Thu.Dec 12, 2024

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Why syncing email and SMS is critical to marketing success

Martech

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.

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Making Sales Connections with Craft Beer feat. Kirk Richardson

Sales Gravy

In this episode of The Sales Gravy Podcast, Jeb Blount, Jr. welcomes Kirk Richardson, author of Craft Beer Country, to dive into the world of craft beer, exploring trends, challenges, and the rise of IPAs. Discover how the craft beer industry has blended innovation and tradition to become a cultural phenomenon. Key Takeaways: Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-

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Why 2025 is the year for martech optimization, not expansion

Martech

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.

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Inherent Churn vs. Fixable Churn: You Have to Attack Both

SaaStr

So theres a theme Ive been working on with all the SMB-focused founders I work with and have invested in: # 1. The Goal for SMB SaaS is 100%+ NRR. Easy in enterprise, hard in true SMB. # 2. However, SMBs have a certain level of inherent churn. Thats often 3% a month or so. You can still make them super happy, but a subset of small businesses will churn at that rate anyway. # 3.

CRM 84
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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“Cheat Codes….”

Partners in Excellence

Every morning while I’m having my first coffee, I take a quick look at LinkedIn. I limit myself to 3 swipes on my IPhone. There are two dominant classes of content (discounting the increasing ads). The first is “My story… ” These are either, “Here are the hardships I overcame… ” or “I’ve made millions of dollars each year… ” The other category are the “Cheat codes.” Cheat codes are presented by “experts,” c

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Business Decision Making with Intention

The Advantexe Advisor

I believe there has been a major shift in the culture that drives and supports everyday business decision-making. The big old pile of nasty issues that have presented to business professionals during the past 5 years have included the pandemic, all of the geopolitical issues, the economic issues, the global warming issues, and the evolution of defining what is work has created a business environment where developing new skills and learning capabilities through traditional trial and error, curios

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The Role of Emotional Intelligence in Cold Selling

Predictable Revenue

Learn about the role of emotional intelligence in cold selling and how to use it to connect with your customers and team. The post The Role of Emotional Intelligence in Cold Selling appeared first on Predictable Revenue.

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Judge blocks WordPress from blocking WP Engine

Martech

The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California District Court judge Araceli Martnez-Olgun issuing an injunction to prevent Automattic blocking WP Engine’s access to WordPress.org resources and continuing to interfere with its plugins. “While Defendants characterize WP Engines harm as self-imposed because it built its business around a website that it had no contractual right to use… Defendants role in helpin

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How AI Is Transforming Cash Flow Forecasting: A Guide for Business Owners

Hubspot

As a business owner I know theres one thing that can make or break my business: cash flow. If you start a brick and mortar store with employees you may be aware of how crucial it is to know when cash is going in and out but maybe less so if you run an online business or are a consultant. At the end of the day Im a writer not a numbers person so the more I can outsource the financial side of my business, the better off we all are.

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Why Most Salespeople Require More Training and Repetition

Understanding the Sales Force

While in Church on Sunday, it hit me that while I’m still reading from the prayer book, the vast majority of the congregation knows the prayers and responses by rote. Why don’t I know the prayers and responses by rote? After being Jewish for the first 46 years of my life, I did not become Catholic until Easter of 2002. I have been learning the ropes for 22 years and the weekly repetition has not been enough for me to memorize the prayers as I could when I was younger.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

Whats the point of a performance bonus? On paper, its a great way to show appreciation and recognition to hard-working employees but when you implement the right performance bonus strategy, it can benefit the overall company in a number of impactful ways. In this article, well give you a full guide to performance bonuses of all shapes and sizes. Read on and learn how to reward your employees right.

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Smart Safety Solutions That Work to Protect People & Property

Sales Pop!

In any workplace, ensuring the safety of employees and safeguarding property are essential priorities. With modern challenges such as high foot traffic, vehicle movement, and hazardous conditions, adopting smart safety solutions has become critical. From physical barriers to advanced technologies, these solutions not only reduce risks but also contribute to operational efficiency and peace of mind.

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15 Compelling Reasons to Start a Small Business Today

Salesforce

Thinking of starting your own business? Congrats! You’re about to begin an exciting journey, just like many successful founders before you. Maybe you’ve always dreamed of turning your passion into something bigger, or you’re ready to stop working for someone else and build something of your own. Whatever your reason, starting a small and medium-sized business (SMB) can give you the freedom to live life on your own terms.

CRM 52