SaaStr

APRIL 14, 2025

SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? About the same as before In fact, the median amount spent on sales is up from a year before. Its not just Marc Benioff hiring more sales execs in the AI era.

B2B 104

B2B Profit margin Engineering Sales 104

Martech

APRIL 14, 2025

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows a distinct genAI signature.

Territory 87

Territory Government Legal A/B testing 87

SaaStr

APRIL 14, 2025

Dear SaaStr: How Do I Learn to Close Big Enterprise Deals Better? Closing high-ticket enterprise deals is a different beast compared to SMB or mid-market sales. It requires patience, strategy, and a deep understanding of the enterprise buying process. Heres how you can approach it: Map Out Stakeholders Early : Enterprise deals often involve multiple stakeholdersprocurement, IT, finance, and the actual business users.

Closing 66

Closing Contract Pitch Finance 66

Martech

APRIL 14, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are marketers really replicating some of the most popular martech applications for a fraction of the cost using AI? And what can SaaS martech vendors do about it?

User Experience 79

User Experience Technology Technology Clients 79

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to keyless entry, in-room entertainment, and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that

Hospitality

Understanding the Sales Force

APRIL 14, 2025

I was driving with the radio on when the Shania Twain song from the 90s, Dont Impress Me Much , began to play. I hadnt heard that song in at least a decade and as I listened to the words, I was reminded that Shania is not impressed with: Rocket Scientists Brad Pitt Guys Who Kiss Their Expensive Shiny Cars Elvis Most women would probably be impressed with that group of men but Shania is much more discerning.

Quota 69

Quota Sales Up-sell Price 69

Martech

APRIL 14, 2025

I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Either way, when my dishwasher stopped working last month, I began the search for a replacement. I came across various options, including Wi-Fi-connected models, smart models with AI features and traditional dishwashers.

Manufacturing 76

Manufacturing Trust Relationship building Start-ups 76

Highspot

APRIL 14, 2025

Onboarding sets the tone for a reps experience and performance at your organization. In fact, 70% of new hires decide whether a job is the right fit within the first month and 29% know in just the first week. Yet too often, onboarding falls short in preparing reps to be successful. Before Highspot, 25% of customers struggled with sub-optimal rep ramp time.

High impact 52

High impact Government Quota Strategize 52

Sales Gravy

APRIL 14, 2025

There is a big challenge in todays marketplace thats popping up left and right for sales professionalsDecision Deferment Objections. If youre running into stakeholders who say, Lets just hold off a bit, We need more time, or We want to wait until the market settles, then we're going to dive into why this is happening and, more importantly, how you can handle these sales objections with confidence and skill.

Gaming 57

Gaming Up-sell Closing Presentation 57

G2

APRIL 14, 2025

As someone whos been in the SEO game for a while, I have used Semrush heavily for years. It was my go-to tool for keyword research and competitor analysis. However, I relied on Ahrefs for off-page SEO since I found its backlink research quite accurate and easy to absorb.

Gaming 59

Gaming 59

PandaDoc

APRIL 14, 2025

Qualifying leads is a critical step in the sales process, but its not always clear whos a good fit and who isnt. Without a clear and consistent method for evaluating prospects, its easy for sales reps to misqualify leads and waste excess time pursuing deals that will never close. Thats why many companies use lead qualification frameworks to help reps quickly identify which opportunities are most worth pursuing.

Objectives and Key Results 52

Objectives and Key Results Sales Prospecting CRM 52

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Predictable Revenue

APRIL 14, 2025

Moran Mizrahi joined the Predictable Revenue Podcast, with something every founder can relate to: the moment you hit a wall using a tool. The post Built from Frustration with Moran Mizrahi appeared first on Predictable Revenue.

Sales 52

Sales 52

G2

APRIL 14, 2025

Here is my review of 8 operational risk management software in 2025 to identify risk accurately, train teams on risk exposure and scale risk processes.

Process 52

Process 52

Salesforce

APRIL 14, 2025

Clear communication is a fundamental skill that helps us connect, collaborate, and avoid misunderstandings. This is just as true when interacting with AI, where a well-defined framework for our instructions, known as prompts ,can significantly impact the usefulness and accuracy of responses. But crafting great prompts isnt always straightforward. How do we ensure AI understands and responds effectively?

Start-ups 90

Start-ups Conversion Follow-up Service 90

G2

APRIL 14, 2025

Artificial intelligence has certainly changed from an academic curiosity to an economic necessity. Europe faces a stark choice: lead the AI revolution or get left behind.

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B2B

SaaStr

APRIL 14, 2025

SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. Heres why this years event is bigger, bolder, and more impactful than ever. It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! It’s May 13-15 in SF Bay, again on our 40+ acre indoor-outdoor campus !

GTM 81

GTM Networking B2B Meeting 81

G2

APRIL 14, 2025

Comparing enterprise resource planning (ERP) software costs is tricky. It involves analyzing various nitty-gritty that varies from vendor to vendor.

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