Selling and Complex Buying Behaviors
Iannarino
DECEMBER 29, 2022
Selling used to be easier. As a salesperson, you might have called on a decision-maker once or twice. Often, you and your contact were the only people in the room. If you performed well, your contact would sign a contract. While you could expect objections and a negotiation over price, selling was relatively straightforward. Over time, leaders decided that it was better to have their teams make buying decisions and hold them accountable for results.
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