator, made a few codes, and printed them on everything.
Cerebral Selling
FEBRUARY 10, 2025
By all restaurant measures, Eleven Madison Park in New York City is a culinary juggernaut. It boasts Michelins highest 3-star rating; one of only 14 restaurants in America. It earned The New York Times coveted 4-star rating; one of only five in the city. It was also ranked the number one restaurant in the world and features an entirely vegan menu; the only Michelin 3-star with that distinction.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
FEBRUARY 10, 2025
Is there anything more frustrating than typing a query into the search bar of a companys website, only to get an irrelevant response or, worse, no result at all? It shouldnt be that hard. Thats why Salesforce is experimenting with Agentforce , the digital labor platform, on a new web experience for Salesforce.com that will take the burden off users to find what theyre looking for.
Martech
FEBRUARY 10, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets.
Salesforce
FEBRUARY 10, 2025
Running a small or medium-sized business (SMB) can be both exciting and overwhelming. Getting customers is the number one priority for any entrepreneur, and now with the power of artificial intelligence (AI) , you can reach your sales goals and still have time at the end of the day. AI can help by acting like a personal assistant, automating tasks and giving real-time insights to make things better, faster, and easier.
SaaStr
FEBRUARY 10, 2025
Dear SaaStr: What Factors Do Investors Consider When Deciding to Exit a Startup? Investors rarely get to choose. Founders and the CEO make the decision to exit. VCs have surprisingly little power here unless the start-up is running out of money. Then, the founders are dependent on more funding from the VCs. But otherwise, really all VCs have is a vote.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
FEBRUARY 10, 2025
Meta somewhat quietly introduced Signals Gateway last week, describing it as a solution that helps businesses maximize the value of their first-party data. The CDP Institute quickly proclaimed Signals Gateway to be a customer data platform (CDP). If thats the case, its an interesting time to enter the CDP market. Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ.
SaaStr
FEBRUARY 10, 2025
Youve probably noticed many of the leading VC funds now have raised much, much larger funds. Some of it is to compete better. Some of it is for fees (20% of the fund goes to fees and expenses). But its not just that. Its energy vs. output. Its just in many cases much easier to make a lot more money in VC by writing bigger checks even if the nominal returns are lower.
Martech
FEBRUARY 10, 2025
Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforces Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with their pipeline, timing outreach and using pre-built email templates or phone scripts to engage more prospects efficiently. Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there.
Understanding the Sales Force
FEBRUARY 10, 2025
You could say that the Philadelphia Eagles showed up for Super Bowl LIX with tremendous urgency to win. You could also say that the Kanas City Chiefs made it clear that they lacked that same urgency. While the single most important thing for salespeople to achieve in a discovery call is urgency, you can’t tell a prospect that they have urgency, you can’t manufacture urgency, and you can’t fake urgency.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Martech
FEBRUARY 10, 2025
Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant strides in reducing fraudulent activity, bad actors continue to adapt. The next frontier in fraud prevention depends on greater transparency and stronger security measures.
Hubspot
FEBRUARY 10, 2025
Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. If you only find seeds that dont want to be flowers, do shoddy seed research and wind up with seeds that grow the wrong kind of flower, manage to upset the seeds you find by badgering them, try to appeal to seeds too generically, or dont present a compelling enough value proposition for why the seeds you connect with should be flowers, your gard
Martech
FEBRUARY 10, 2025
Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesnt have to be complicated. Many WordPress plugins simplify key tasks like optimizing content, structuring your site, and improving performance, all of which contribute to better rankings.
SaaStr
FEBRUARY 10, 2025
From Sales-Led to Product-Led: How Apollo.io 25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. This analysis examines their journey from a struggling sales-led organization to a successful product-led growth company, resulting in over 880,000 paying customers and substantial revenue growth.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Partners in Excellence
FEBRUARY 10, 2025
There was a fascinating, probably overlooked, Superbowl commercial. It was GoDaddy’s, Act Like You Know commercial. It showed an actor thrust into a scene which he executes with great precision. One of the scenes was an actor driving, with authority, in a race. He was moving, with authority through the group of cars. Closeups showed him focusing on the race, steering a precise line, shifting, managing the precise heel and toe on the brake/clutch.
Salesforce
FEBRUARY 10, 2025
By 2030, there will be over 26 million electric vehicles on U.S. roads. For the utility providers poised to become the primary supplier of fuel, this is a fantastic opportunity to drive efficient growth, build customer loyalty, and support a resilient grid. But for now, customers dont think to consult their utility when theyre considering an electric vehicle (EV) purchase.
Salesforce
FEBRUARY 10, 2025
Our recycling and sustainability company, TOMRA Collection Australia (TCA), was gearing up for a period of rapid expansion, but our old-school processes were slowing us down. We were using 25 different programs and tools, and even a whiteboard. We were ready for something more efficient. The team at TCA considered all of the big players, including Salesforce, IFS and Microsoft.
Salesforce
FEBRUARY 10, 2025
Nearly every company sells their goods and services online, whether its direct-to-consumer or to assist with B2B sales. But until recently, only a few companies could afford to run a digital marketplace an experience that connects third-party sellers with buyers either alongside or in addition to a companys own products and services. In the past, digital marketplaces required large investments in business and technology to develop and maintain.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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